Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Fresh-faced beauty

US – Ktchn Apothecary enables consumers to create their own moisturiser using fresh ingredients.

Big Ideas

Exercise warning

Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.

Preventive Medicine : Pollution : Health

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.

McKinsey : Finance : The Immortal Brand

Big Ideas

Administrative intelligence

UK – The rise of automation could render almost 250,000 administrative jobs in the public sector obsolete by 2030, according to a new rep...

Automation : The Dislocated World : Workplace Futures

Big Ideas

Driving deliveries

UK – John Lewis and Jaguar have collaborated on a new service in which deliveries are made directly to customers’ car boots.

John Lewis : Convenience Culture : Delivery

Big Ideas

Insta-waste

UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.

Sainsbury’s : Whole-system Thinking : Millennials

Big Ideas

Shrinking salaries

UK – Millennial men are earning significantly less than their predecessors did at the same age, according to a new study.

Millennials : Finance : Workplace Futures

Big Ideas

Extreme funding

Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.

The Times : Backlash Brands : Advertising

Big Ideas

Facing up to pollution

Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.

Dermalogica : Pollution : Beauty Futures

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Big Ideas

Stockholm Furniture Fair 2017: Review

This year’s event showed that Scandinavian design is ready to move beyond craft and an aesthetics-orientated approach to focus on concept and rese...

Stockholm Furniture Fair 2017 : E-motional Economy : Product Design

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.

Time Inc. : Finance : Branded Content

Big Ideas

Computational contraception

Germany – Natural Cycles is the first app to be officially approved for use as birth control.

Natural Cycles : NHS : The Optimised Self

Big Ideas

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.

DNA Unwrapped : Travel : Genetics

Big Ideas

E-commerce expectations

Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...

E-commerce : Phygital : Kibo

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.

Barkley : Generation Z : Millennials

Big Ideas

Smart spending

UK – Loot has been launched as a new mobile banking service aimed at Millennials.

Mobile Banking : Finance : Millennials

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.

Dove : Dislocated World : Unilever

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.

Olympic Games : Whole-systems Thinking : Sustainability

Big Ideas

Hater daters

Global – The new Hater app is designed to help people meet other people who hate the same stuff.

Hater : Neo Kinship : Dating Market

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