Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Selective sweetness

St Louis, US – Panera Bread has announced that it will post sugar and calorie information on all of its self-service drinks.

Big Ideas

Bricks-and-mortar revolution

China – Despite the rise of e-commerce, forward-thinking department stores in China are prospering, according to a new report.

Retail : China : Phygital

Big Ideas

Luxury habits

New York – A new US survey reveals the difference in luxury spending habits between men and women.

Luxury : Gender : Retail

Big Ideas

Mindful movement

Global – Sway is a new wellness app that uses movement as a means of practising mindfulness more effectively.

Wellness : The Focus Filter : Meditation

Big Ideas

Playing fields

New York – Tribeca Games has joined forces with Kill Screen to launch the Tribeca Games Festival.

Tribeca Film Festival : Intelligent Gaming : Video Games

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.

L'Oréal : Civic Brands : Beauty

Big Ideas

American dreaming

New York – Forbes has launched an American Dream Index (ADI) to determine whether President Trump is making America great again.

US : The Hollow Middle : Civic Brands

Big Ideas

Augmented cognition

US – Elon Musk has launched a new start-up that will work to create digitally connected transhumans.

Artificial Intelligence : Awakening Tech : The Optimised Self

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

Big Ideas

Desktop romance

Global – Dating app Tinder has launched its first desktop application in a bid to streamline the service for users.

Tinder : Dating : Neo-kinship

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.

Beer : Alcohol : Heineken

Big Ideas

Remote revenue

San Francisco – Start-up company Zapier has introduced a de-location package to enable remote working.

Zapier : Civic Brands : Workplace Futures

Big Ideas

Milan Salone 2017: Preview

Visitors are set to descend on Milan for the Salone Internazionale del Mobile from 4 to 9 April for the show’s 56th year. LS:N Global profiles the ...

Furniture : Contemporary Design : Materials

Big Ideas

IFE 2017

Now in its 20th year, the International Food & Drink Event (IFE) took over ExCeL London for four days in March, with health and wellness, snacking ...

Sugar : Convenience Culture : Just A Splash

Big Ideas

Educating Utah

Utah – Porn site xHamster is rerouting web traffic to sex education videos in response to recent state legislation.

Civic Brands : Education : Porn

Big Ideas

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.

Automation : Workplace Futures : Retail

Big Ideas

Fresh thinking

Seattle – Amazon is looking to take on the groceries market with a number of physical stores.

Amazon : Supermarket : Food & Drink

Big Ideas

Plain-language diagnosis

US – Healthcare platform Zocdoc is using artificial intelligence (AI) to diagnose users’ symptoms faster.

Zocdoc : Healthcare : Artificial Intelligence

Big Ideas

React and respond

Global – A number of companies are responding to the recent electronics travel ban.

Emirates : The Dislocated World : Advertising

Big Ideas

Computing diversity

US – Google is looking to diversify its workforce by opening a new campus for Howard University students at its headquarters.

Google : Googleplex : University

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