Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

Markets

The Future of Service: Part 2

Empowered in-store staff, new loyalty offerings and humanising technology will radically transform the future of service.

Future Of Service : Customer Service : Retail Futures Report 2017

Big Ideas

Say to pay

UK – Santander has updated its iPhone SmartBank app to enable customers to make payments using their voice.

Santander : Finance : Mobile Money

Big Ideas

Tech preservation

UK – The UK government has announced its digital strategy for a post-Brexit nation.

UK Government : Brexit : Brand Educators

Big Ideas

Physical focus

US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.

Retail : Streamlined Shopping : Brick-and-mortar

Big Ideas

Culinary convenience

US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.

Goji : Convenience Culture : Food & Drink

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.

Future Of Service : Customer Service : Retail Futures Report 2017

Big Ideas

Bed timing

New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.

Hospitality : New York : Convenience

Big Ideas

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.

The Flat Age Society : Life Expectancy : South Korea

Big Ideas

Biked books

Austria – Lobu is a new delivery service that aims to support the high street by connecting consumers to local book stores.

Mega-systems Backlash : Austria : Near St

Big Ideas

In-car convenience

UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.

Jaguar : Shell : Convenience

Big Ideas

Flex for the future

US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.

Fitness : The Optimised Self : Wellness

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.

Snapchat : Facebook : Community TV

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Markets

Global Retail Market: 2017: Part 2

In Part 2 of our Retail Futures 2017 market, we look at opportunities in the duty-free and travel retail sector, continued innovation in smart fabr...

Transit Retail : Smart Fabrics : Frictionless Payments

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...

The Internet Of Mysterious Things : IoT : Parenting Market

Big Ideas

That wine life

Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.

Vitis Vitae : Alco-Health : Wine

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

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