Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

The Future Sausage

The Future Sausage explores how this humble foodstuff might be the ideal tool to promote more sustainable eating practices.

Milan Salone 2017 : Protein : The Future Sausage

Big Ideas

Milan Salone 2017: Review

This year’s Salone Internazionale del Mobile in Milan questioned the role of design in the current political climate, through new democratic f...

Civic Brands : Design : Virtual Reality

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.

Post-language Typography : Advertising : Civic Brands

Big Ideas

Drive-in discounts

US – Walmart is to offer customers a discount if they collect online orders in-store.

Walmart : Supermarket : Civic Brands

Big Ideas

Bright idea

London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.

Civic Brands : Whole-system Thinking : Automotive

Big Ideas

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.

Sharing Economy : Civic Brands : Transport

Big Ideas

State of repair

US – A growing number of US states are seeking legislation to enable consumers to repair certain electronic devices.

Whole-system Thinking : Electronics : Sustainability

Big Ideas

World Retail Congress 2017: Review

This year World Retail Congress sought to re-imagine the customer experience and re-assess the fundamental principles of bricks-and-mortar ret...

Retail : Artificial Intelligence : Phygital

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.

Civic Brands : Germany : The Dislocated World

Big Ideas

Special delivery

London – Deliveroo is expanding its reach by launching its own delivery-only kitchens.

Deliveroo : Food & Drink : Convenience Culture

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.

TAG Heuer : Video Games : Luxury

Big Ideas

in-cosmetics Global 2017: Review

London – At in-cosmetics Global, personal care industry suppliers presented their latest innovations.

Beauty : Pollution : Whole-system Thinking

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.

Uber : Video Games : Civic Brands

Big Ideas

Not in charge

Germany – Carbon emissions are on the rise as consumers fail to embrace electric cars, according to a new report.

Germany : Electric Cars : Whole-system Thinking

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.

ModiFace : AR : Live-streaming

Big Ideas

Bank on it

South Korea – K Bank is the country’s first online-only bank.

Mobile Money : South Korea : Finance

Big Ideas

Loyalty in luxury

London – Net-a-Porter has announced a series of new loyalty initiatives.

Net-a-Porter : Personal Shopping : Luxury

Big Ideas

Breaking the language barrier

Global – Netflix is using the power of its user base to solve its biggest obstacle to worldwide domination.

Netflix : New Bricolage Living : Workplace Futures

Big Ideas

Booming beauty

Global – Despite falling sales in department stores, beauty retail is thriving.

Sephora : Beauty : The Learning Economy

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.

Gap : Children : Neutral Culture

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