Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Future faces

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.
ModiFace : AR : Live-streaming
Bank on it

Big Ideas

Bank on it

South Korea – K Bank is the country’s first online-only bank.
Mobile Money : South Korea : Finance
Loyalty in luxury

Big Ideas

Loyalty in luxury

London – Net-a-Porter has announced a series of new loyalty initiatives.
Net-a-Porter : Personal Shopping : Luxury
Breaking the language barrier

Big Ideas

Breaking the language barrier

Global – Netflix is using the power of its user base to solve its biggest obstacle to worldwide domination.
Netflix : New Bricolage Living : Workplace Futures
Booming beauty

Big Ideas

Booming beauty

Global – Despite falling sales in department stores, beauty retail is thriving.
Sephora : Beauty : The Learning Economy
Just kids

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.
Gap : Children : Neutral Culture
Selective sweetness

Big Ideas

Selective sweetness

St Louis, US – Panera Bread has announced that it will post sugar and calorie information on all of its self-service drinks.
Civic Brands : Sugar : Drinks
Bricks-and-mortar revolution

Big Ideas

Bricks-and-mortar revolution

China – Despite the rise of e-commerce, forward-thinking department stores in China are prospering, according to a new report.
Retail : China : Phygital
Luxury habits

Big Ideas

Luxury habits

New York – A new US survey reveals the difference in luxury spending habits between men and women.
Luxury : Gender : Retail
Mindful movement

Big Ideas

Mindful movement

Global – Sway is a new wellness app that uses movement as a means of practising mindfulness more effectively.
Wellness : The Focus Filter : Meditation
Playing fields

Big Ideas

Playing fields

New York ­– Tribeca Games has joined forces with Kill Screen to launch the Tribeca Games Festival.
Tribeca Film Festival : Intelligent Gaming : Video Games
Make it worth it

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal : Civic Brands : Beauty
American dreaming

Big Ideas

American dreaming

New York – Forbes has launched an American Dream Index (ADI) to determine whether President Trump is making America great again.
US : The Hollow Middle : Civic Brands
Augmented cognition

Big Ideas

Augmented cognition

US – Elon Musk has launched a new start-up that will work to create digitally connected transhumans.
Artificial Intelligence : Awakening Tech : The Optimised Self
Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Desktop romance

Big Ideas

Desktop romance

Global – Dating app Tinder has launched its first desktop application in a bid to streamline the service for users.
Tinder : Dating : Neo-kinship
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
Remote revenue

Big Ideas

Remote revenue

San Francisco – Start-up company Zapier has introduced a de-location package to enable remote working.
Zapier : Civic Brands : Workplace Futures
Milan Salone 2017: Preview

Big Ideas

Milan Salone 2017: Preview

Visitors are set to descend on Milan for the Salone Internazionale del Mobile from 4 to 9 April for the show’s 56th year. LS:N Global profiles the ...
Furniture : Contemporary Design : Materials
IFE 2017

Big Ideas

IFE 2017

Now in its 20th year, the International Food & Drink Event (IFE) took over ExCeL London for four days in March, with health and wellness, snacking ...
Sugar : Convenience Culture : Just A Splash
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