Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

MIT explores the future of manufacturing through machine learning

US – Researchers from the university have created a system that enables robots to learn from each other with minimal human input.

Technology : Design : Auto

Big Ideas

New study highlights the negative aspects of fast fashion

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.

Fashion : Retail : Digital

Big Ideas

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.

Finance : Luxury : Culture

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.

Sustainability : Packaging : Design

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.

Fashion : Advertising : Culture

Big Ideas

Amazon unveils its first touchscreen Alexa

US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.

Digital : Technology : Amazon

Big Ideas

The British Museum unveils an educational collection of erotic artefacts

London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.

Culture : Education : Civic Brands

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.

Architecture : Design : Sustainability

Big Ideas

How sustainable is fashion right now?

Copenhagen – The Global Fashion Agenda and The Boston Consulting Group have partnered to launch the first 'Pulse of the Fashion Industry' report.

Retail : Sustainability : Fashion

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.

Transport : Big Data : Civic Brands

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.

Fashion : Retail : Branding

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.

Beauty : Branding : Advertising

Big Ideas

V&A Museum launches art and design education initiative

UK – DesignLab Nation was developed to support the new Design and Technology GCSE.

Design : Education : Culture

Big Ideas

New dating app Wingman lets friends play matchmaker

UK – In the latest iteration of social dating, singletons are no longer responsible for their own love lives.

Culture : Technology : Dating

Big Ideas

Internet users in India are more trusting of non-English content

India – A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.

Digital : Media : Advertising

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.

Digital : Technology : Culture

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.

Digital : Media : Advertising

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.

Retail : Technology : Digital

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.

Finance : Banking : Sustainability

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.

Beauty : Wellness : Retail