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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Healthcare Market
In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future o...
Health
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Wellness
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Healthcare
Markets
Female Futures
How will women thrive in a changing world?
Youth Culture
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Generation Z
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Identity
Markets
Emerging Youth: China
The Chinese Dream is on the rise as the American Dream fades.
China
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Youth Culture
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Fashion
Markets
Transcendent Wealth
Our special report examines how the definition of wealth is changing from the acquisition of physical signifiers of affluence to a more personal...
Luxury
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Technology
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Hospitality
Markets
Global Luxury Market 2017: Part 2
In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...
Luxury
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Fashion
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Advertising
Big Ideas
This wearable circuit is fully biodegradable
US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...
Technology
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Digital
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Materials
Big Ideas
Pornhub launches interactive video content category
Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology
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Digital
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Media
Big Ideas
Berry-based juice could help to diminish the effects of air pollution
China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in pre-clinical trials.
Wellness
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Food
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Drink
Big Ideas
The ASA is clamping down on sexist ads
UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.
Advertising
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Media
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Culture
Big Ideas
Fino Paytech launches personable banking branches
India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to launch the Fino Payments Bank.
Finance
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Banking
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Culture
Big Ideas
Workers are increasingly postponing their retirement
US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace
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Culture
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Finance
Big Ideas
The US is funding brain-computer interfaces
US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology
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Digital
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Health
Big Ideas
Retailers should focus on womenswear to cut carbon emissions
UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are produced and the quantities sold, accordin...
Fashion
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Retail
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Sustainability
Big Ideas
Time travel banking app is ahead of the Curve
US -– The Curve app enables users to switch the account that payments are made from retrospectively.
Finance
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Digital
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Technology
Big Ideas
China cycles towards a cleaner future
China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to China’s streets.
Technology
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Design
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Pollution
Big Ideas
Muji announces plans to open a hotel in 2019
Tokyo – The hotel will be situated above a new flagship Muji store.
Hospitality
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Retail
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Travel
Big Ideas
Ticketmaster pioneers ultrasonic smartphone tickets
US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic sound transmission.
Technology
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Entertainment
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Digital
Big Ideas
Google wants to improve human-machine relations
US – The mega-system’s People + AI Research initiative is designed to help people to better understand machine learning systems.
Technology
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Digital
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AI
Big Ideas
Solar paint turns water vapour into energy
Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...
Architecture
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Design
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Technology
Markets
Global Luxury Market 2017: Part 1
The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...
Luxury
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Retail
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Technology
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