Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Beauty Futures 2017: Global Market Overview

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty : Branding : Wellness
Skinthusiasts

Communities

Skinthusiasts

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with scientific knowledge and know how to use ...
Beauty : Wellness : Culture
Google launches a jobs search engine

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.
Technology : Design : Digital
Voice-activated devices boost radio listening

Big Ideas

Voice-activated devices boost radio listening

UK – A report from Radiocentre shows this is also re-energising audio advertising.
Media : Advertising : Technology
The Just Design certificate recognises ethical architecture firms

Big Ideas

The Just Design certificate recognises ethical architecture firms

US – The initiative endorses firms that provide good working conditions, treat staff with respect and promote diversity.
Architecture : Design : Finance
Programmable credit card Root aims to transform the financial technology sector

Big Ideas

Programmable credit card Root aims to transform the financial technology sector

South Africa – The card enables developers to fully customise their bank account.
Finance : Digital : Technology
MIT explores the future of manufacturing through machine learning

Big Ideas

MIT explores the future of manufacturing through machine learning

US – Researchers from the university have created a system that enables robots to learn from each other with minimal human input.
Technology : Design : Auto
New study highlights the negative aspects of fast fashion

Big Ideas

New study highlights the negative aspects of fast fashion

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.
Fashion : Retail : Digital
Affluent consumers in developing nations are positive about the future

Big Ideas

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.
Finance : Luxury : Culture
Not asking for tap water fuels plastic bottle waste

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability : Packaging : Design
Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion : Advertising : Culture
Amazon unveils its first touchscreen Alexa

Big Ideas

Amazon unveils its first touchscreen Alexa

US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.
Digital : Technology : Amazon
The British Museum unveils an educational collection of erotic artefacts

Big Ideas

The British Museum unveils an educational collection of erotic artefacts

London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.
Culture : Education : Civic Brands
New York unveils proposals to fight climate change

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.
Architecture : Design : Sustainability
How sustainable is fashion right now?

Big Ideas

How sustainable is fashion right now?

Copenhagen – The Global Fashion Agenda and The Boston Consulting Group have partnered to launch the first 'Pulse of the Fashion Industry' report.
Retail : Sustainability : Fashion
Citymapper launches a pop-up bus service

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.
Transport : Big Data : Civic Brands
American Apparel launches Made in America pricing strategy

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.
Fashion : Retail : Branding
Beauty companies need to do more to foster brand transparency

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty : Branding : Advertising
V&A Museum launches art and design education initiative

Big Ideas

V&A Museum launches art and design education initiative

UK – DesignLab Nation was developed to support the new Design and Technology GCSE.
Design : Education : Culture
New dating app Wingman lets friends play matchmaker

Big Ideas

New dating app Wingman lets friends play matchmaker

UK – In the latest iteration of social dating, singletons are no longer responsible for their own love lives.
Culture : Technology : Dating
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