Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Solar paint turns water vapour into energy

Big Ideas

Solar paint turns water vapour into energy

Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...
Architecture : Design : Technology
Global Luxury Market 2017: Part 1

Markets

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...
Luxury : Retail : Technology
Sugar-averse consumers melt ice cream sales

Big Ideas

Sugar-averse consumers melt ice cream sales

Global – Sales of the frozen dessert have plummeted globally, according to research by Mintel.
Food : Luxury : Wellness
Tencent restricts children’s gaming sessions

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.
Media : Digital : Technology
Uber remains Millennials’ favourite brand

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.
Advertising : Branding : Automotive
European Parliament calls for easier product repairs

Big Ideas

European Parliament calls for easier product repairs

Global – The European Parliament is calling for measures to ensure longer product lifespans and make repairs easier.
Technology : Design : Digital
Smog Life: Toolkits

Markets

Smog Life: Toolkits

The actionable insights brands need to consider when responding to the air pollution crisis.
Sustainability : Retail : Health And Wellness
Pollution capitals: Paris

Big Ideas

Pollution capitals: Paris

Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health authority, the problem is becoming increas...
Technology : Digital : Health
How to build a smog-free city

Big Ideas

How to build a smog-free city

We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban environment.
Sustainability : Urbanism : Architecture
Sephora moves to sell crowdsourced beauty products

Big Ideas

Sephora moves to sell crowdsourced beauty products

Global – The beauty retailer will stock five of collaborative beauty brand Volition’s best-selling products.
Beauty : Digital : Retail
Volvo announces its move to electric

Big Ideas

Volvo announces its move to electric

Global – All of the car manufacturer’s vehicles will be fully electric or hybrid from 2019.
Auto : Sustainability : Technology
Young Vietnamese Luxurians

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury : Vietnam : Vietnamese Luxurians
Omni facilitates the sharing of stored items

Big Ideas

Omni facilitates the sharing of stored items

San Francisco – On-demand storage start-up Omni enables users to rent out their stored items to the local community.
Retail : Fashion : Interiors
This AI system can detect poverty-stricken areas

Big Ideas

This AI system can detect poverty-stricken areas

US – Penny uses satellite imagery data to predict the quality of life in an urban environment.
Technology : Digital : Artificial Intelligence
Mexican Luxurians

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...
Mexican Luxurians : Mexico : Luxury
MissionU announces industry-focused curriculum

Big Ideas

MissionU announces industry-focused curriculum

San Francisco – The programme is designed to give students the skills and experience they need to launch their career.
Educational : Digital : Technology
Italbugs is looking to make silkworm waste edible

Big Ideas

Italbugs is looking to make silkworm waste edible

Italy – The company wants to repurpose waste silk from the fashion sector in order to create a high-protein flour.
Food : Fashion : Wellness
Luxury Futures: Index: 2017

Markets

Luxury Futures: Index: 2017

Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obse...
Luxury Index
Food bank use in the UK is on the rise

Big Ideas

Food bank use in the UK is on the rise

UK – A new study by Oxford University warns of mounting poverty due to welfare changes.
Food : Finance : Culture
Cruise ships produce dangerously high amounts of pollution

Big Ideas

Cruise ships produce dangerously high amounts of pollution

Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.
Travel : Hospitality : Pollution
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