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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Solar paint turns water vapour into energy
Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...
Architecture
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Design
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Technology
Markets
Global Luxury Market 2017: Part 1
The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...
Luxury
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Retail
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Technology
Big Ideas
Sugar-averse consumers melt ice cream sales
Global – Sales of the frozen dessert have plummeted globally, according to research by Mintel.
Food
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Luxury
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Wellness
Big Ideas
Tencent restricts children’s gaming sessions
China – The internet and social media giant wants to curb addiction to its most popular game.
Media
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Digital
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Technology
Big Ideas
Uber remains Millennials’ favourite brand
Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.
Advertising
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Branding
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Automotive
Big Ideas
European Parliament calls for easier product repairs
Global – The European Parliament is calling for measures to ensure longer product lifespans and make repairs easier.
Technology
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Design
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Digital
Markets
Smog Life: Toolkits
The actionable insights brands need to consider when responding to the air pollution crisis.
Sustainability
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Retail
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Health And Wellness
Big Ideas
Pollution capitals: Paris
Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health authority, the problem is becoming increas...
Technology
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Digital
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Health
Big Ideas
How to build a smog-free city
We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban environment.
Sustainability
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Urbanism
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Architecture
Big Ideas
Sephora moves to sell crowdsourced beauty products
Global – The beauty retailer will stock five of collaborative beauty brand Volition’s best-selling products.
Beauty
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Digital
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Retail
Big Ideas
Volvo announces its move to electric
Global – All of the car manufacturer’s vehicles will be fully electric or hybrid from 2019.
Auto
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Sustainability
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Technology
Communities
Young Vietnamese Luxurians
Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury
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Vietnam
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Vietnamese Luxurians
Big Ideas
Omni facilitates the sharing of stored items
San Francisco – On-demand storage start-up Omni enables users to rent out their stored items to the local community.
Retail
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Fashion
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Interiors
Big Ideas
This AI system can detect poverty-stricken areas
US – Penny uses satellite imagery data to predict the quality of life in an urban environment.
Technology
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Digital
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Artificial Intelligence
Communities
Mexican Luxurians
From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...
Mexican Luxurians
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Mexico
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Luxury
Big Ideas
MissionU announces industry-focused curriculum
San Francisco – The programme is designed to give students the skills and experience they need to launch their career.
Educational
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Digital
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Technology
Big Ideas
Italbugs is looking to make silkworm waste edible
Italy – The company wants to repurpose waste silk from the fashion sector in order to create a high-protein flour.
Food
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Fashion
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Wellness
Markets
Luxury Futures: Index: 2017
Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obse...
Luxury Index
Big Ideas
Food bank use in the UK is on the rise
UK – A new study by Oxford University warns of mounting poverty due to welfare changes.
Food
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Finance
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Culture
Big Ideas
Cruise ships produce dangerously high amounts of pollution
Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.
Travel
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Hospitality
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Pollution
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