Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...

Gaming : Digital : Tech

Markets

Healthcare Market

In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future o...

Health : Wellness : Healthcare

Markets

Female Futures

How will women thrive in a changing world?

Youth Culture : Generation Z : Identity

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Markets

Transcendent Wealth

Our special report examines how the definition of wealth is changing from the acquisition of physical signifiers of affluence to a more personal...

Luxury : Technology : Hospitality

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...

Luxury : Fashion : Advertising

Big Ideas

This wearable circuit is fully biodegradable

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...

Technology : Digital : Materials

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.

Technology : Digital : Media

Big Ideas

Berry-based juice could help to diminish the effects of air pollution

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in pre-clinical trials.

Wellness : Food : Drink

Big Ideas

The ASA is clamping down on sexist ads

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.

Advertising : Media : Culture

Big Ideas

Fino Paytech launches personable banking branches

India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to launch the Fino Payments Bank.

Finance : Banking : Culture

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.

Workplace : Culture : Finance

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.

Technology : Digital : Health

Big Ideas

Retailers should focus on womenswear to cut carbon emissions

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are produced and the quantities sold, accordin...

Fashion : Retail : Sustainability

Big Ideas

Time travel banking app is ahead of the Curve

US -– The Curve app enables users to switch the account that payments are made from retrospectively.

Finance : Digital : Technology

Big Ideas

China cycles towards a cleaner future

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to China’s streets.

Technology : Design : Pollution

Big Ideas

Muji announces plans to open a hotel in 2019

Tokyo – The hotel will be situated above a new flagship Muji store.

Hospitality : Retail : Travel

Big Ideas

Ticketmaster pioneers ultrasonic smartphone tickets

US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic sound transmission.

Technology : Entertainment : Digital

Big Ideas

Google wants to improve human-machine relations

US – The mega-system’s People + AI Research initiative is designed to help people to better understand machine learning systems.

Technology : Digital : AI

Big Ideas

Solar paint turns water vapour into energy

Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...

Architecture : Design : Technology

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