Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gaming as therapy

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...
Gaming : Digital : Tech
Healthcare Market

Markets

Healthcare Market

In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future o...
Health : Wellness : Healthcare
Female Futures

Markets

Female Futures

How will women thrive in a changing world?
Youth Culture : Generation Z : Identity
 Emerging Youth: China

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.
China : Youth Culture : Fashion
Transcendent Wealth

Markets

Transcendent Wealth

Our special report examines how the definition of wealth is changing from the acquisition of physical signifiers of affluence to a more personal...
Luxury : Technology : Hospitality
Global Luxury Market 2017: Part 2

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...
Luxury : Fashion : Advertising
This wearable circuit is fully biodegradable

Big Ideas

This wearable circuit is fully biodegradable

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...
Technology : Digital : Materials
Pornhub launches interactive video content category

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Berry-based juice could help to diminish the effects of air pollution

Big Ideas

Berry-based juice could help to diminish the effects of air pollution

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in pre-clinical trials.
Wellness : Food : Drink
The ASA is clamping down on sexist ads

Big Ideas

The ASA is clamping down on sexist ads

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.
Advertising : Media : Culture
Fino Paytech launches personable banking branches

Big Ideas

Fino Paytech launches personable banking branches

India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to launch the Fino Payments Bank.
Finance : Banking : Culture
Workers are increasingly postponing their retirement

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace : Culture : Finance
The US is funding brain-computer interfaces

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
 Retailers should focus on womenswear to cut carbon emissions

Big Ideas

Retailers should focus on womenswear to cut carbon emissions

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are produced and the quantities sold, accordin...
Fashion : Retail : Sustainability
Time travel banking app is ahead of the Curve

Big Ideas

Time travel banking app is ahead of the Curve

US -– The Curve app enables users to switch the account that payments are made from retrospectively.
Finance : Digital : Technology
China cycles towards a cleaner future

Big Ideas

China cycles towards a cleaner future

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to China’s streets.
Technology : Design : Pollution
Muji announces plans to open a hotel in 2019

Big Ideas

Muji announces plans to open a hotel in 2019

Tokyo – The hotel will be situated above a new flagship Muji store.
Hospitality : Retail : Travel
Ticketmaster pioneers ultrasonic smartphone tickets

Big Ideas

Ticketmaster pioneers ultrasonic smartphone tickets

US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic sound transmission.
Technology : Entertainment : Digital
Google wants to improve human-machine relations

Big Ideas

Google wants to improve human-machine relations

US – The mega-system’s People + AI Research initiative is designed to help people to better understand machine learning systems.
Technology : Digital : AI
Solar paint turns water vapour into energy

Big Ideas

Solar paint turns water vapour into energy

Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...
Architecture : Design : Technology
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