Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

WeChat expands its payment services beyond China

Global – Chinese consumers can now pay for goods and services in Europe and Canada using WeChat Pay.

Digital : Finance : Retail

Big Ideas

MIT Media Lab programmes bacteria to respond to sweat

US – The lab is using genetically modified bacteria to design running shoes that glow as the wearer perspires.

Design : Retail : Technology

Big Ideas

Amazon offers low-income shoppers a 45% discount on Prime

US – The mega-system is looking to expand its American customer base beyond middle- and high-income consumers.

Retail : Digital : E-commerce

Big Ideas

New Teen Boss magazine aimed at Generation Z entrepreneurs

US – The publication has been launched solely in print, without advertisements or an online website.

Media : Digital : Gen Z

Big Ideas

Google Earth Outreach publishes hyperlocal air pollution data

US – In collaboration with start-up Aclima, Google has been mapping pollution levels in Oakland, California over the past year.

Digital : Technology : Pollution

Big Ideas

An Uncertain Future

In the run-up to the General Election, four diverse British consumers from across the country discuss how a year of sociopolitical upheaval has aff...

General Election 2017 : An Uncertain Future : Brexit

Big Ideas

Organic doesn’t always mean better for the environment

Global – T-shirts made from organic cotton can be more harmful to the environment than those made from genetically modified cotton.

Fashion : Design : Sustainability

Markets

First-class Flight Market

With the rise of business-class travel, airlines are having to work harder to attract first-class passengers.

Travel : Luxury : Food And Drink

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.

Finance : Retail : Culture

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.

Finance : Retail : Technology

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.

Luxury : Retail : Finance

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.

Technology : Manufacturing : Health

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.

Digital : Finance : Technology

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.

Retail : Digital : Luxury

Big Ideas

Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.

Digital : Retail : Technology

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.

Fashion : Retail : Luxury

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.

Digital : Technology : Culture

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.

Media : Culture : Entertainment

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

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