Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Michael Selden on the need for cellular agriculture

The co-founder of cultured fish company Finless Foods on how laboratory-grown fish and meat could change the way people perceive ‘natural’ foods.

Food : Sustainability : Cellular Agriculture

Markets

Global Spirits Market

The landscape of the global spirits market reveals changing consumer tastes, highlighting the desire for more premium products and sophisti...

Drinks : Alcohol : Spirits

Markets

Eating In and Dining Out

As convenience culture continues to dominate, consumers are increasingly searching for dining options that deliver in terms of speed and cost.

Food : Drinks : Hospitality

Big Ideas

How to make sustainability delicious

From food education and design to sustainable dining, here are five steps to becoming a responsible food brand.

Food : Drinks : Food And Drink

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...

New Consumer Experience : Retail : Service

Big Ideas

What Citymapper’s taxi-bus hybrid means for public transport

The new transport network, which reacts to consumer demand, hints at the future of commuter travel.

Transport : Digital : Automotive

Big Ideas

The new fashion capitals

Gentrification, unaffordable house prices and immigration regulations are forcing emerging fashion designers to forgo New York, Paris and London. I...

Fashion : Apparel : Placemaking

Big Ideas

Brand Innovation Debrief: Nike

From data-informed design to augmented reality-powered customisation, Nike’s latest innovations hint at the future of athletic wear.

Fashion : Technology : Retail

Big Ideas

Biome Blending

Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.

Wellness : Identity : Optimisation

Big Ideas

Turning pollution into protein

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the nutritional value of food around the globe...

Food & Drink : Wellness : Superfoods

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.

Fashion : Tech : Digital

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...

Fashion : Digital : Technology

Markets

African Fashion Market

From inclusive supply chains to the rise of e-commerce, Africa’s fashion market offers exciting opportunities for international and local brands.

Fashion : Apparel : Retail

Big Ideas

Will future smart homes enforce ethical consumption

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

AI : Retail : Service

Big Ideas

Joseph Pine II on the future of experience

The next stage in the evolution of brand experiences will be about offering transformation.

Retail : Hospitality : Service

Big Ideas

Self-healing Materials

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.

R&D : Material Futures : Apparel

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.

Retail : Digital : Advertising

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.

Gaming : Sports : Entertainment

Markets

Nightlife Market

Nightclubs have been given a new lease of life as collectives and night tsars take on the challenge of re-imagining the industry.

Hospitality : Youth : Entertainment

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.

Youth Culture : Fashion : Retail

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