Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns
Gen Z’s Mall Revival
The Bromeopathy Market
The Sexuwellness Men’s Market
Cortisol Control
Instagram Beauty Market

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.
Beauty : Digital : Social Media
Men’s Beauty Market

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.
Beauty : Youth : Branding
Stuart Bale on creating a maker lab for mixologists

Big Ideas

Stuart Bale on creating a maker lab for mixologists

The bar consultant and founder of Crucible, a co-working space for bar staff, on why the alcohol industry needs to be more collaborative.
Drinks : Alcohol : Co-working
How to boost our energy-gathering efforts

Big Ideas

How to boost our energy-gathering efforts

Our energy landscape is changing rapidly. The depletion of Earth’s natural resources is driving designers and scientists to re-appropriate existing...
Technology : Sustainability : Design
Emerging Youth Travel Market

Markets

Emerging Youth Travel Market

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.
Travel : Youth : Hospitality
Tom Marchant on getting off the tourist trail

Big Ideas

Tom Marchant on getting off the tourist trail

The co-founder of luxury travel agency Black Tomato on excessive tourism, competing with the internet and his brand’s move into wellness.
Travel : Hospitality : Luxury
How Made is democratising high-street design

Big Ideas

How Made is democratising high-street design

Ruth Wassermann, design director at Made, on how its Talent Lab will help to democratise mainstream furniture design.
Retail : Design : Interiors
How extreme escapism has moved into hospitality

Big Ideas

How extreme escapism has moved into hospitality

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.
Travel & Hospitality : Luxury : Experience
Saudi Arabia Travel Market

Markets

Saudi Arabia Travel Market

Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.
Travel : Hospitality : Luxury
Conscious Tourism Market

Markets

Conscious Tourism Market

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.
Travel : Hospitality : Community
Why brain optimisation should be a spa service

Big Ideas

Why brain optimisation should be a spa service

Devon White, behavioural design expert and co-founder of private members’ club Field, explains why neurotechnology is the next frontier in wellness.
Wellness : Brain : Optimisation
Mental Health Market

Markets

Mental Health Market

With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.
Mental Health : Health : Wellness
Why robots should have legal rights

Big Ideas

Why robots should have legal rights

Marie Caye, one half of Arvid&Marie, on how the rise of automation will shape the future workforce.
Automation : Workplace : Artificial Intelligence
How boutique gyms are optimising the user experience

Big Ideas

How boutique gyms are optimising the user experience

In the age of The Optimised Self, just focusing on fitness is not enough. Here is our pick of the five most innovative boutique studios concepts in...
Gyms : Health : Interiors
Liyia Wu on the Chinese live-stream retail revolution

Big Ideas

Liyia Wu on the Chinese live-stream retail revolution

The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.
Retail : Digital : Media
Brand Innovation Debrief: Airbnb

Big Ideas

Brand Innovation Debrief: Airbnb

Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from community touris...
Travel : Hospitality : Architecture
Global Wellness Summit 2017: Key findings

Big Ideas

Global Wellness Summit 2017: Key findings

From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.
Wellness
How technology is transforming national identity

Big Ideas

How technology is transforming national identity

The blockchain, space travel and offshore development are enabling those dissatisfied with the concept of fixed national identity to create new f...
Technology : Identity : Digital
Live-stream Market

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail : Digital : Technology
How to design autonomous cars for the user

Big Ideas

How to design autonomous cars for the user

Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.
Scenario : Automotive : User-centred Design
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