Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Global Wellness Summit 2017: Key findings

From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.

Wellness

Big Ideas

How technology is transforming national identity

The blockchain, space travel and offshore development are enabling those dissatisfied with the concept of fixed national identity to create new f...

Technology : Identity : Digital

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...

Retail : Digital : Technology

Big Ideas

How to design autonomous cars for the user

Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.

Scenario : Automotive : User-centred Design

Big Ideas

What programmable membranes mean for the future of apparel

Material surfaces that can change their texture could be the future of functional apparel.

Fashion : Sportswear : Product Design

Markets

The State of Luxury: China

Chinese luxury consumers are increasingly switching from overseas to domestic spending.

Luxury : Fashion : Wellness

Big Ideas

Big data is being used to study human psychology

Our personal Google searches – the biggest and most accurate dataset in history – are feeding a fascinating new method of studying the human mind.

Digital : Technology : Identity

Big Ideas

How Wonderbly is changing the reading experience for children

The co-founder of Wonderbly on capturing children’s imagination through personalisation and the brand’s evolution from print-only to digital.

Personalisation : Digital : Technology

Big Ideas

Samantha Moyo on why emotions should come first in business

The founder of Morning Gloryville on her online course that teaches an emotion-led approach to starting a business.

Wellness : Workplace : Work

Big Ideas

How technology is transforming the luxury car-buying process

Automotive brands are using technology to meet luxury consumers’ demands for higher levels of engagement, personalisation and convenience.

Luxury : Automotive : Technology

Big Ideas

Nicolas Le Moigne on the future of luxury design

The head of MAS in Design for Luxury and Craftsmanship at École Cantonale d’Art de Lausanne (ECAL) on why high-end brands should invest in augmente...

Luxury : Design : Technology

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.

Sport : Luxury : Travel

Big Ideas

What digital crossings mean for the future of pedestrian safety

Umbrellium’s responsive design adapts dynamically to consumer behaviour.

Digital : Place Making : Urbanism

Big Ideas

Next-generation Apps

Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...

Youth : Digital : Technology

Big Ideas

Synthetic Reproduction

The next revolution in treating infertility could eliminate the pressure to have children before a certain age and open the possibility for family ...

Family : Identity : Reproduction

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Youth Culture : Fashion : Belonging

Big Ideas

The rise of eco-influencers

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting for change an...

Youth : Sustainability : Digital

Markets

Emerging Youth: Mexico

A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken critics of US...

Youth : Fashion : Digital

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.

Retail : Digital : Technology

Big Ideas

What 3M’s road sign research means for mobility

Embedding roads with materials that cars can sense and see will improve passenger safety.

Automotive : Design : Technology