Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

The future of voice assistants

Consumers are entering a new era of smart home technology, in which brands are increasingly focusing on platforms over products.

Technology : Digital : Advertising

Big Ideas

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.

Food : Drink : Retail

Big Ideas

Indian beauty consumers favour natural ingredients

India – Distrustful of artificial ingredients, Indian consumers are increasingly interested in the provenance of their beauty products.

Beauty : Wellness : Food

Big Ideas

Pollution capitals: Seoul

Seoul – With more than 10m inhabitants increasingly concerned about the health risks associated with air pollution and a government slow to take ac...

Beauty : Wellness : Seoul

Big Ideas

Underarm hair increasingly considered less of a stigma by Millennials

Global – Almost one in four young women do not shave their underarms, according to research by Mintel.

Beauty : Advertising : Wellness

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Big Ideas

The Ultra III sneaker is made using polluting algae

China – The shoes by Vivobarefoot are made from a mix of ethylene-vinyl acetate and polluting algae harvested from Lake Tai.

Fashion : Sustainability : Design

Big Ideas

Amazon patents method to prevent price checking

US – The retailer is considering ways to stop shoppers in-store buying from a competitor.

Retail : Digital : Bricks-and-mortar

Big Ideas

Zelle enables banks to tap into the person-to-person payment model

US – The system enables traditional financial institutions to compete with non-bank person-to-person (P2P) payment providers.

Finance : Digital : Technology

Big Ideas

Walmart announces its new designer melon

US – The cantaloupe has been created to taste as sweet and fruitful in winter as it does in the summer.

Food : Retail : Drinks

Big Ideas

Airbnb’s Data University teaches its employees data science

Global – The sharing economy company is empowering all of its staff by offering them the opportunity to become data scientists.

Workplace : Technology : Digital

Big Ideas

Several fashion brands linked to polluting factories

Global – Brands including H&M, Zara and ASOS have been named in a new report from the Changing Markets Foundation.

Fashion : Sustainability : Retail

Big Ideas

Pollution capitals: Mexico City

Mexico – With almost 9m inhabitants, the Mexican capital is one of the key potential markets for pollution products.

Urbanism : Sustainability : Mobility

Big Ideas

Pollution mask evolution

The top five brands creating the most innovative products designed to protect commuters from polluted air.

Fashion : Sustainability : Health And Wellness

Big Ideas

Gaming is no longer a niche category on YouTube

Global – It is one of the most watched types of content across the platform.

Gaming : Media : Digital

Big Ideas

Airbnb launches a microsite with a humanitarian focus

Global – The sharing economy platform has partnered with the International Rescue Committee to provide shelter for refugees.

Hospitality : Travel : Humanitarian

Big Ideas

London launches incubator to tackle climate change

London – The move is part of an initiative that aims to make the capital a leading smart city.

Sustainability : Digital : Technology

Big Ideas

Car ownership is declining as more people turn to ride-sharing

Global – Some 34% of consumers believe that ride-sharing apps are more convenient than car ownership, according to Capgemini.

Auto : Technology : Digital

Big Ideas

Adidas tv show to teach football skills to Chinese kids

China – The series will be produced in conjunction with the Ministry of Education (MoE) and China Education TV.

Education : Sport And Leisure : Fashion

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...

Retail : Technology : Workplace

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