Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

The Bromeopathy Market

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Gen Z in Indonesia

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Cortisol Control

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Voice Retail Market

Markets

Voice Retail Market

As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to machines, retaile...

Retail : Technology : Digital

Members’ Club Market

Markets

Members’ Club Market

The growth of the premium co-working sector is transforming members’ clubs.

Hospitality : Work : Luxury

Shakeel Avadhany on making passengers’ time productive

Big Ideas

Shakeel Avadhany on making passengers’ time productive

The co-founder of ClearMotion explains why its intelligent suspension technology is a prerequisite for making time spent in autonomous cars useful.

Automotive : Media : Technology

Turning car interiors into spaces of productivity

Big Ideas

Turning car interiors into spaces of productivity

Uber and Clearmotion are developing systems that will create a more relaxing – and ultimately more usable – vehicle interior space.

Mobility : Media : Digital

Emerging Youth: India

Markets

Emerging Youth: India

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.

Youth : India : Advertising

How gaming will define the future of customer service

Big Ideas

How gaming will define the future of customer service

The £81.7bn ($108.9bn, €91.7bn) gaming industry will transform customer service, from the way consumers budget to how they engage politically.

Tech : Technology : Retail

The Upstreamists

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.

Food And Drink : Health : Food And Drink Futures

Fashion Futures 2017: Current Anxieties

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...

Fashion : Apparel : Sustainability

Fashion Futures 2017: Strategies for change

Markets

Fashion Futures 2017: Strategies for change

From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...

Fashion : Digital : Sustainability

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

Big Ideas

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

The fashion designer discusses how the fashion industry can use technology to redefine its definition of success to include sustainability, ethics ...

Fashion : Apparel : Sustainability

Low-impact Eaters

Communities

Low-impact Eaters

Members of this community are changing their eating habits owing to increasing anxiety about the state of the environment.

Food : Drinks : Culture

Retailers are starting to offer in-home delivery

Big Ideas

Retailers are starting to offer in-home delivery

Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.

Retail : E-commerce : Delivery

Big Ideas

Brand Innovation Debrief: WeWork

A series of new initiatives by WeWork highlight how the sharing economy start-up is moving beyond co-working spaces and into the realms of educatio...

Health : Wellness : Placemaking

Anne-Laure Le Cunff on making healthy eating engaging

Big Ideas

Anne-Laure Le Cunff on making healthy eating engaging

The founder of artificially intelligent (AI) nutritionist Lysa and former member of Google’s digital health team on creating an engaging AI persona...

Health : Wellness : Artifical Intelligence

Markets

Tea Market

The tea market is faring well – but as consumers veer towards coffee, brands will have to reconsider traditional offerings.

Food : Drink : Tea

I was promoted by Artificial Intelligence

Big Ideas

I was promoted by Artificial Intelligence

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

Workplace : Recruitment : Digital

Markets

Young Eaters

The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...

Food : Generation Z : Baby Food

The power and potential of Facebook Groups

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...

Community : Identity : Culture

Brandon Truaxe on why creating niche beauty products pays off

Big Ideas

Brandon Truaxe on why creating niche beauty products pays off

The founder of Deciem on the success of its science-based beauty brands NIOD, Hylamide and The Ordinary.

Beauty : Skincare : Transparency

How to cater for the time-strapped beauty consumer

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...

Beauty : Skincare : Branding

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