Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...

Community : Identity : Culture

Big Ideas

Brandon Truaxe on why creating niche beauty products pays off

The founder of Deciem on the success of its science-based beauty brands NIOD, Hylamide and The Ordinary.

Beauty : Skincare : Transparency

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...

Beauty : Skincare : Branding

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.

Beauty : Digital : Social Media

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

Beauty : Youth : Branding

Big Ideas

Stuart Bale on creating a maker lab for mixologists

The bar consultant and founder of Crucible, a co-working space for bar staff, on why the alcohol industry needs to be more collaborative.

Drinks : Alcohol : Co-working

Big Ideas

How to boost our energy-gathering efforts

Our energy landscape is changing rapidly. The depletion of Earth’s natural resources is driving designers and scientists to re-appropriate existing...

Technology : Sustainability : Design

Markets

Emerging Youth Travel Market

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

Travel : Youth : Hospitality

Big Ideas

Tom Marchant on getting off the tourist trail

The co-founder of luxury travel agency Black Tomato on excessive tourism, competing with the internet and his brand’s move into wellness.

Travel : Hospitality : Luxury

Big Ideas

How Made is democratising high-street design

Ruth Wassermann, design director at Made, on how its Talent Lab will help to democratise mainstream furniture design.

Retail : Design : Interiors

Big Ideas

How extreme escapism has moved into hospitality

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.

Travel & Hospitality : Luxury : Experience

Markets

Saudi Arabia Travel Market

Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.

Travel : Hospitality : Luxury

Markets

Conscious Tourism Market

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.

Travel : Hospitality : Community

Big Ideas

Why brain optimisation should be a spa service

Devon White, behavioural design expert and co-founder of private members’ club Field, explains why neurotechnology is the next frontier in wellness.

Wellness : Brain : Optimisation

Markets

Mental Health Market

With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.

Mental Health : Health : Wellness

Big Ideas

Why robots should have legal rights

Marie Caye, one half of Arvid&Marie, on how the rise of automation will shape the future workforce.

Automation : Workplace : Artificial Intelligence

Big Ideas

How boutique gyms are optimising the user experience

In the age of The Optimised Self, just focusing on fitness is not enough. Here is our pick of the five most innovative boutique studios concepts in...

Gyms : Health : Interiors

Big Ideas

Liyia Wu on the Chinese live-stream retail revolution

The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.

Retail : Digital : Media

Big Ideas

Brand Innovation Debrief: Airbnb

Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from community touris...

Travel : Hospitality : Architecture

Big Ideas

Global Wellness Summit 2017: Key findings

From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.

Wellness