Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns
Gen Z’s Mall Revival
Gen Z in Indonesia
The Sexuwellness Men’s Market
Cortisol Control
The best of phygital retail in 2017

Big Ideas

The best of phygital retail in 2017

Retail operating systems, transportable stores and Instagram-powered inventory are some of the most inventive phygital concepts of 2017.
Retail : Automation : Phygital
Ryan Elder on the power of distance in sensory marketing

Big Ideas

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer beh...
Retail : Advertising : Marketing
Loyalty Market

Markets

Loyalty Market

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...
Retail : Digital : Technology
Voice Retail Market

Markets

Voice Retail Market

As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to machines, retaile...
Retail : Technology : Digital
Members’ Club Market

Markets

Members’ Club Market

The growth of the premium co-working sector is transforming members’ clubs.
Hospitality : Work : Luxury
Shakeel Avadhany on making passengers’ time productive

Big Ideas

Shakeel Avadhany on making passengers’ time productive

The co-founder of ClearMotion explains why its intelligent suspension technology is a prerequisite for making time spent in autonomous cars useful.
Automotive : Media : Technology
Turning car interiors into spaces of productivity

Big Ideas

Turning car interiors into spaces of productivity

Uber and Clearmotion are developing systems that will create a more relaxing – and ultimately more usable – vehicle interior space.
Mobility : Media : Digital
Emerging Youth: India

Markets

Emerging Youth: India

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.
Youth : India : Advertising
How gaming will define the future of customer service

Big Ideas

How gaming will define the future of customer service

The £81.7bn ($108.9bn, €91.7bn) gaming industry will transform customer service, from the way consumers budget to how they engage politically.
Tech : Technology : Retail
The Upstreamists

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.
Food And Drink : Health : Food And Drink Futures
Fashion Futures 2017: Current Anxieties

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...
Fashion : Apparel : Sustainability
Fashion Futures 2017: Strategies for change

Markets

Fashion Futures 2017: Strategies for change

From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...
Fashion : Digital : Sustainability
Martine Jarlgaard on blockchain technology and the future of sustainable fashion

Big Ideas

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

The fashion designer discusses how the fashion industry can use technology to redefine its definition of success to include sustainability, ethics ...
Fashion : Apparel : Sustainability
Low-impact Eaters

Communities

Low-impact Eaters

Members of this community are changing their eating habits owing to increasing anxiety about the state of the environment.
Food : Drinks : Culture
Retailers are starting to offer in-home delivery

Big Ideas

Retailers are starting to offer in-home delivery

Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.
Retail : E-commerce : Delivery
Brand Innovation Debrief: WeWork

Big Ideas

Brand Innovation Debrief: WeWork

A series of new initiatives by WeWork highlight how the sharing economy start-up is moving beyond co-working spaces and into the realms of educatio...
Health : Wellness : Placemaking
Anne-Laure Le Cunff on making healthy eating engaging

Big Ideas

Anne-Laure Le Cunff on making healthy eating engaging

The founder of artificially intelligent (AI) nutritionist Lysa and former member of Google’s digital health team on creating an engaging AI persona...
Health : Wellness : Artifical Intelligence
Tea Market

Markets

Tea Market

The tea market is faring well – but as consumers veer towards coffee, brands will have to reconsider traditional offerings.
Food : Drink : Tea
I was promoted by Artificial Intelligence

Big Ideas

I was promoted by Artificial Intelligence

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...
Workplace : Recruitment : Digital
Young Eaters

Markets

Young Eaters

The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...
Food : Generation Z : Baby Food
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