Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Women’s Streetwear Market
While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...
Youth
:
Fashion
:
Apparel
Big Ideas
How new media platforms are creating content that speaks to Generation Z
Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth
:
Media
:
Digital
Big Ideas
Mohammed Ashour on the need to scale cricket farming
The CEO of Aspire Food Group explains why robotics is key to making cricket protein an affordable alternative to meat.
Food
:
Agriculture
:
Protein
Big Ideas
How to create artificially intelligent personal assistants
Dennis Mortensen, CEO and founder of X.AI, explains the importance of designing AI agents with personality, why big business is so keen on integra...
Artificial Intelligence
:
Workplace Futures
:
Digital
Big Ideas
Fashion Week Men’s 2018: The Standout Collections
Fostering positive social change and collaborating with designers beyond the realms of fashion were just two of the standout approaches s...
Fashion
:
Apparel
:
Digital
Big Ideas
Why fashion magazines need to change
Katy Lassen and Simone Konu, founders of London-based digital platform Also Journal, on challenging current beauty ideals and their ambition to be ...
Fashion
:
Apparel
:
Female Futures
Markets
Childrenswear Market
The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion
:
Youth
:
Digital
Big Ideas
Why beauty brands need to invest in connected devices
Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the brand’s new min...
Beauty
:
Technology
:
Health & Wellness
Big Ideas
Louise Leolin on why women need to create video games
The co-founder of DinoByte Labs, an indie games studio that exists to create games with diverse player experiences, discusses the importance of gam...
Female Futures
:
Digital
:
Technology
Big Ideas
CES 2018: The top innovations
From rethinking cars as devices to creating a virtual reality gym, these were the most intriguing products and ideas presented at CES 2018.
Technology
:
Automotive
:
Beauty
Big Ideas
George Ritzer on the McDisneyisation of tourism
The sociologist discusses how travel has succumbed to control, predictability and the wrath of McDonald’s.
Travel
:
Hospitality
:
Placemaking
Markets
The Future of Haircare
Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty
:
Digital
:
Haircare
Big Ideas
Brand Innovation Debrief: Sephora
With the opening of its largest flagship store in Manhattan in 2017 and a host of new initiatives, Sephora shows how to get beauty retail right.
Beauty
:
Retail
:
Youth
Big Ideas
Sachin Shah on gaming’s role in mental health
The specialist registrar in general adult psychiatry and member of the Royal College of Psychiatrists collective Gaming The Mind discusses the huge...
Gaming
:
Technology
:
Digital
Big Ideas
How robots are transforming the travel and hospitality sectors
Service robots are appearing in a range of contexts from airport departure lounges to restaurants and hotels.
Hospitality
:
Travel
:
Technology
Markets
South Africa Travel Market
As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is providing a ...
Travel
:
Hospitality
:
Luxury
Big Ideas
Jeremy Hodara on the challenges of e-commerce in Africa
The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...
Retail
:
E-commerce
:
FMCG
Big Ideas
Eve Edelstein on incorporating wellness into architectural design
The research director of the Perkins+Will Human Experience Lab discusses her Neuro-Architectural design process and its potential for future cities.
Wellness
:
Health
:
Design
Markets
Wellness Architecture
As health and wellness becomes entrenched as a mainstream mindset, it is spreading into new areas – moving beyond gyms and expanding to wellness co...
Wellness
:
Architecture
:
Health
Markets
Gut Health Market
A greater understanding of the positive impact that sustaining gut bacteria has on overall health, both physical and mental, is fuelling this growi...
Health
:
Wellness
:
Microbiome
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN