Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Women’s Streetwear Market

Markets

Women’s Streetwear Market

While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...
Youth : Fashion : Apparel
How new media platforms are creating content that speaks to Generation Z

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth : Media : Digital
Mohammed Ashour on the need to scale cricket farming

Big Ideas

Mohammed Ashour on the need to scale cricket farming

The CEO of Aspire Food Group explains why robotics is key to making cricket protein an affordable alternative to meat.
Food : Agriculture : Protein
How to create artificially intelligent personal assistants

Big Ideas

How to create artificially intelligent personal assistants

Dennis Mortensen, CEO and founder of X.AI, explains the importance of designing AI agents with personality, why big business is so keen on integra...
Artificial Intelligence : Workplace Futures : Digital
Fashion Week Men’s 2018: The Standout Collections

Big Ideas

Fashion Week Men’s 2018: The Standout Collections

Fostering positive social change and collaborating with designers beyond the realms of fashion were just two of the standout approaches s...
Fashion : Apparel : Digital
Why fashion magazines need to change

Big Ideas

Why fashion magazines need to change

Katy Lassen and Simone Konu, founders of London-based digital platform Also Journal, on challenging current beauty ideals and their ambition to be ...
Fashion : Apparel : Female Futures
Childrenswear Market

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion : Youth : Digital
Why beauty brands need to invest in connected devices

Big Ideas

Why beauty brands need to invest in connected devices

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the brand’s new min...
Beauty : Technology : Health & Wellness
Louise Leolin on why women need to create video games

Big Ideas

Louise Leolin on why women need to create video games

The co-founder of DinoByte Labs, an indie games studio that exists to create games with diverse player experiences, discusses the importance of gam...
Female Futures : Digital : Technology
CES 2018: The top innovations

Big Ideas

CES 2018: The top innovations

From rethinking cars as devices to creating a virtual reality gym, these were the most intriguing products and ideas presented at CES 2018.
Technology : Automotive : Beauty
George Ritzer on the McDisneyisation of tourism

Big Ideas

George Ritzer on the McDisneyisation of tourism

The sociologist discusses how travel has succumbed to control, predictability and the wrath of McDonald’s.
Travel : Hospitality : Placemaking
The Future of Haircare

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty : Digital : Haircare
Brand Innovation Debrief: Sephora

Big Ideas

Brand Innovation Debrief: Sephora

With the opening of its largest flagship store in Manhattan in 2017 and a host of new initiatives, Sephora shows how to get beauty retail right.
Beauty : Retail : Youth
Sachin Shah on gaming’s role in mental health

Big Ideas

Sachin Shah on gaming’s role in mental health

The specialist registrar in general adult psychiatry and member of the Royal College of Psychiatrists collective Gaming The Mind discusses the huge...
Gaming : Technology : Digital
How robots are transforming the travel and hospitality sectors

Big Ideas

How robots are transforming the travel and hospitality sectors

Service robots are appearing in a range of contexts from airport departure lounges to restaurants and hotels.
Hospitality : Travel : Technology
South Africa Travel Market

Markets

South Africa Travel Market

As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is providing a ...
Travel : Hospitality : Luxury
Jeremy Hodara on the challenges of e-commerce in Africa

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...
Retail : E-commerce : FMCG
Eve Edelstein on incorporating wellness into architectural design

Big Ideas

Eve Edelstein on incorporating wellness into architectural design

The research director of the Perkins+Will Human Experience Lab discusses her Neuro-Architectural design process and its potential for future cities.
Wellness : Health : Design
Wellness Architecture

Markets

Wellness Architecture

As health and wellness becomes entrenched as a mainstream mindset, it is spreading into new areas – moving beyond gyms and expanding to wellness co...
Wellness : Architecture : Health
Gut Health Market

Markets

Gut Health Market

A greater understanding of the positive impact that sustaining gut bacteria has on overall health, both physical and mental, is fuelling this growi...
Health : Wellness : Microbiome
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