Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Samantha Moyo on why emotions should come first in business

The founder of Morning Gloryville on her online course that teaches an emotion-led approach to starting a business.

Wellness : Workplace : Work

Big Ideas

How technology is transforming the luxury car-buying process

Automotive brands are using technology to meet luxury consumers’ demands for higher levels of engagement, personalisation and convenience.

Luxury : Automotive : Technology

Big Ideas

Nicolas Le Moigne on the future of luxury design

The head of MAS in Design for Luxury and Craftsmanship at École Cantonale d’Art de Lausanne (ECAL) on why high-end brands should invest in augmente...

Luxury : Design : Technology

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.

Sport : Luxury : Travel

Big Ideas

What digital crossings mean for the future of pedestrian safety

Umbrellium’s responsive design adapts dynamically to consumer behaviour.

Digital : Place Making : Urbanism

Big Ideas

Next-generation Apps

Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...

Youth : Digital : Technology

Big Ideas

Synthetic Reproduction

The next revolution in treating infertility could eliminate the pressure to have children before a certain age and open the possibility for family ...

Family : Identity : Reproduction

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Youth Culture : Fashion : Belonging

Big Ideas

The rise of eco-influencers

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting for change an...

Youth : Sustainability : Digital

Markets

Emerging Youth: Mexico

A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken critics of US...

Youth : Fashion : Digital

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.

Retail : Digital : Technology

Big Ideas

What 3M’s road sign research means for mobility

Embedding roads with materials that cars can sense and see will improve passenger safety.

Automotive : Design : Technology

Big Ideas

What automation means for workers’ future skills profiles

A new report by Nesta suggests how employees can future-proof their career paths for 2030.

Workplace : Education : Automation

Big Ideas

Danny Isserles on designing robots for the home

Danny Isserles, vice-president of marketing at Roboteam, on why autonomous robots should not be humanoid.

Technology : Design : Artificial Intelligence

Big Ideas

Michael Selden on the need for cellular agriculture

The co-founder of cultured fish company Finless Foods on how laboratory-grown fish and meat could change the way people perceive ‘natural’ foods.

Food : Sustainability : Cellular Agriculture

Markets

Global Spirits Market

The landscape of the global spirits market reveals changing consumer tastes, highlighting the desire for more premium products and sophisti...

Drinks : Alcohol : Spirits

Markets

Eating In and Dining Out

As convenience culture continues to dominate, consumers are increasingly searching for dining options that deliver in terms of speed and cost.

Food : Drinks : Hospitality

Big Ideas

How to make sustainability delicious

From food education and design to sustainable dining, here are five steps to becoming a responsible food brand.

Food : Drinks : Food And Drink

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...

New Consumer Experience : Retail : Service

Big Ideas

What Citymapper’s taxi-bus hybrid means for public transport

The new transport network, which reacts to consumer demand, hints at the future of commuter travel.

Transport : Digital : Automotive