Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Big Ideas

Leah McSweeney on the inherent sexism in the streetwear sector

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.

Youth : Apparel : Fashion

Markets

Women’s Streetwear Market

While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...

Youth : Fashion : Apparel

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...

Youth : Media : Digital

Big Ideas

Mohammed Ashour on the need to scale cricket farming

The CEO of Aspire Food Group explains why robotics is key to making cricket protein an affordable alternative to meat.

Food : Agriculture : Protein

Big Ideas

How to create artificially intelligent personal assistants

Dennis Mortensen, CEO and founder of X.AI, explains the importance of designing AI agents with personality, why big business is so keen on integra...

Artificial Intelligence : Workplace Futures : Digital

Big Ideas

Fashion Week Men’s 2018: The Standout Collections

Fostering positive social change and collaborating with designers beyond the realms of fashion were just two of the standout approaches s...

Fashion : Apparel : Digital

Big Ideas

Why fashion magazines need to change

Katy Lassen and Simone Konu, founders of London-based digital platform Also Journal, on challenging current beauty ideals and their ambition to be ...

Fashion : Apparel : Female Futures

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...

Fashion : Youth : Digital

Big Ideas

Why beauty brands need to invest in connected devices

Guive Balooch, global vice-president of L’Oréal’s Technology Incubator, and Yves Béhar, designer and founder of Fuseproject, on the brand’s new min...

Beauty : Technology : Health & Wellness

Big Ideas

Louise Leolin on why women need to create video games

The co-founder of DinoByte Labs, an indie games studio that exists to create games with diverse player experiences, discusses the importance of gam...

Female Futures : Digital : Technology

Big Ideas

CES 2018: The top innovations

From rethinking cars as devices to creating a virtual reality gym, these were the most intriguing products and ideas presented at CES 2018.

Technology : Automotive : Beauty

Big Ideas

George Ritzer on the McDisneyisation of tourism

The sociologist discusses how travel has succumbed to control, predictability and the wrath of McDonald’s.

Travel : Hospitality : Placemaking

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

Beauty : Digital : Haircare

Big Ideas

Brand Innovation Debrief: Sephora

With the opening of its largest flagship store in Manhattan in 2017 and a host of new initiatives, Sephora shows how to get beauty retail right.

Beauty : Retail : Youth

Big Ideas

Sachin Shah on gaming’s role in mental health

The specialist registrar in general adult psychiatry and member of the Royal College of Psychiatrists collective Gaming The Mind discusses the huge...

Gaming : Technology : Digital

Big Ideas

How robots are transforming the travel and hospitality sectors

Service robots are appearing in a range of contexts from airport departure lounges to restaurants and hotels.

Hospitality : Travel : Technology

Markets

South Africa Travel Market

As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is providing a ...

Travel : Hospitality : Luxury

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...

Retail : E-commerce : FMCG

Big Ideas

Eve Edelstein on incorporating wellness into architectural design

The research director of the Perkins+Will Human Experience Lab discusses her Neuro-Architectural design process and its potential for future cities.

Wellness : Health : Design

Markets

Wellness Architecture

As health and wellness becomes entrenched as a mainstream mindset, it is spreading into new areas – moving beyond gyms and expanding to wellness co...

Wellness : Architecture : Health