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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Markets
Emerging Youth Travel Market
Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.
Travel
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Youth
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Hospitality
Big Ideas
Tom Marchant on getting off the tourist trail
The co-founder of luxury travel agency Black Tomato on excessive tourism, competing with the internet and his brand’s move into wellness.
Travel
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Hospitality
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Luxury
Big Ideas
How Made is democratising high-street design
Ruth Wassermann, design director at Made, on how its Talent Lab will help to democratise mainstream furniture design.
Retail
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Design
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Interiors
Big Ideas
How extreme escapism has moved into hospitality
Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.
Travel & Hospitality
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Luxury
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Experience
Markets
Saudi Arabia Travel Market
Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.
Travel
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Hospitality
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Luxury
Markets
Conscious Tourism Market
Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.
Travel
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Hospitality
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Community
Big Ideas
Why brain optimisation should be a spa service
Devon White, behavioural design expert and co-founder of private members’ club Field, explains why neurotechnology is the next frontier in wellness.
Wellness
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Brain
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Optimisation
Markets
Mental Health Market
With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.
Mental Health
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Health
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Wellness
Big Ideas
Why robots should have legal rights
Marie Caye, one half of Arvid&Marie, on how the rise of automation will shape the future workforce.
Automation
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Workplace
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Artificial Intelligence
Big Ideas
How boutique gyms are optimising the user experience
In the age of The Optimised Self, just focusing on fitness is not enough. Here is our pick of the five most innovative boutique studios concepts in...
Gyms
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Health
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Interiors
Big Ideas
Liyia Wu on the Chinese live-stream retail revolution
The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.
Retail
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Digital
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Media
Big Ideas
Brand Innovation Debrief: Airbnb
Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from community touris...
Travel
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Hospitality
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Architecture
Big Ideas
Global Wellness Summit 2017: Key findings
From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.
Wellness
Big Ideas
How technology is transforming national identity
The blockchain, space travel and offshore development are enabling those dissatisfied with the concept of fixed national identity to create new f...
Technology
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Identity
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Digital
Markets
Live-stream Market
From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail
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Digital
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Technology
Big Ideas
How to design autonomous cars for the user
Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.
Scenario
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Automotive
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User-centred Design
Big Ideas
What programmable membranes mean for the future of apparel
Material surfaces that can change their texture could be the future of functional apparel.
Fashion
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Sportswear
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Product Design
Markets
The State of Luxury: China
Chinese luxury consumers are increasingly switching from overseas to domestic spending.
Luxury
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Fashion
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Wellness
Big Ideas
Big data is being used to study human psychology
Our personal Google searches – the biggest and most accurate dataset in history – are feeding a fascinating new method of studying the human mind.
Digital
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Technology
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Identity
Big Ideas
How Wonderbly is changing the reading experience for children
The co-founder of Wonderbly on capturing children’s imagination through personalisation and the brand’s evolution from print-only to digital.
Personalisation
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Digital
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Technology
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