Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Big Ideas

The rise of eco-influencers

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting for change an...

Youth : Sustainability : Digital

Markets

Emerging Youth: Mexico

A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken critics of US...

Youth : Fashion : Digital

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.

Retail : Digital : Technology

Big Ideas

What 3M’s road sign research means for mobility

Embedding roads with materials that cars can sense and see will improve passenger safety.

Automotive : Design : Technology

Big Ideas

What automation means for workers’ future skills profiles

A new report by Nesta suggests how employees can future-proof their career paths for 2030.

Workplace : Education : Automation

Big Ideas

Danny Isserles on designing robots for the home

Danny Isserles, vice-president of marketing at Roboteam, on why autonomous robots should not be humanoid.

Technology : Design : Artificial Intelligence

Big Ideas

Michael Selden on the need for cellular agriculture

The co-founder of cultured fish company Finless Foods on how laboratory-grown fish and meat could change the way people perceive ‘natural’ foods.

Food : Sustainability : Cellular Agriculture

Markets

Global Spirits Market

The landscape of the global spirits market reveals changing consumer tastes, highlighting the desire for more premium products and sophisti...

Drinks : Alcohol : Spirits

Markets

Eating In and Dining Out

As convenience culture continues to dominate, consumers are increasingly searching for dining options that deliver in terms of speed and cost.

Food : Drinks : Hospitality

Big Ideas

How to make sustainability delicious

From food education and design to sustainable dining, here are five steps to becoming a responsible food brand.

Food : Drinks : Food And Drink

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...

New Consumer Experience : Retail : Service

Big Ideas

What Citymapper’s taxi-bus hybrid means for public transport

The new transport network, which reacts to consumer demand, hints at the future of commuter travel.

Transport : Digital : Automotive

Big Ideas

The new fashion capitals

Gentrification, unaffordable house prices and immigration regulations are forcing emerging fashion designers to forgo New York, Paris and London. I...

Fashion : Apparel : Placemaking

Big Ideas

Brand Innovation Debrief: Nike

From data-informed design to augmented reality-powered customisation, Nike’s latest innovations hint at the future of athletic wear.

Fashion : Technology : Retail

Big Ideas

Biome Blending

Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.

Wellness : Identity : Optimisation

Big Ideas

Turning pollution into protein

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the nutritional value of food around the globe...

Food & Drink : Wellness : Superfoods

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.

Fashion : Tech : Digital

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...

Fashion : Digital : Technology

Markets

African Fashion Market

From inclusive supply chains to the rise of e-commerce, Africa’s fashion market offers exciting opportunities for international and local brands.

Fashion : Apparel : Retail

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