Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

Mental Health Market

With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.

Big Ideas

Why robots should have legal rights

Marie Caye, one half of Arvid&Marie, on how the rise of automation will shape the future workforce.

Automation : Workplace : Artificial Intelligence

Big Ideas

How boutique gyms are optimising the user experience

In the age of The Optimised Self, just focusing on fitness is not enough. Here is our pick of the five most innovative boutique studios concepts in...

Gyms : Health : Interiors

Big Ideas

Liyia Wu on the Chinese live-stream retail revolution

The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.

Retail : Digital : Media

Big Ideas

Brand Innovation Debrief: Airbnb

Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from community touris...

Travel : Hospitality : Architecture

Big Ideas

Global Wellness Summit 2017: Key findings

From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.

Wellness

Big Ideas

How technology is transforming national identity

The blockchain, space travel and offshore development are enabling those dissatisfied with the concept of fixed national identity to create new f...

Technology : Identity : Digital

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...

Retail : Digital : Technology

Big Ideas

How to design autonomous cars for the user

Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.

Scenario : Automotive : User-centred Design

Big Ideas

What programmable membranes mean for the future of apparel

Material surfaces that can change their texture could be the future of functional apparel.

Fashion : Sportswear : Product Design

Markets

The State of Luxury: China

Chinese luxury consumers are increasingly switching from overseas to domestic spending.

Luxury : Fashion : Wellness

Big Ideas

Big data is being used to study human psychology

Our personal Google searches – the biggest and most accurate dataset in history – are feeding a fascinating new method of studying the human mind.

Digital : Technology : Identity

Big Ideas

How Wonderbly is changing the reading experience for children

The co-founder of Wonderbly on capturing children’s imagination through personalisation and the brand’s evolution from print-only to digital.

Personalisation : Digital : Technology

Big Ideas

Samantha Moyo on why emotions should come first in business

The founder of Morning Gloryville on her online course that teaches an emotion-led approach to starting a business.

Wellness : Workplace : Work

Big Ideas

How technology is transforming the luxury car-buying process

Automotive brands are using technology to meet luxury consumers’ demands for higher levels of engagement, personalisation and convenience.

Luxury : Automotive : Technology

Big Ideas

Nicolas Le Moigne on the future of luxury design

The head of MAS in Design for Luxury and Craftsmanship at École Cantonale d’Art de Lausanne (ECAL) on why high-end brands should invest in augmente...

Luxury : Design : Technology

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.

Sport : Luxury : Travel

Big Ideas

What digital crossings mean for the future of pedestrian safety

Umbrellium’s responsive design adapts dynamically to consumer behaviour.

Digital : Place Making : Urbanism

Big Ideas

Next-generation Apps

Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...

Youth : Digital : Technology

Big Ideas

Synthetic Reproduction

The next revolution in treating infertility could eliminate the pressure to have children before a certain age and open the possibility for family ...

Family : Identity : Reproduction

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