Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival
The Bromeopathy Market
Gen Z in Indonesia
The Sexuwellness Men’s Market
Cortisol Control
How to future-proof the physical store

Big Ideas

How to future-proof the physical store

Natalie Berg, retail analyst and founder of NBK Retail, on why stores should be seen as assets rather than liabilities.
Retail : E-commerce : Phygital
Why retailers and marketers need to take VR seriously

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail : Technology : VR
How the retail landscape will change in 2019

Big Ideas

How the retail landscape will change in 2019

With The Future Laboratory hosting its Retail Futures Forum on 3 May, we preview some of the key themes to be unveiled.
Retail : Technology : E-commerce
James Dean on how brands can engage the eSports audience

Big Ideas

James Dean on how brands can engage the eSports audience

The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.
Entertainment : Gaming : Marketing
The State of Luxury: India

Markets

The State of Luxury: India

India’s luxury market is being buoyed by the growing spending power of the middle classes, women and the country’s numerous smaller cities.
Luxury : Retail : Fashion
Georgia’s post-Soviet future as a luxury travel destination

Big Ideas

Georgia’s post-Soviet future as a luxury travel destination

Serdar Kutucu, executive vice-president of brand and strategy at Design Hotels, highlights the luxury potential of the Eurasian country.
Luxury : Travel : Hospitality
Cognac Market

Markets

Cognac Market

Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.
Luxury : Drinks : Spirits
Tony Riddle embraces the wild side of wellness

Big Ideas

Tony Riddle embraces the wild side of wellness

The natural lifestyle coach discusses the rewilding movement and explains how we can flourish by living in sync with our natural biology.
Health : Wellness : Rewilding
Women’s Wealth Market: Part 1

Markets

Women’s Wealth Market: Part 1

Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...
Finance : Fintech : Philanthropy
The top products from Cosmoprof 2018

Big Ideas

The top products from Cosmoprof 2018

From highlighting the importance of scalpcare to minimising the 12-step South Korean beauty regime, these were the most intriguing beauty solutions...
Beauty : Cosmoprof 2018 : Male Beauty
Emerging Youth: Japan

Markets

Emerging Youth: Japan

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to grow up.
Youth : Culture : Wellness
Ramaa Mosley on why you should hire a teenage director

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...
Youth : Entertainment : Advertising
How manga and melancholy are defining China’s youth

Big Ideas

How manga and melancholy are defining China’s youth

Arnold Ma, the CEO of marketing agency Qumin, highlights youth subcultures, football fandom and the allure of hopelessness in China.
Youth : Digital : Culture
Alternative Education Market

Markets

Alternative Education Market

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...
Youth : Wellness : Learning
Brand Innovation Debrief: Google

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital : Gaming : Media
​The virtual, synthetic cocktails of the future

Big Ideas

​The virtual, synthetic cocktails of the future

Scientific innovation is challenging the manufacturing, consumption and very definition of alcohol.
Drinks : Alcohol : Far Futures
Branded Cities

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...
Placemaking : Architecture : Urbanism
Synthetic Leather Market

Markets

Synthetic Leather Market

Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.
Fashion : Apparel : Sustainability
Toby Triebel on how to build a human-centric investment platform

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.
Finance : FinTech : Branding
eSports Market: Part 1

Markets

eSports Market: Part 1

With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.
Digital : Sports : Gaming
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