Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Are we too selfish to be sustainable?

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology, on turning our moral values into sustainable purchasing behav...

Fashion : Sustainability : Retail

Big Ideas

Navigating the ethics of lab-grown materials

Designer Christina Haxholm discusses how synthetic biology can create a more sustainable fashion industry, and brands can help propel future uses.

Fashion : Biotechnology : Materials

Big Ideas

Future textiles will be made from seaweed and dissolving thread

The winners of H&M Foundation’s Global Change Award 2018 are pioneering circular processes in the fashion supply chain, using materials from a...

Fashion : Sustainability : Circular Economy

Markets

Fashion Recommerce

Fuelled by Generation Z spending power and the circular economy, the market for reselling fashion is on the rise.

Fashion : Resell : Luxury Brands

Big Ideas

How will AVs impact urban design?

Governments and brands need to anticipate how autonomous vehicles will transform the way we plan and use our cities.

Mobility : Automotive : Retail

Big Ideas

The material revolution at Milan's Salone 2018

From sound-emitting glass to food as an interface, Salone del Mobile 2018 showcased a host of new material innovations that could shape the future ...

Material : Biotechnology : Packaging

Big Ideas

Antonia Opiah addresses the politics of black hair

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.

Beauty : Marketing : Digital

Big Ideas

Why beauty brands need a holistic approach to diversity

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated inclusivity and how l...

Beauty : Inclusive Beauty : Venture Capital

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.

IAM : Digital Media : Marketing

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.

Beauty : Retail : Branding

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.

Gaming : Sports : Branding

Big Ideas

Why clean air needs to be on every brand’s agenda

Daan Roosegaarde, designer and founder of Studio Roosegaarde, on why clean air, energy and water should be in every brand’s mission statement.

Placemaking : Pollution : Future Cities

Big Ideas

How cities can beat over-tourism

In order to reverse tourism disparity and protect heritage sites, governments are taking back control.

Travel : Hospitality : Tourism

Big Ideas

Does Pepper the robot represent the dawn of hospitality bots?

Jonathan Boiria from Softbank Robotics discusses how its robot Pepper will infiltrate the West.

Hospitality : Travel : Technology

Markets

Polar Travel Market

A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...

Travel : Hospitality : Luxury

Big Ideas

Charlotte Webb on creating an equal internet

The head of content at Feminist Internet explains how the UAL Futures project has turned into a movement for a gender-equal internet.

Female Futures : Digital : Technology

Markets

Wellness Tourism

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.

Wellness : Travel : Hospitality

Big Ideas

Why the internet is a reflection of our humanity

Andrés Colmenares, co-founder of Internet Age Media, previews the forthcoming IAM Weekend 18.

Digital : Technology : Youth

Big Ideas

These male wellness influencers are going primal

From breathing techniques and immersion in nature to cold therapy, a new breed of influencers are revolutionising the way we understand our physiol...

Wellness : Health : Digital

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.

Health And Wellness : Nutrition : Emotional Wellbeing