Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Retailers are starting to offer in-home delivery

Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.

Retail : E-commerce : Delivery

Big Ideas

Brand Innovation Debrief: WeWork

A series of new initiatives by WeWork highlight how the sharing economy start-up is moving beyond co-working spaces and into the realms of educatio...

Health : Wellness : Placemaking

Big Ideas

Anne-Laure Le Cunff on making healthy eating engaging

The founder of artificially intelligent (AI) nutritionist Lysa and former member of Google’s digital health team on creating an engaging AI persona...

Health : Wellness : Artifical Intelligence

Markets

Tea Market

The tea market is faring well – but as consumers veer towards coffee, brands will have to reconsider traditional offerings.

Food : Drink : Tea

Big Ideas

I was promoted by Artificial Intelligence

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

Workplace : Recruitment : Digital

Markets

Young Eaters

The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...

Food : Generation Z : Baby Food

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...

Community : Identity : Culture

Big Ideas

Brandon Truaxe on why creating niche beauty products pays off

The founder of Deciem on the success of its science-based beauty brands NIOD, Hylamide and The Ordinary.

Beauty : Skincare : Transparency

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...

Beauty : Skincare : Branding

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.

Beauty : Digital : Social Media

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

Beauty : Youth : Branding

Big Ideas

Stuart Bale on creating a maker lab for mixologists

The bar consultant and founder of Crucible, a co-working space for bar staff, on why the alcohol industry needs to be more collaborative.

Drinks : Alcohol : Co-working

Big Ideas

How to boost our energy-gathering efforts

Our energy landscape is changing rapidly. The depletion of Earth’s natural resources is driving designers and scientists to re-appropriate existing...

Technology : Sustainability : Design

Markets

Emerging Youth Travel Market

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

Travel : Youth : Hospitality

Big Ideas

Tom Marchant on getting off the tourist trail

The co-founder of luxury travel agency Black Tomato on excessive tourism, competing with the internet and his brand’s move into wellness.

Travel : Hospitality : Luxury

Big Ideas

How Made is democratising high-street design

Ruth Wassermann, design director at Made, on how its Talent Lab will help to democratise mainstream furniture design.

Retail : Design : Interiors

Big Ideas

How extreme escapism has moved into hospitality

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.

Travel & Hospitality : Luxury : Experience

Markets

Saudi Arabia Travel Market

Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.

Travel : Hospitality : Luxury

Markets

Conscious Tourism Market

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.

Travel : Hospitality : Community

Big Ideas

Why brain optimisation should be a spa service

Devon White, behavioural design expert and co-founder of private members’ club Field, explains why neurotechnology is the next frontier in wellness.

Wellness : Brain : Optimisation

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