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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Hirotaka Tako on how home technology can enrich our everyday experiences
Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...
Design
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Product Design
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Interiors
Big Ideas
How AI inspectors could safeguard consumer expectations
Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...
Customer Experience
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Far Futures
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Scenario
Markets
Luxury Student Market
As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...
Luxury
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Retail
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Youth
Big Ideas
How upcycling is getting a luxurious makeover
Luxury brands are stepping into the circular economy with innovations that transform waste materials into covetable creations.
Luxury
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Retail
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Technology
Big Ideas
Why male strength is no longer about physique
Darren Barber, founder of Barber’s Gym and Boulder Club, discusses the changing attitudes to physical strength and masculinity.
Wellness
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Fitness
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New Masculinity
Markets
Emerging Youth: Nigeria
Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of their country.
Youth
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Fashion
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New Masculinity
Markets
Money Market: Generation Z
A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.
Finance
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Generation Z
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Youth
Big Ideas
Dafe Oboro on changing attitudes among Nigeria’s youth
Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions of masculin...
Youth
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New Masculinity
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Marketing
Big Ideas
Simon Isaacs on creating a digital world for Millennial dads
The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the world of digit...
Marketing
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Retail
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New Masculinity
Big Ideas
How targeted advertising can survive the GDPR
Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...
Advertising
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GDPR
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Privacy
Big Ideas
How Goodyear is heralding a sustainable future
Senior industrial designer Sébastien Fontaine and principal engineer Claude Boes from Goodyear’s Innovation Centre in Luxembourg discuss the import...
Automobile
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Wellness
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Sustainability
Big Ideas
This West African supergrain could be the next quinoa
Noah Levine, chief marketing officer at Yolélé Foods, a start-up building a supply chain for the African grain fonio, explains the potential appeal...
Food
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Cuisine
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Diets
Big Ideas
Jim Meehan on why moderation is good for the alcohol industry
The bartender and author discusses the disparity in drinking habits between different US generations, the moral responsibilities of the bartender a...
Drinks
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Hospitality
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Wellness
Big Ideas
Is your brand ready for the GDPR?
The General Data Protection Regulation comes into effect on 25 May, offering both challenges and opportunities for brands.
Data
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Digital
Markets
Fermented Drinks Market
The functional fermented drinks market is maturing fast, with innovators emphasising improved health benefits, free-from credentials and new occasi...
Drinks
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Hospitality
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Health And Wellness
Markets
Mature Men’s Beauty Market
Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...
Beauty
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Retail
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New Masculinity
Big Ideas
The young influencers redefining male identity
The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.
Youth
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Fashion
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New Masculinity
Big Ideas
The J-Beauty products to know about
Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.
Beauty
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Skincare
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Cosmetics
Big Ideas
Data is not as neutral as it seems
Sound artist and researcher of critical data analytics Wesley Goatley discusses the importance of democratising data to better serve those who are ...
Sustainability
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Data
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Placemaking
Markets
Women’s Wealth Market: Part 2
As women become more prominent wealth-holders, societal structures are evolving to better nurture and improve their finances.
FinTech
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Female Futures
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Finance
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