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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Markets
Millennial Family Travel Market
As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.
Travel
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Hospitality
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Family
Big Ideas
Dennis Grishin on how to make DNA-gathering more trustworthy
The co-founder of Nebula Genomics explains how blockchain and encryption can be used to create a fair exchange of genomic information between consu...
Health
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Health & Wellness
:
Wellness
Big Ideas
Jill Filipovic on why feminists should pursue happiness not just equality
The author of The H-Spot: The Feminist Pursuit of Happiness on why the current political system is not set up for women to succeed or to be happy.
Female Futures
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Wellbeing
:
Happiness
Big Ideas
Preston Lewis on encouraging exercise through gamification
The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in rea...
Health And Wellness
:
Health
:
Wellness
Big Ideas
Calum Jacobs on why football journalism needs to create a space for black writers
The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...
Media
:
Youth
:
Sports
Markets
Pricing Strategies: Part 2
Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail
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Fashion
:
Food
Markets
Pricing Strategies: Part 1
From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating ...
Retail
:
Wellness
:
Drink
Markets
Chinese Duty-free Retail Market
Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.
Retail
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Travel
:
Luxury
Big Ideas
The challenges of establishing autonomous retail in China
Joshua Xiang, executive vice-president of R&D at Suning Commerce Group, explains why automated stores are big in Asia.
Retail
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Artificial Intelligence
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Sport
Big Ideas
Brand Innovation Debrief: Gucci
From digitally driven campaigns to female-first initiatives, Gucci is shaking off the immovable traditionalism often associated with luxury brands.
Luxury
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Marketing
:
Fashion
Big Ideas
How Neutrogena is bringing dermatological technology into the home
Dr Michael Southall, research director at Johnson & Johnson, and Sebastian Garcia-Vinyard, group brand director at Neutrogena, discuss its latest t...
Skincare
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Beauty
:
Technology
Big Ideas
Educated Eating
Consumers increasingly want to know more about the products they buy, from their provenance to their impact on the planet.
Food
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Drink
:
Sustainability
Big Ideas
Leah McSweeney on the inherent sexism in the streetwear sector
The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
Youth
:
Apparel
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Fashion
Markets
Women’s Streetwear Market
While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise the growth po...
Youth
:
Fashion
:
Apparel
Big Ideas
How new media platforms are creating content that speaks to Generation Z
Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth
:
Media
:
Digital
Big Ideas
Mohammed Ashour on the need to scale cricket farming
The CEO of Aspire Food Group explains why robotics is key to making cricket protein an affordable alternative to meat.
Food
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Agriculture
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Protein
Big Ideas
How to create artificially intelligent personal assistants
Dennis Mortensen, CEO and founder of X.AI, explains the importance of designing AI agents with personality, why big business is so keen on integra...
Artificial Intelligence
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Workplace Futures
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Digital
Big Ideas
Fashion Week Men’s 2018: The Standout Collections
Fostering positive social change and collaborating with designers beyond the realms of fashion were just two of the standout approaches s...
Fashion
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Apparel
:
Digital
Big Ideas
Why fashion magazines need to change
Katy Lassen and Simone Konu, founders of London-based digital platform Also Journal, on challenging current beauty ideals and their ambition to be ...
Fashion
:
Apparel
:
Female Futures
Markets
Childrenswear Market
The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion
:
Youth
:
Digital
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