Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Gen Z’s Mall Revival
The Bromeopathy Market
Gen Z in Indonesia
Cortisol Control
Is neurocinema the future of entertainment?

Big Ideas

Is neurocinema the future of entertainment?

Director Richard Ramchurn, creator of The MOMENT, a film that changes based on audience attention levels, on the challenges and opportunities of mu...
Media : Interactive Entertainment : Far Futures
Video: How are male mindsets changing?

Big Ideas

Video: How are male mindsets changing?

Nine British men debate the changing face of masculinity in our insightful new film collaboration with director IGGYLDN.
New Masculinity : Identity : Gender
Bio-ink could radically change food labelling

Big Ideas

Bio-ink could radically change food labelling

Paul Yong and JJ Ismail, co-founders of Malaysian creative studio Aesthetid, discuss their project Honest Egg and how a preprogrammed ink has the p...
Food : Drink : Biotechnology
Football Innovation Debrief

Big Ideas

Football Innovation Debrief

As the World Cup approaches its climax, we look at the innovators defining football’s future, from stadium design to the wearables transforming tra...
Sports : Wellness : Entertainment
Self-tanning Market

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty : Retail : Branding
How Detroit is reconstructing its future

Big Ideas

How Detroit is reconstructing its future

Hailed as the Comeback City, recent initiatives are not only rebuilding Detroit’s commercial potential, but also ensuring that the wider community ...
Retail : Automotive : Digital
How private aviation is broadening its appeal

Big Ideas

How private aviation is broadening its appeal

No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
Travel : Luxury : Retail
Why hotels must do more for disabled guests

Big Ideas

Why hotels must do more for disabled guests

Bespoke Hotels Group co-founder and chairman Robin Sheppard on making hotels aesthetically creative and inclusive for disabled people.
Travel : Hospitality : Interiors
Children’s Travel Market

Markets

Children’s Travel Market

Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Travel : Hospitality : Luxury
Christina Agapakis on the beauty to be found in biotech design

Big Ideas

Christina Agapakis on the beauty to be found in biotech design

Ginkgo Bioworks’ creative director explains how bacteria can be genetically engineered to create sustainable products that hold an aesthetic as wel...
Fashion : Biotechnology : Product Design
Wearables of the future could be made of biosmart materials

Big Ideas

Wearables of the future could be made of biosmart materials

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab and how biodesign could be used to upg...
Puma : Wellbeing : Biodesign
Joao Reginatto on how blockchain will shape the global economy

Big Ideas

Joao Reginatto on how blockchain will shape the global economy

Joao Reginatto, European director of product and operations at cryptofinance company Circle, explains how blockchain and cryptotechnology will make...
Finance : Cryptocurrency : Blockchain
Is the future of corner shops socially conscious retail?

Big Ideas

Is the future of corner shops socially conscious retail?

Rachel Krupa, founder of The Goods Mart, on curating a new type of socially conscious convenience store that is driving positive change at a commun...
Convenience : Retail : Community
What’s next for fermented food and drink?

Big Ideas

What’s next for fermented food and drink?

With consumer interest in fermented food and drink growing exponentially, we identify five new product opportunities for those looking to enter th...
Food And Drink : Hospitality : Health And Wellness
How can supermarkets cut down on plastic waste?

Big Ideas

How can supermarkets cut down on plastic waste?

The strategies food and drink retailers can use to reduce their reliance on the material.
Retail : Food And Drink : Packaging
Inspiration per square foot

Big Ideas

Inspiration per square foot

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of creating inspirational spaces that ena...
Storefront Salvation : Retail
These brands are future-proofing dadvertising

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...
Dadvertising : Advertising : New Masculinity
The campaigns debunking male marketing myths

Big Ideas

The campaigns debunking male marketing myths

Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids polarising men i...
New Masculinity : Advertising : Fashion
Fernando Desouches breaks down the new macho

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding : Marketing : New Masculinity
Why it’s time for luxury fragrance to slow down

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...
Luxury : Beauty : Retail
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