Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Material Far Futures

From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be smarter, stron...

Big Ideas

The hair salons re-inventing what it means to be pampered

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where clients can s...

Beauty : Interiors : New Masculinity

Big Ideas

Future materials will assemble themselves

Skylar Tibbits, co-director and founder of MIT’s Self-Assembly Lab, explains how programmable materials can help combat climate change and provide ...

Material Far Futures : Robotics : Materials

Big Ideas

How voice interfaces are transforming hospitality

In-room AI assistants are allowing hoteliers to provide guests with a more personal experience, while boosting internal efficiency.

Hospitality : Travel : Artificial Intelligence

Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...

Travel : Hospitality : Beauty

Big Ideas

Designing a hotel for single parents

Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to reconsider what it...

Travel : Hospitality : Travel & Hospitality Futures

Markets

Hospitality Fitness Market

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experi...

Travel : Hospitality : Wellness

Markets

The State of Luxury: USA

The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America have chang...

Luxury : E-Commerce : Retail

Big Ideas

The studios making virtual retail a reality

As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the physical to the di...

Retail : VR : Digital Culture

Big Ideas

How fashion is giving female inmates a future

Fashion brand Carcel works with female prisoners to produce premium clothing. Founder Veronica D’Souza discusses how its support and training will ...

Fashion : Female Futures : Carcel

Big Ideas

Smart tech that helps you train like a pro

From smart sports apparel to AI fitness instructors, the next generation of smart tools is emerging to help non-professionals train more efficiently.

Health : Wellness : Technology

Big Ideas

Is this digital mind gym the future of wellbeing?

Poppy Jamie, founder of mental wellbeing app Happy Not Perfect, discusses how a combination of neuroscience and technology can boost happiness.

Mental Health : Mental Wellbeing : Apps

Markets

Chinese Fitness Market

Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness and fitness sectors are booming.

Wellness : Health : Fitness

Big Ideas

A modelling agency that champions people with disabilities

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...

Fashion : Retail : Inclusivity

Big Ideas

Why peer-to-peer lending is the future of interiors

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.

Hospitality : Retail : Furniture

Markets

Money Market: Millennials

While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.

FinTech : Millennials : Youth

Big Ideas

Could transhumanism be available on the NHS?

Steve Fuller, a sociologist and author of Humanity 2.0, discusses society’s aversion to taking biological risks, and says this must change to embra...

Far Futures : Technology : Health

Markets

The State of Luxury: UK

Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...

Luxury : Brexit : Tourism

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.

Luxury : Fashion : Retail

Big Ideas

The dangers of tech brands usurping government

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...

Technology : Retail : Mobility