Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Could transhumanism be available on the NHS?

Big Ideas

Could transhumanism be available on the NHS?

Steve Fuller, a sociologist and author of Humanity 2.0, discusses society’s aversion to taking biological risks, and says this must change to embra...
Far Futures : Technology : Health
The State of Luxury: UK

Markets

The State of Luxury: UK

Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...
Luxury : Brexit : Tourism
How The Restory is making luxury repairs an essential retail service

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.
Luxury : Fashion : Retail
The dangers of tech brands usurping government

Big Ideas

The dangers of tech brands usurping government

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...
Technology : Retail : Mobility
Future Trust Marks

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail : Artificial Intelligence : Food And Drink
The rise of young female health-preneurs

Big Ideas

The rise of young female health-preneurs

These young feminists are empowering the next generation of girls with practical tools that improve their physical, mental and sexual wellbeing.
Youth : Health : Wellness
Emerging Youth: South Korea

Markets

Emerging Youth: South Korea

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...
Youth : South Korea : Beauty
Why brands need to talk about female puberty

Big Ideas

Why brands need to talk about female puberty

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...
Youth : Wellness : Retail
With RFID tags, biohacking could become less invasive

Big Ideas

With RFID tags, biohacking could become less invasive

Tim Cannon, CEO of Livestock Labs, explains how brands can allay fears over biohacking technologies and deliver products with tangible health benef...
Health : Wellness : Far Futures
African cuisine is gaining popularity outside of the continent

Big Ideas

African cuisine is gaining popularity outside of the continent

From kitchen pantries to new restaurant formats, African entrepreneurs are bringing the flavours of their homeland to Western consumers.
Food : Flavours : Culinary Diplomacy
Why this Nordic brand is banking on ‘not chocolate’

Big Ideas

Why this Nordic brand is banking on ‘not chocolate’

Kaakao bars are sweetened with date powder instead of sugar and cannot be called chocolate. We spoke to founder Stephanie Seege about how she ...
Chocolate : Food Labelling : Product Innovation
The State of Craft Beer

Markets

The State of Craft Beer

With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...
Drinks : Alcohol : Retail
Renewable Energy Market

Markets

Renewable Energy Market

With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Have brain-computer interfaces come of age?

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.
Digital : Media : Gaming
Could these streaming platforms be the antidote to Netflix?

Big Ideas

Could these streaming platforms be the antidote to Netflix?

In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment platforms are app...
Media : Entertainment : Youth
UBS wants to cater for the new population of Asian female billionaires

Big Ideas

UBS wants to cater for the new population of Asian female billionaires

Marina Lui, head of China WM, UBS Global Wealth Management, explains why brands need to pay more attention to Asia’s female high-net-worth individu...
Banking : Female Futures : Finance
Why big banks must scale down to remain relevant

Big Ideas

Why big banks must scale down to remain relevant

Anne Boden, founder and CEO of Starling Bank, explains why traditional banks need to scale down and embrace open APIs to remain relevant.
Finance : FinTech : Starling
The brands driving a circular approach to fashion

Big Ideas

The brands driving a circular approach to fashion

With fashion industry waste set to reach 148m tons annually by 2030, brands are innovating with commercial programmes that drive a circular economy...
Fashion : Sustainability : Circular Economy
How data-driven fabric will power the fashion industry

Big Ideas

How data-driven fabric will power the fashion industry

Janett Liriano, CEO of Loomia, on the innovations that will transform the fashion sector into an intuitive and responsive industry.
Blockchain : Fashion : Data
Hasna Kourda on how AI will drive more mindful purchasing

Big Ideas

Hasna Kourda on how AI will drive more mindful purchasing

The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...
Fashion : Artificial Intelligence : Retail
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