Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...

Digital : Gaming : Media

Big Ideas

The virtual, synthetic cocktails of the future

Scientific innovation is challenging the manufacturing, consumption and very definition of alcohol.

Drinks : Alcohol : Far Futures

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Markets

Synthetic Leather Market

Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.

Fashion : Apparel : Sustainability

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.

Finance : FinTech : Branding

Markets

eSports Market: Part 1

With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.

Digital : Sports : Gaming

Big Ideas

Brand Innovation Debrief: Reebok

With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.

Apparel : Retail : Fashion

Big Ideas

Tamar Daniel on taking a holistic approach to womenswear

The founder and CEO of Tuxe discusses how brands can bypass gimmicks to empower women.

Fashion : Apparel : Female Futures

Big Ideas

Atolla Skin Lab on scaling personalisation in skincare products

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

Beauty : Technology : Customisation

Markets

Fragrance Market

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

Beauty : Luxury : Retail

Big Ideas

These beauty brands are changing the visual language of CBD oil

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

Beauty : CBD : Hemp

Big Ideas

IGGYLDN on capturing the complexity of black masculinity

In his work, the artist and film-maker examines uncertain definitions of masculinity.

Youth : Gender : Advertising

Big Ideas

Snøhetta on the opportunities for eco-hospitality in the Arctic

Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel and designing sustainably for extreme environments.

Hospitality : Travel : Luxury

Markets

Millennial Family Travel Market

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.

Travel : Hospitality : Family

Big Ideas

Dennis Grishin on how to make DNA-gathering more trustworthy

The co-founder of Nebula Genomics explains how blockchain and encryption can be used to create a fair exchange of genomic information between consu...

Health : Health & Wellness : Wellness

Big Ideas

Jill Filipovic on why feminists should pursue happiness not just equality

The author of The H-Spot: The Feminist Pursuit of Happiness on why the current political system is not set up for women to succeed or to be happy.

Female Futures : Wellbeing : Happiness

Big Ideas

Preston Lewis on encouraging exercise through gamification

The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in rea...

Health And Wellness : Health : Wellness

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...

Media : Youth : Sports

Markets

Pricing Strategies: Part 2

Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.

Retail : Fashion : Food

Markets

Pricing Strategies: Part 1

From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating ...

Retail : Wellness : Drink

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