Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Why peer-to-peer lending is the future of interiors

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.

Hospitality : Retail : Furniture

Markets

Money Market: Millennials

While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.

FinTech : Millennials : Youth

Big Ideas

Could transhumanism be available on the NHS?

Steve Fuller, a sociologist and author of Humanity 2.0, discusses society’s aversion to taking biological risks, and says this must change to embra...

Far Futures : Technology : Health

Markets

The State of Luxury: UK

Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...

Luxury : Brexit : Tourism

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.

Luxury : Fashion : Retail

Big Ideas

The dangers of tech brands usurping government

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...

Technology : Retail : Mobility

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.

Retail : Artificial Intelligence : Food And Drink

Big Ideas

The rise of young female health-preneurs

These young feminists are empowering the next generation of girls with practical tools that improve their physical, mental and sexual wellbeing.

Youth : Health : Wellness

Markets

Emerging Youth: South Korea

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...

Youth : South Korea : Beauty

Big Ideas

Why brands need to talk about female puberty

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...

Youth : Wellness : Retail

Big Ideas

With RFID tags, biohacking could become less invasive

Tim Cannon, CEO of Livestock Labs, explains how brands can allay fears over biohacking technologies and deliver products with tangible health benef...

Health : Wellness : Far Futures

Big Ideas

African cuisine is gaining popularity outside of the continent

From kitchen pantries to new restaurant formats, African entrepreneurs are bringing the flavours of their homeland to Western consumers.

Food : Flavours : Culinary Diplomacy

Big Ideas

Why this Nordic brand is banking on ‘not chocolate’

Kaakao bars are sweetened with date powder instead of sugar and cannot be called chocolate. We spoke to founder Stephanie Seege about how she ...

Chocolate : Food Labelling : Product Innovation

Markets

The State of Craft Beer

With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...

Drinks : Alcohol : Retail

Markets

Renewable Energy Market

With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.

Sustainability

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.

Digital : Media : Gaming

Big Ideas

Could these streaming platforms be the antidote to Netflix?

In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment platforms are app...

Media : Entertainment : Youth

Big Ideas

UBS wants to cater for the new population of Asian female billionaires

Marina Lui, head of China WM, UBS Global Wealth Management, explains why brands need to pay more attention to Asia’s female high-net-worth individu...

Banking : Female Futures : Finance

Big Ideas

Why big banks must scale down to remain relevant

Anne Boden, founder and CEO of Starling Bank, explains why traditional banks need to scale down and embrace open APIs to remain relevant.

Finance : FinTech : Starling

Big Ideas

The brands driving a circular approach to fashion

With fashion industry waste set to reach 148m tons annually by 2030, brands are innovating with commercial programmes that drive a circular economy...

Fashion : Sustainability : Circular Economy