Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
The Bromeopathy Market
Gen Z in Indonesia
The Sexuwellness Men’s Market
Alex Weller on Patagonia’s drive for innovation

Big Ideas

Alex Weller on Patagonia’s drive for innovation

With consumers actively seeking out purpose-driven brands, the brand’s marketing director for Europe says civic causes will remain integral to...
Patagonia : Civic Brands : Responsible
How AI is creating the future of fashion

Big Ideas

How AI is creating the future of fashion

Amber Jae Slooten, co-founder and creative director of The Fabricant, on how artificial intelligence can be used creatively within the design proce...
Fashion : Artificial Intelligence : The Fabricant
The tech being developed to address Bitcoin’s failings

Big Ideas

The tech being developed to address Bitcoin’s failings

As Bitcoin fails to live up to many of its promises, emerging technologies aim to address the cryptocurrency’s shortcomings and usher in a new era ...
Finance : FinTech
A gender-fluid make-up line inspired by and created for the LGBT+ community

Big Ideas

A gender-fluid make-up line inspired by and created for the LGBT+ community

Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line that expres...
Beauty : Gender Fluid : Neutral Culture
Material Far Futures

Big Ideas

Material Far Futures

From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be smarter, stron...
Material Futures : Sustainability : Far Futures
The hair salons re-inventing what it means to be pampered

Big Ideas

The hair salons re-inventing what it means to be pampered

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where clients can s...
Beauty : Interiors : New Masculinity
Future materials will assemble themselves

Big Ideas

Future materials will assemble themselves

Skylar Tibbits, co-director and founder of MIT’s Self-Assembly Lab, explains how programmable materials can help combat climate change and provide ...
Material Far Futures : Robotics : Materials
How voice interfaces are transforming hospitality

Big Ideas

How voice interfaces are transforming hospitality

In-room AI assistants are allowing hoteliers to provide guests with a more personal experience, while boosting internal efficiency.
Hospitality : Travel : Artificial Intelligence
Hotel Toiletries Upgraded

Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel : Hospitality : Beauty
Designing a hotel for single parents

Big Ideas

Designing a hotel for single parents

Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to reconsider what it...
Travel : Hospitality : Travel & Hospitality Futures
Hospitality Fitness Market

Markets

Hospitality Fitness Market

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experi...
Travel : Hospitality : Wellness
The State of Luxury: USA

Markets

The State of Luxury: USA

The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America have chang...
Luxury : E-Commerce : Retail
The studios making virtual retail a reality

Big Ideas

The studios making virtual retail a reality

As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the physical to the di...
Retail : VR : Digital Culture
How fashion is giving female inmates a future

Big Ideas

How fashion is giving female inmates a future

Fashion brand Carcel works with female prisoners to produce premium clothing. Founder Veronica D’Souza discusses how its support and training will ...
Fashion : Female Futures : Carcel
Smart tech that helps you train like a pro

Big Ideas

Smart tech that helps you train like a pro

From smart sports apparel to AI fitness instructors, the next generation of smart tools is emerging to help non-professionals train more efficiently.
Health : Wellness : Technology
Is this digital mind gym the future of wellbeing?

Big Ideas

Is this digital mind gym the future of wellbeing?

Poppy Jamie, founder of mental wellbeing app Happy Not Perfect, discusses how a combination of neuroscience and technology can boost happiness.
Mental Health : Mental Wellbeing : Apps
Chinese Fitness Market

Markets

Chinese Fitness Market

Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness and fitness sectors are booming.
Wellness : Health : Fitness
A modelling agency that champions people with disabilities

Big Ideas

A modelling agency that champions people with disabilities

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...
Fashion : Retail : Inclusivity
Why peer-to-peer lending is the future of interiors

Big Ideas

Why peer-to-peer lending is the future of interiors

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.
Hospitality : Retail : Furniture
Money Market: Millennials

Markets

Money Market: Millennials

While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.
FinTech : Millennials : Youth
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