Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Mature Men’s Beauty Market

Markets

Mature Men’s Beauty Market

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...
Beauty : Retail : New Masculinity
The young influencers redefining male identity

Big Ideas

The young influencers redefining male identity

The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.
Youth : Fashion : New Masculinity
The J-Beauty products to know about

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.
Beauty : Skincare : Cosmetics
Data is not as neutral as it seems

Big Ideas

Data is not as neutral as it seems

Sound artist and researcher of critical data analytics Wesley Goatley discusses the importance of democratising data to better serve those who are ...
Sustainability : Data : Placemaking
Women’s Wealth Market: Part 2

Markets

Women’s Wealth Market: Part 2

As women become more prominent wealth-holders, societal structures are evolving to better nurture and improve their finances.
FinTech : Female Futures : Finance
Are we too selfish to be sustainable?

Big Ideas

Are we too selfish to be sustainable?

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology, on turning our moral values into sustainable purchasing behav...
Fashion : Sustainability : Retail
Navigating the ethics of lab-grown materials

Big Ideas

Navigating the ethics of lab-grown materials

Designer Christina Haxholm discusses how synthetic biology can create a more sustainable fashion industry, and brands can help propel future uses.
Fashion : Biotechnology : Materials
Future textiles will be made from seaweed and dissolving thread

Big Ideas

Future textiles will be made from seaweed and dissolving thread

The winners of H&M Foundation’s Global Change Award 2018 are pioneering circular processes in the fashion supply chain, using materials from a...
Fashion : Sustainability : Circular Economy
Fashion Recommerce

Markets

Fashion Recommerce

Fuelled by Generation Z spending power and the circular economy, the market for reselling fashion is on the rise.
Fashion : Resell : Luxury Brands
How will AVs impact urban design?

Big Ideas

How will AVs impact urban design?

Governments and brands need to anticipate how autonomous vehicles will transform the way we plan and use our cities.
Mobility : Automotive : Retail
The material revolution at Milan's Salone 2018

Big Ideas

The material revolution at Milan's Salone 2018

From sound-emitting glass to food as an interface, Salone del Mobile 2018 showcased a host of new material innovations that could shape the future ...
Material : Biotechnology : Packaging
Antonia Opiah addresses the politics of black hair

Big Ideas

Antonia Opiah addresses the politics of black hair

The founder of Un-ruly discusses the launch of an at-home hairstyling service and how it reflects the inequalities of the beauty industry.
Beauty : Marketing : Digital
Why beauty brands need a holistic approach to diversity

Big Ideas

Why beauty brands need a holistic approach to diversity

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated inclusivity and how l...
Beauty : Inclusive Beauty : Venture Capital
Artist LaTurbo Avedon exists solely on the internet

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.
IAM : Digital Media : Marketing
Japanese Beauty

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.
Beauty : Retail : Branding
eSports Market: Part 2

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.
Gaming : Sports : Branding
Why clean air needs to be on every brand’s agenda

Big Ideas

Why clean air needs to be on every brand’s agenda

Daan Roosegaarde, designer and founder of Studio Roosegaarde, on why clean air, energy and water should be in every brand’s mission statement.
Placemaking : Pollution : Future Cities
How cities can beat over-tourism

Big Ideas

How cities can beat over-tourism

In order to reverse tourism disparity and protect heritage sites, governments are taking back control.
Travel : Hospitality : Tourism
Does Pepper the robot represent the dawn of hospitality bots?

Big Ideas

Does Pepper the robot represent the dawn of hospitality bots?

Jonathan Boiria from Softbank Robotics discusses how its robot Pepper will infiltrate the West.
Hospitality : Travel : Technology
Polar Travel Market

Markets

Polar Travel Market

A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative hospitality br...
Travel : Hospitality : Luxury
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