Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Dr Anjan Chatterjee on humankind’s evolving perception of beauty

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to have profou...

Wellness : Beauty : Global Wellness Summit

Markets

Money Market: Generation X

With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...

FinTech : Money : Gen X

Big Ideas

For the Hendrick’s master distiller, the gin craze is here to stay

With a new distillery and production increasing, Lesley Gracie, master distiller at Hendrick’s, and Ally Martin, its global brand ambassador, outli...

Drinks : Alcohol : Gin

Markets

Singapore Wellness Market

With a significant expat community, Singapore is becoming a new hub of health and wellness as its residents seek to emulate healthy living practice...

Wellness : Health : Sport

Big Ideas

Tania Boler on how technology is transforming women’s personal care

The co-founder and CEO of Elvie, a women’s health technology company, on why careful design and playful marketing are crucial to drive engagement a...

Health : Wellness : Tech

Big Ideas

Rob Anders on digital art’s global opportunity

The co-founder and CEO of digital art platform Niio on making digital works more accessible, and why retail spaces are ripe for an art-driven revamp.

Technology : Media : Retail

Big Ideas

Virtual sonic worlds are the next branded experiences

The Spatial Sound Institute is a research centre created by technology platform and artistic collective 4DSOUND. John Connell, researcher in reside...

Media : Digital : Retail

Big Ideas

How malls can survive into the future

The malls of the future will cater for specific audiences, appeal to a wide spectrum of ages and join the dots between e-commerce and physical shop...

Retail : Placemaking : Mall

Big Ideas

How mobility is transforming last-mile delivery

Autonomous driving technology promises to have a transformative impact on how we receive our purchases.

Retail : Delivery : Automotive

Big Ideas

The product designers rethinking plastics

At London Design Festival 2018, designers put the spotlight on plastics, moving away from the recycled narrative about audience education, and reth...

Design : Plastic : Sustainability

Big Ideas

Next-generation auction houses

As attitudes to luxury and acquisition change, auction houses are diversifying both to retain relevance and to attract a new breed of young, moneye...

Luxury : Art : Fashion

Big Ideas

John Pawson on the future of luxury hotel design

The British architect on his recent project The Jaffa hotel, and why clarity and simplicity will shape the future of luxury hospitality.

Architecture : Hotels : Luxury Hotels

Big Ideas

Jimmy Macdonald on praising plastic at London Design Fair

Plastic is being demonised for its environmental impact, but the founder of London Design Fair says it’s time to change both attitudes and approach...

Plastic : London Design Fair : Material Futures

Big Ideas

A social app for increasing urban wellness

Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.

Health & Wellness : Technology : Biosay

Big Ideas

James Grundy explains how lower-alcohol beer can take on the big beer industry

The co-founder of Small Beer Brew Co explains the appeal of small beer and why sustainability is a key tenet of the London-based brewery.

Drinks : Beer : Low ABV

Markets

Indulgence Market: Restaurant Desserts

Changing consumer palates and a marked decline in the number of pastry chefs are forcing restaurants to rethink dessert, both in terms of ingredien...

Food : Sugar : Dessert

Big Ideas

Social capitalism and digital colonialism at Me Convention 2018

Speakers at this year’s Me Convention in Stockholm ruminated on our relationship with technology, Silicon Valley’s negative effects and why social ...

Female Futures : Sustainability : Biotechnology

Markets

Emerging Money Market: Sub-Saharan Africa

The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...

FinTech : Finance : Africa

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...

Workplace : Virtual Reality : Far Futures

Big Ideas

The digital platforms transforming our wardrobes

From wardrobe-management apps that recommend daily outfits to at-home cleaning systems that remove pollution and bacteria, these new platforms are ...

Fashion : Apps : Wardrobe Management