Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Big Ideas

Kind Heaven is an immersive theme park for adults

Cary Granat, CEO of Immersive Artistry, says virtual reality, cryptocurrency and immersive experiences are set to transform leisure and entertainme...

Markets

High-end Pets Market

While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.

Luxury : Retail : Future Family

Big Ideas

Life House is a Silicon Valley-backed luxury hotel

Co-founder and CEO Rami Zeidan on how this nascent technology-driven hotel chain will unite guests and locals to create a community around luxury s...

Luxury : Travel : Technology

Markets

The State of Luxury: Poland

As the country recovers from the global economic crisis, Poland’s emerging middle class are using luxury goods and services to signify their new-fo...

Luxury : Retail : Hospitality

Big Ideas

How these influencers are changing the narrative on ageing

With 68% of consumers aged over 65 believing that advertisements typecast people in their age bracket, these are the Flat Age influencers defying s...

Fashion : Beauty : Wellness

Markets

Emerging Youth: South Africa

Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African spirituality.

Youth : Leisure : Workplace

Big Ideas

Solar-powered rooftop gardens could be the next-generation community farms

Solar designer Marjan van Aubel imagines how in the cities of the future, we will harvest electricity and food from a local, artificially intellige...

Food : Future Cities : Supply Chain

Big Ideas

Four key themes from Web Summit 2018

At this year's Web Summit, loneliness emerged as the next frontier in health and wellness, while technology companies showed how they are working t...

Technology : Health & Wellness : Retail

Big Ideas

The post-subculture movement of South Africa’s teens

Jamal Nxedlana, creative director of Johannesburg-based youth intelligence agency Bubblegum Club, on the importance of dance for the nation’s youth...

Youth : Culture : New Masculinity

Big Ideas

Neil Grimmer on how to make personalised nutrition accessible

The founder of Habit believes brands must not cut costs at the scientific testing stage, but instead should drive down prices through economies of ...

Food : Health : Nutrition

Big Ideas

How Amos Rex is driving the future of art museums

Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the city’s newest landmark. Its curator Itha O'Neill explains how, through tech...

Architecture : Leisure : Technology

Big Ideas

How blockchain and virtual fashion could transform clothes ownership

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

Far Futures : Fashion : Augmented Reality

Big Ideas

The top products from Indie Beauty Expo 2018

From cyclical-based beauty to brands celebrating their ethical credentials, these independent beauty brands on display at London's first Indie Beau...

Beauty : Indie Beauty Expo : Microbiotic Beauty

Big Ideas

Speculating on the future at Dutch Design Week 2018

At this year’s show, designers positioned AI as a self-reflective tool, made technology more intuitive and devised alternative food supply chains.

Dutch Design Week : Media : AI

Big Ideas

The digital studio driving fashion’s open-source future

Jimmy Herdberg, co-founder of Swedish fashion studio Atacac, on how digitising the design and manufacturing process can foster more meaningful rela...

Fashion : Retail : Technology

Big Ideas

Georgina Johnson on the fashion industry’s mental health problem

The designer and founder of The Laundry discusses the industry’s damaging culture of overwork and why fashion education needs to be refo...

Fashion : Retail : Wellness

Big Ideas

Kris De Decker on web design’s energy-efficient future

The founder of Low-tech Magazine on creating a solar-powered website that looks to the past for sustainable, future-facing solutions.

Media : Design : Technology

Big Ideas

Unauthorized creates fashion for tween boys and their dads

Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retai...

Youth : Fashion : Retail

Big Ideas

Suzi Grant on driving a movement for positive ageing

The author, blogger and nutritionist discusses the tribal mentality of the over-50s and why brands should abandon the term ‘anti-ageing’.

Beauty : Fashion : Wellness

Big Ideas

Dr Anjan Chatterjee on humankind’s evolving perception of beauty

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to have profou...

Wellness : Beauty : Global Wellness Summit