Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Inspiration per square foot
The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of creating inspirational spaces that ena...
Storefront Salvation
:
Retail
Big Ideas
These brands are future-proofing dadvertising
With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...
Dadvertising
:
Advertising
:
New Masculinity
Big Ideas
The campaigns debunking male marketing myths
Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids polarising men i...
New Masculinity
:
Advertising
:
Fashion
Big Ideas
Fernando Desouches breaks down the new macho
Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding
:
Marketing
:
New Masculinity
Big Ideas
Why it’s time for luxury fragrance to slow down
Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...
Luxury
:
Beauty
:
Retail
Big Ideas
Hirotaka Tako on how home technology can enrich our everyday experiences
Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...
Design
:
Product Design
:
Interiors
Big Ideas
How AI inspectors could safeguard consumer expectations
Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...
Customer Experience
:
Far Futures
:
Scenario
Markets
Luxury Student Market
As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...
Luxury
:
Retail
:
Youth
Big Ideas
How upcycling is getting a luxurious makeover
Luxury brands are stepping into the circular economy with innovations that transform waste materials into covetable creations.
Luxury
:
Retail
:
Technology
Big Ideas
Why male strength is no longer about physique
Darren Barber, founder of Barber’s Gym and Boulder Club, discusses the changing attitudes to physical strength and masculinity.
Wellness
:
Fitness
:
New Masculinity
Markets
Emerging Youth: Nigeria
Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of their country.
Youth
:
Fashion
:
New Masculinity
Markets
Money Market: Generation Z
A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.
Finance
:
Generation Z
:
Youth
Big Ideas
Dafe Oboro on changing attitudes among Nigeria’s youth
Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions of masculin...
Youth
:
New Masculinity
:
Marketing
Big Ideas
Simon Isaacs on creating a digital world for Millennial dads
The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the world of digit...
Marketing
:
Retail
:
New Masculinity
Big Ideas
How targeted advertising can survive the GDPR
Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...
Advertising
:
GDPR
:
Privacy
Big Ideas
How Goodyear is heralding a sustainable future
Senior industrial designer Sébastien Fontaine and principal engineer Claude Boes from Goodyear’s Innovation Centre in Luxembourg discuss the import...
Automobile
:
Wellness
:
Sustainability
Big Ideas
This West African supergrain could be the next quinoa
Noah Levine, chief marketing officer at Yolélé Foods, a start-up building a supply chain for the African grain fonio, explains the potential appeal...
Food
:
Cuisine
:
Diets
Big Ideas
Jim Meehan on why moderation is good for the alcohol industry
The bartender and author discusses the disparity in drinking habits between different US generations, the moral responsibilities of the bartender a...
Drinks
:
Hospitality
:
Wellness
Big Ideas
Is your brand ready for the GDPR?
The General Data Protection Regulation comes into effect on 25 May, offering both challenges and opportunities for brands.
Data
:
Digital
Markets
Fermented Drinks Market
The functional fermented drinks market is maturing fast, with innovators emphasising improved health benefits, free-from credentials and new occasi...
Drinks
:
Hospitality
:
Health And Wellness
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN