Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns
Gen Z’s Mall Revival
The Bromeopathy Market
Gen Z in Indonesia
The Sexuwellness Men’s Market
Are head office staff the new retail influencers?

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.
Retail : Fashion : Social Media
The State of Luxury: Russia

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury : Fashion : Retail
Four key themes from CES 2019

Big Ideas

Four key themes from CES 2019

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of AI, embedding transparency into technolo...
CES 2019 : Technology : Artificial Intelligence
LGBT+ Travel Market

Markets

LGBT+ Travel Market

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...
Travel : Hospitality : LGBT
Emerging Youth: Ukraine

Markets

Emerging Youth: Ukraine

Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.
Youth : Fashion : Ukraine
Four ways Generation Z are transforming Instagram

Big Ideas

Four ways Generation Z are transforming Instagram

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.
Youth : Social Media : Instagram
The ingredients to watch in 2019

Big Ideas

The ingredients to watch in 2019

From sustainable sources of protein to up-and-coming nootropics, we highlight five ingredients that are well placed for new product opportunities.
Food : Drink : Hospitality
Modest Wear Market 2019

Markets

Modest Wear Market 2019

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion : Sport : Leisure
Flat Age Women Market

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media : Beauty : Baby Boomers
Four key themes from TechCrunch Disrupt 2018

Big Ideas

Four key themes from TechCrunch Disrupt 2018

TechCrunch Disrupt 2018 highlighted the role that technology has to play in recognising the value of emigrant populations, up-skilling the workforc...
Technology : Culture : Design
How technology is transforming workplace wellbeing

Big Ideas

How technology is transforming workplace wellbeing

Parneet Pal, chief science officer at Wisdom Labs, says preventative medicine must begin in the workplace – with leadership driving fundamental cha...
Workplace : Health And Wellness : Technology
The brands redefining sex care as a beauty category

Big Ideas

The brands redefining sex care as a beauty category

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty industry is t...
Beauty : Health & Wellness : Packaging
Subconscious Shoppers

Communities

Subconscious Shoppers

Three technology-driven US consumers invite us into their homes to explain how their relationship with AI-driven devices is evolving.
Retail : Voice-assistant : Subconscious Shoppers
What’s driving our obsession with CBD?

Big Ideas

What’s driving our obsession with CBD?

Melisse Gelula, co-founder of Well + Good, explains why CBD is causing a stir and reveals its most popular use cases.
Wellness : Beauty : Food
Why it’s time to bring men into the fertility conversation

Big Ideas

Why it’s time to bring men into the fertility conversation

Lea von Bidder, co-founder and CEO of Ava Science, on creating a more open discussion about fertility and how attitudes to pregnancy are changing.
Pregnancy : Pregnant : Women's Health
How AR will transform fake news into digi-tainment

Big Ideas

How AR will transform fake news into digi-tainment

Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret and experience the news in her Unreal Plots p...
Augmented Reality : Media : Dutch Design Week
How Coal Drops Yard captures a sense of place

Big Ideas

How Coal Drops Yard captures a sense of place

Chris Chapman, head of art at Droga5 London, on creating the visual identity for Coal Drops Yard, a new retail concept in London’s King’s Cross tha...
Retail : Placemaking : Branding
Why community will shape the future of wellness

Big Ideas

Why community will shape the future of wellness

Katherine Johnston, senior research fellow at Global Wellness Summit, explains why wellness needs to move beyond personal goals to collective gains.
Wellness : Architecture : Interiors
Shoppable Social

Markets

Shoppable Social

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.
Retail : Socia Media : Digital
How the world’s largest online shopping mall is shaping our lives

Big Ideas

How the world’s largest online shopping mall is shaping our lives

At Dutch Design Week 2018, designers from Design Academy Eindhoven hosted Geo-Design, an exhibition that examined the growth of Chinese retail mono...
Retail : E-commerce : Dutch Design Week
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