Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Is this digital mind gym the future of wellbeing?

Big Ideas

Is this digital mind gym the future of wellbeing?

Poppy Jamie, founder of mental wellbeing app Happy Not Perfect, discusses how a combination of neuroscience and technology can boost happiness.
Mental Health : Mental Wellbeing : Apps
Chinese Fitness Market

Markets

Chinese Fitness Market

Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness and fitness sectors are booming.
Wellness : Health : Fitness
A modelling agency that champions people with disabilities

Big Ideas

A modelling agency that champions people with disabilities

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...
Fashion : Retail : Inclusivity
Why peer-to-peer lending is the future of interiors

Big Ideas

Why peer-to-peer lending is the future of interiors

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.
Hospitality : Retail : Furniture
Money Market: Millennials

Markets

Money Market: Millennials

While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.
FinTech : Millennials : Youth
Could transhumanism be available on the NHS?

Big Ideas

Could transhumanism be available on the NHS?

Steve Fuller, a sociologist and author of Humanity 2.0, discusses society’s aversion to taking biological risks, and says this must change to embra...
Far Futures : Technology : Health
The State of Luxury: UK

Markets

The State of Luxury: UK

Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...
Luxury : Brexit : Tourism
How The Restory is making luxury repairs an essential retail service

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.
Luxury : Fashion : Retail
The dangers of tech brands usurping government

Big Ideas

The dangers of tech brands usurping government

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...
Technology : Retail : Mobility
Future Trust Marks

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail : Artificial Intelligence : Food And Drink
The rise of young female health-preneurs

Big Ideas

The rise of young female health-preneurs

These young feminists are empowering the next generation of girls with practical tools that improve their physical, mental and sexual wellbeing.
Youth : Health : Wellness
Emerging Youth: South Korea

Markets

Emerging Youth: South Korea

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...
Youth : South Korea : Beauty
Why brands need to talk about female puberty

Big Ideas

Why brands need to talk about female puberty

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...
Youth : Wellness : Retail
With RFID tags, biohacking could become less invasive

Big Ideas

With RFID tags, biohacking could become less invasive

Tim Cannon, CEO of Livestock Labs, explains how brands can allay fears over biohacking technologies and deliver products with tangible health benef...
Health : Wellness : Far Futures
African cuisine is gaining popularity outside of the continent

Big Ideas

African cuisine is gaining popularity outside of the continent

From kitchen pantries to new restaurant formats, African entrepreneurs are bringing the flavours of their homeland to Western consumers.
Food : Flavours : Culinary Diplomacy
Why this Nordic brand is banking on ‘not chocolate’

Big Ideas

Why this Nordic brand is banking on ‘not chocolate’

Kaakao bars are sweetened with date powder instead of sugar and cannot be called chocolate. We spoke to founder Stephanie Seege about how she ...
Chocolate : Food Labelling : Product Innovation
The State of Craft Beer

Markets

The State of Craft Beer

With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...
Drinks : Alcohol : Retail
Renewable Energy Market

Markets

Renewable Energy Market

With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Have brain-computer interfaces come of age?

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.
Digital : Media : Gaming
Could these streaming platforms be the antidote to Netflix?

Big Ideas

Could these streaming platforms be the antidote to Netflix?

In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment platforms are app...
Media : Entertainment : Youth
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