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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Is this digital mind gym the future of wellbeing?
Poppy Jamie, founder of mental wellbeing app Happy Not Perfect, discusses how a combination of neuroscience and technology can boost happiness.
Mental Health
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Mental Wellbeing
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Apps
Markets
Chinese Fitness Market
Fuelled by a growing interest in healthy living among China’s middle classes, the country’s health, wellness and fitness sectors are booming.
Wellness
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Health
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Fitness
Big Ideas
A modelling agency that champions people with disabilities
Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...
Fashion
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Retail
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Inclusivity
Big Ideas
Why peer-to-peer lending is the future of interiors
Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.
Hospitality
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Retail
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Furniture
Markets
Money Market: Millennials
While Millennials are anxious to ensure their future financial stability, fear of missing out (FOMO) continues to be a factor in overspending.
FinTech
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Millennials
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Youth
Big Ideas
Could transhumanism be available on the NHS?
Steve Fuller, a sociologist and author of Humanity 2.0, discusses society’s aversion to taking biological risks, and says this must change to embra...
Far Futures
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Technology
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Health
Markets
The State of Luxury: UK
Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...
Luxury
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Brexit
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Tourism
Big Ideas
How The Restory is making luxury repairs an essential retail service
Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.
Luxury
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Fashion
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Retail
Big Ideas
The dangers of tech brands usurping government
Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...
Technology
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Retail
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Mobility
Big Ideas
Future Trust Marks
From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail
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Artificial Intelligence
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Food And Drink
Big Ideas
The rise of young female health-preneurs
These young feminists are empowering the next generation of girls with practical tools that improve their physical, mental and sexual wellbeing.
Youth
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Health
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Wellness
Markets
Emerging Youth: South Korea
In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...
Youth
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South Korea
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Beauty
Big Ideas
Why brands need to talk about female puberty
Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...
Youth
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Wellness
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Retail
Big Ideas
With RFID tags, biohacking could become less invasive
Tim Cannon, CEO of Livestock Labs, explains how brands can allay fears over biohacking technologies and deliver products with tangible health benef...
Health
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Wellness
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Far Futures
Big Ideas
African cuisine is gaining popularity outside of the continent
From kitchen pantries to new restaurant formats, African entrepreneurs are bringing the flavours of their homeland to Western consumers.
Food
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Flavours
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Culinary Diplomacy
Big Ideas
Why this Nordic brand is banking on ‘not chocolate’
Kaakao bars are sweetened with date powder instead of sugar and cannot be called chocolate. We spoke to founder Stephanie Seege about how she ...
Chocolate
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Food Labelling
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Product Innovation
Markets
The State of Craft Beer
With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...
Drinks
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Alcohol
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Retail
Markets
Renewable Energy Market
With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Big Ideas
Have brain-computer interfaces come of age?
Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.
Digital
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Media
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Gaming
Big Ideas
Could these streaming platforms be the antidote to Netflix?
In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment platforms are app...
Media
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Entertainment
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Youth
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