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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Socially distant dating
An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...
Dating
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Online Dating
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Dating App
Communities
Digital Architects
A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail
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Communities
Big Ideas
Four ways travel brands can become pandemic-proof
With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...
Travel
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Hospitality
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Covid-19
Big Ideas
Flat age fitness
Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.
Fitness
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Senior
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Covid-19
Big Ideas
Rebranding recruitment for Generation Z
Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.
Youth
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Media
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Workplace
Big Ideas
The digital future of Fashion Weeks
The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.
Fashion
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Luxury
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Retail
Big Ideas
Webinar: Covid-19 Future Planning
A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....
Society
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Covid-19
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Retail
Big Ideas
Covid-19 Contingency Planning
Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.
Covid-19
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Society
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Health
Big Ideas
Healthy kids campaigns
A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.
Food
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Healthy Eating Design
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Children
Big Ideas
IAM Weekend 2020 Show Report
This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.
Sustainability
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Media
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Technology
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
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Media
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Digital
Markets
The State of Luxury: Vietnam
With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.
Luxury
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Travel
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Retail
Markets
Food Waste Innovation
From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food
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Retail
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Sustainability
Big Ideas
The rise of anti-social networks
No likes, no followers, no glossy digital persona – discover the nascent networks challenging major social platforms with curated, close-knit commu...
Technology
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Social Media
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Media
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
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Fashion
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Wellbeing
Markets
Emerging Youth: Indonesia
Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth
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Media
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Education
Markets
Romance Travel Reignited
Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel
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Hospitality
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Society
Markets
Psychedelic Wellness Market
Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness
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Travel
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Medicine
Markets
Consumer Surveillance Market
Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...
Retail
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Data
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Surveillance
Big Ideas
Food brands get a taste for fashion
From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...
Food
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Drinks
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Fashion
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