Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Craft Coffee Market

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink : Coffee : Hospitality
Sustainable Footwear Market

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion : Footwear : Sustainability
Meet the fashion designers exploring Brave New Worlds

Big Ideas

Meet the fashion designers exploring Brave New Worlds

These award-winning international talents aim to change the landscape of fashion through designs that explore politics, sustainability, identity an...
Fashion : Youth : Sustainability
Hair Removal Market

Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.
Beauty : Wellness : Design
Key luxury themes from Walpole Summit 2019

Big Ideas

Key luxury themes from Walpole Summit 2019

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes ...
Luxury : Retail : Youth
African E-commerce Market

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce : Africa : Retail
Are head office staff the new retail influencers?

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.
Retail : Fashion : Social Media
The State of Luxury: Russia

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury : Fashion : Retail
Four key themes from CES 2019

Big Ideas

Four key themes from CES 2019

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of AI, embedding transparency into technolo...
CES 2019 : Technology : Artificial Intelligence
LGBT+ Travel Market

Markets

LGBT+ Travel Market

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...
Travel : Hospitality : LGBT
Emerging Youth: Ukraine

Markets

Emerging Youth: Ukraine

Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.
Youth : Fashion : Ukraine
Four ways Generation Z are transforming Instagram

Big Ideas

Four ways Generation Z are transforming Instagram

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.
Youth : Social Media : Instagram
The ingredients to watch in 2019

Big Ideas

The ingredients to watch in 2019

From sustainable sources of protein to up-and-coming nootropics, we highlight five ingredients that are well placed for new product opportunities.
Food : Drink : Hospitality
Modest Wear Market 2019

Markets

Modest Wear Market 2019

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion : Sport : Leisure
Flat Age Women Market

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media : Beauty : Baby Boomers
Four key themes from TechCrunch Disrupt 2018

Big Ideas

Four key themes from TechCrunch Disrupt 2018

TechCrunch Disrupt 2018 highlighted the role that technology has to play in recognising the value of emigrant populations, up-skilling the workforc...
Technology : Culture : Design
How technology is transforming workplace wellbeing

Big Ideas

How technology is transforming workplace wellbeing

Parneet Pal, chief science officer at Wisdom Labs, says preventative medicine must begin in the workplace – with leadership driving fundamental cha...
Workplace : Health And Wellness : Technology
The brands redefining sex care as a beauty category

Big Ideas

The brands redefining sex care as a beauty category

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty industry is t...
Beauty : Health & Wellness : Packaging
Subconscious Shoppers

Communities

Subconscious Shoppers

Three technology-driven US consumers invite us into their homes to explain how their relationship with AI-driven devices is evolving.
Retail : Voice-assistant : Subconscious Shoppers
What’s driving our obsession with CBD?

Big Ideas

What’s driving our obsession with CBD?

Melisse Gelula, co-founder of Well + Good, explains why CBD is causing a stir and reveals its most popular use cases.
Wellness : Beauty : Food
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