Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Why it’s time to bring men into the fertility conversation

Lea von Bidder, co-founder and CEO of Ava Science, on creating a more open discussion about fertility and how attitudes to pregnancy are changing.

Pregnancy : Pregnant : Women's Health

Big Ideas

How AR will transform fake news into digi-tainment

Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret and experience the news in her Unreal Plots p...

Augmented Reality : Media : Dutch Design Week

Big Ideas

How Coal Drops Yard captures a sense of place

Chris Chapman, head of art at Droga5 London, on creating the visual identity for Coal Drops Yard, a new retail concept in London’s King’s Cross tha...

Retail : Placemaking : Branding

Big Ideas

Why community will shape the future of wellness

Katherine Johnston, senior research fellow at Global Wellness Summit, explains why wellness needs to move beyond personal goals to collective gains.

Wellness : Architecture : Interiors

Markets

Shoppable Social

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.

Retail : Socia Media : Digital

Big Ideas

How the world’s largest online shopping mall is shaping our lives

At Dutch Design Week 2018, designers from Design Academy Eindhoven hosted Geo-Design, an exhibition that examined the growth of Chinese retail mono...

Retail : E-commerce : Dutch Design Week

Big Ideas

Kind Heaven is an immersive theme park for adults

Cary Granat, CEO of Immersive Artistry, says virtual reality, cryptocurrency and immersive experiences are set to transform leisure and entertainme...

Leisure : Travel : VR

Markets

High-end Pets Market

While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.

Luxury : Retail : Future Family

Big Ideas

Life House is a Silicon Valley-backed luxury hotel

Co-founder and CEO Rami Zeidan on how this nascent technology-driven hotel chain will unite guests and locals to create a community around luxury s...

Luxury : Travel : Technology

Markets

The State of Luxury: Poland

As the country recovers from the global economic crisis, Poland’s emerging middle class are using luxury goods and services to signify their new-fo...

Luxury : Retail : Hospitality

Big Ideas

How these influencers are changing the narrative on ageing

With 68% of consumers aged over 65 believing that advertisements typecast people in their age bracket, these are the Flat Age influencers defying s...

Fashion : Beauty : Wellness

Markets

Emerging Youth: South Africa

Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African spirituality.

Youth : Leisure : Workplace

Big Ideas

Solar-powered rooftop gardens could be the next-generation community farms

Solar designer Marjan van Aubel imagines how in the cities of the future, we will harvest electricity and food from a local, artificially intellige...

Food : Future Cities : Supply Chain

Big Ideas

Four key themes from Web Summit 2018

At this year's Web Summit, loneliness emerged as the next frontier in health and wellness, while technology companies showed how they are working t...

Technology : Health & Wellness : Retail

Big Ideas

The post-subculture movement of South Africa’s teens

Jamal Nxedlana, creative director of Johannesburg-based youth intelligence agency Bubblegum Club, on the importance of dance for the nation’s youth...

Youth : Culture : New Masculinity

Big Ideas

Neil Grimmer on how to make personalised nutrition accessible

The founder of Habit believes brands must not cut costs at the scientific testing stage, but instead should drive down prices through economies of ...

Food : Health : Nutrition

Big Ideas

How Amos Rex is driving the future of art museums

Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the city’s newest landmark. Its curator Itha O'Neill explains how, through tech...

Architecture : Leisure : Technology

Big Ideas

How blockchain and virtual fashion could transform clothes ownership

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

Far Futures : Fashion : Augmented Reality

Big Ideas

The top products from Indie Beauty Expo 2018

From cyclical-based beauty to brands celebrating their ethical credentials, these independent beauty brands on display at London's first Indie Beau...

Beauty : Indie Beauty Expo : Microbiotic Beauty

Big Ideas

Speculating on the future at Dutch Design Week 2018

At this year’s show, designers positioned AI as a self-reflective tool, made technology more intuitive and devised alternative food supply chains.

Dutch Design Week : Media : AI

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