Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Five emerging travel destinations in 2020

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique sensorial experiences.

Travel : Tourism : Hospitality

Communities

Kindred Diners

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...

Food : Drink : Social

Big Ideas

Focused fitness classes

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.

Wellness : Fitness : Conscious Deceleration

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...

Travel : Tourism : Hospitality

Big Ideas

Five key themes from Web Summit 2019

Web Summit shifted its focus to people and the planet, and the ways in which technology can be a force for good at a time when citizens are warier ...

Technology : Web Summit : Web Summit 2019

Markets

The Future of Flight Wellness

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...

Wellness : Flights : Air Travel

Big Ideas

Diets for an evolving planet

The Eatelier founder Katinka Versendaal on creating speculative gastronomy to translate complex research into sensorial food experiences.

Culinary Technology : Food & Drink : Climate Change

Big Ideas

AI-driven mobility

As a precursor to fully autonomous vehicles, design studios are experimenting with integrating artificial intelligence into smaller, more agile f...

Technology : Mobility : Urbanisation

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.

Media : Technology : Kids

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.

Alcohol : Spirits : Drinks

Big Ideas

Imperceptible realities at Dutch Design Week 2019

Meet the designers unravelling the hidden side of our technological systems, questioning territory ownership and daring to lay bare the amount of j...

Dutch Design Week : Media : Technology

Big Ideas

Circular store design

Consumers’ increasing interest in sustainable living is reflected in new retail destinations, where materials, design details and energy use ...

Retail : Sustainability : Design

Big Ideas

Generation Z are driving an arts revolution

Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.

Media : Youth : Entertainment

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.

Retail : Inclusivity : Implicit Inclusivity

Big Ideas

By-product beauty

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.

Beauty : Ingredient : Circular Economy

Big Ideas

Bio-bottles

As consumers become more knowledgeable about their waste, bottled drinks brands are responding with a series of material innovations.

Packaging : Sustainability : Material Futures

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...

Supplements : Wellness : Health

Markets

Staycation Market

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.

Travel : Hospitality : Sustainability

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...

Media : Technology : Dislocated World

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.

Food & Drink : Wine : Natural

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