Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

The frictionless future of grocery retail

In the wake of Amazon Go, grocery retailers are exploring how in-store technology can streamline the purchasing process.

Retail : Supermarkets : Technology

Markets

Money Market: Baby Boomers

Turning their backs on the term ‘elderly’, Baby Boomers are working until later in life than previous generations and re-inventing retirement on th...

FinTech : Global : Baby Boomers

Big Ideas

Brand Innovation Debrief: KLM

With the launch of its in-house innovation hub, KLM is taking a leading role in shaping the future of sustainable, connected travel.

Travel : Sustainability : Tourism

Markets

Vegan Home Market

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.

Retail : Sustainability : Vegan

Big Ideas

New beauty origins

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...

Beauty : Health And Wellness : Ingredients

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Big Ideas

How emotion is shaping Asia’s dining spaces

A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.

China : Food : Restaurants

Big Ideas

The post-influencers redefining social media

A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a more realistic online aesthetic.

Youth : Social Media : Female Futures

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.

Retail : Sustainability : Homeware

Big Ideas

How co-living is confronting urban challenges

New co-living developments are tackling loneliness, sustainability and cultural issues in a bid to alleviate the pressures of modern living.

Co-living : Society : Future Home

Markets

Suncare Market

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...

Health : Wellness : Beauty

Markets

Re-usable Packaging Market

Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMC...

Retail : Packaging : Sustainability

Markets

The State of Luxury: Denmark

With a confident, affluent domestic market and a sharp rise in tourism, Denmark’s luxury sector is burgeoning, led by fledgling fashion labels and ...

Luxury : Fashion : Hospitality

Big Ideas

Summer Fancy Food Show 2019

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...

Fancy Food Show 2019 : Food & Drink : Food

Markets

The State of Luxury: France

The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...

Luxury : Fashion : Retail

Big Ideas

Premium play spaces

Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding exp...

Youth : Luxury : Leisure

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...

Far Futures : Health : Wellness

Big Ideas

Four key take-outs from Money 20/20

This year’s financial conference examined opportunities in banking beyond the Western world and how brand purpose is taking precedence over innovat...

FinTech : Open Banking : Payments

Markets

Emerging Youth: France

Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role models and ...

Youth : Digital : Technology

Markets

Chocolate Market

Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...

Food : Sustainability : Supply Chains

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