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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Emerging Youth: Indonesia
Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth
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Media
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Education
Markets
Romance Travel Reignited
Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel
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Hospitality
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Society
Markets
Psychedelic Wellness Market
Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness
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Travel
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Medicine
Markets
Consumer Surveillance Market
Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...
Retail
:
Data
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Surveillance
Big Ideas
Food brands get a taste for fashion
From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...
Food
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Drinks
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Fashion
Big Ideas
The emerging youth zines causing media anarchy
Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...
Youth
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Media
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Generation Z
Big Ideas
Experiential luxury malls
Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...
Luxury
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Retail
:
Architecture
Markets
Death Positivity Market
Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...
Wellness
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Society
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Security
Big Ideas
The spaces making zero-waste dining luxurious
Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of sustainable hos...
Food
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Waste
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Sustainability
Markets
The State of Luxury: South Korea
From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury
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Retail
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Fashion
Markets
Data Commerce Market
People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.
Technology
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Data
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Finance
Big Ideas
SMS is changing the face of customer service
Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.
Retail
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Customer Service
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Technology
Markets
Healthy Snacking Market
Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.
Food
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Retail
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Convenience
Big Ideas
Interactive listening
Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind the music.
Media
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Technology
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Music
Markets
Baby Boomer Travel Market
Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel
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Baby Boomers
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Hospitality
Markets
Generation Z Stores
A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail
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Generation Z
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Shopping
Big Ideas
Democratising skills through 5G
Professor Mischa Dohler of King’s College London explains how AI-powered kinetics and the Internet of Skills will enable frictionless remote collab...
Technology
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5G
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Media
Big Ideas
Neo-food photography
Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.
Food
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Design
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Photography
Markets
Middle Man Beauty Market
As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity
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Beauty
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Skincare
Big Ideas
Exploring future scenarios powered by 5G
As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail, healthcare an...
Technology
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5G
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Far Futures
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