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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Asian Virtual Kitchens Market
Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food
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Drink
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Covid-19
Markets
Pandemic-proof Properties
Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...
Future Home
:
Architecture
:
Covid-19
Markets
Urban Wellness Market
Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness
:
Smog Life
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Covid-19
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
:
Advertising
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The Flat Age Society
Big Ideas
Virtual sanctuaries
From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...
Virtual Reality
:
Luxury Beauty
:
Beauty
Big Ideas
Socially distant dating
An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...
Dating
:
Online Dating
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Dating App
Communities
Digital Architects
A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail
:
Communities
Big Ideas
Four ways travel brands can become pandemic-proof
With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...
Travel
:
Hospitality
:
Covid-19
Big Ideas
Flat age fitness
Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.
Fitness
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Senior
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Covid-19
Big Ideas
Rebranding recruitment for Generation Z
Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.
Youth
:
Media
:
Workplace
Big Ideas
The digital future of Fashion Weeks
The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.
Fashion
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Luxury
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Retail
Big Ideas
Webinar: Covid-19 Future Planning
A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....
Society
:
Covid-19
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Retail
Big Ideas
Covid-19 Contingency Planning
Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.
Covid-19
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Society
:
Health
Big Ideas
Healthy kids campaigns
A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.
Food
:
Healthy Eating Design
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Children
Big Ideas
IAM Weekend 2020 Show Report
This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.
Sustainability
:
Media
:
Technology
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
:
Media
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Digital
Markets
The State of Luxury: Vietnam
With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.
Luxury
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Travel
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Retail
Markets
Food Waste Innovation
From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food
:
Retail
:
Sustainability
Big Ideas
The rise of anti-social networks
No likes, no followers, no glossy digital persona – discover the nascent networks challenging major social platforms with curated, close-knit commu...
Technology
:
Social Media
:
Media
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
:
Fashion
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Wellbeing
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