Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Oxford Street unveils rebranded identity

Branding : London Fahion Week : British Retail

Big Ideas

Americans drink less beer, but more wine and liquor

Wine : Beer : Alcohol

Big Ideas

US safety authority calls for V2V technology

Safety : US Auto Industry : Future Car

Big Ideas

Mobile app is a gold mine for Kansas football team

Mobile App : Action Replay : Football App

Big Ideas

MakeUp in Paris- Review

As regular shoppers went about their spending business in the Carrousel du Louvre mall in June, deep within its inner sanctum 90 exhibitors and the...

Cosmetics : Carrousel Du Louvre : Beauty Show

Big Ideas

Shanghai store marks Lane Crawford's return to China

Shanghai store marks Lane Crawford’s return to China

Concept Store : Personal Stylist : Mutlichannel

Big Ideas

Over-45s take largest share of UK cinema audiences

Film : UK Cinema Statistics : Picturehouse

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Experiential : Sound Design : 3D Printer

Big Ideas

Twitter makes reporting abuse easier after rape threats

Twitter : Bank Of England : Online Petition

Big Ideas

Jay-Z and Samsung fall victim to Anarconomy Decade

Piracy : Album Launch : Hip Hop

Big Ideas

PepsiCo dips into the US hummus market

Fast Food : Food Marketing : Dipping Food

Big Ideas

Starbucks adds Bleisure power with Duracell

Bleisure : Powermat : Silicon Valley

Big Ideas

Campaign asks Nike to make men's trainers for women

Campaign asks Nike to make men’s trainers for women

Trainers : Faction : Feminist

Big Ideas

Hotel restaurant embraces modern health concept

Anti-ageing : Low Calorie : Art Food

Big Ideas

Ralph Lauren to fund Paris art school restoration

Renovation : Philanthropic Brands : Historic Buildings

Big Ideas

Shiseido Ibuki line targets Millennials

Cosmetics : Beauty Campaign : Eye Cream

Big Ideas

Coca-Cola unveils new 'green' Coke in Argentina

Coca-Cola unveils new ‘green’ Coke in Argentina

Sustainable : Drink Bottles : Environmentally Friendly Packaging

Big Ideas

Chanel's new microsite is for women's eyes only

Private Members Club : Cruise Collection : Women Only

Markets

The Luxury Matrix Stage Two: Discernment and Worth

What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...

Louis Vuitton : Harrods : Calvin Klein

Big Ideas

Millennial women optimistic on equality with men

Business : Gender Equality : FleishmanHillard

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