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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Hotel restaurant embraces modern health concept
Hotel restaurant embraces modern health concept
Anti-ageing
:
Low Calorie
:
Art Food
Big Ideas
Ralph Lauren to fund Paris art school restoration
Ralph Lauren to fund Paris art school restoration
Renovation
:
Philanthropic Brands
:
Historic Buildings
Big Ideas
Shiseido Ibuki line targets Millennials
Shiseido Ibuki line targets Millennials
Cosmetics
:
Beauty Campaign
:
Eye Cream
Big Ideas
Coca-Cola unveils new 'green' Coke in Argentina
Coca-Cola unveils new ‘green’ Coke in Argentina
Sustainable
:
Drink Bottles
:
Environmentally Friendly Packaging
Big Ideas
Chanel's new microsite is for women's eyes only
Chanel's new microsite is for women's eyes only
Private Members Club
:
Cruise Collection
:
Women Only
Markets
The Luxury Matrix Stage Two: Discernment and Worth
What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...
Louis Vuitton
:
Harrods
:
Calvin Klein
Big Ideas
Millennial women optimistic on equality with men
Millennial women optimistic on equality with men
Business
:
Gender Equality
:
FleishmanHillard
Big Ideas
New haptic interface is just blowing in the wind
New haptic interface is just blowing in the wind
Gaming
:
Game Consoles
:
Gesture Interface
Big Ideas
UK drinks consumers cherish experience
UK drinks consumers cherish experience
Recession
:
UK Drinks Market
:
Off Trade
Big Ideas
New UK hotels emphasise location over luxury
New UK hotels emphasise location over luxury
Travel App
:
Budget Hotel
:
Connected Hotels
Big Ideas
Graduate prospects improve as UK unemployment falls
Graduate prospects improve as UK unemployment falls
Recession
:
Jobseekers Allowance
:
Virgin Mobile
Big Ideas
Stayful makes you an offer that you can't refuse
Stayful makes you an offer that you can’t refuse
Boutique Hotels
:
Stayful
:
Online Bidding
Big Ideas
Gender-specific ads outdated, say UK consumers
Gender-specific ads outdated, say UK consumers
Humour
:
Chocolate Adverts
:
Car Commercials
Big Ideas
Single-father households increase ninefold in US
Single-father households increase ninefold in US
Education
:
Single Fathers
:
Single Parents
Big Ideas
New Designers: Ones to Watch
LS:N Global profiles the up and coming designers not to be missed from this year’s New Designers show in London. New talent caught our eye from uni...
Furniture
:
Disposable Material
:
EPS
Markets
The luxury matrix stage one: Acquisition and value
The landscape of luxury, and what is considered luxury, is constantly changing. At different times, different rates and to different degrees, it sh...
Louis Vuitton
:
Luxury Service
:
Auction Houses
Big Ideas
Summer Fancy Food Show 2013
From 30 June to 2 July, the Summer Fancy Food Show in New York brought together specialist food vendors from around the world for a tasting and net...
Nutrients
:
Ice Lollies
:
Greek Yoghurt
Big Ideas
Shanghai lab unveils paperweight Tyvek trainers
Shanghai lab unveils paperweight Tyvek trainers
Trainers
:
Laboratory
:
Crowdsourcing
Big Ideas
Brazil motors on as demand for luxury cars rises
Brazil motors on as demand for luxury cars rises
BMW
:
US Cars
:
Brazil Auto Market
Big Ideas
Almost one-third of Britons would pay to fly child-free
Almost one-third of Britons would pay to fly child-free
Travel
:
Cabin Crew
:
Premium Travel
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