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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
DIY scouts for Generation I, Silicon Valley-style
DIY scouts for Generation I, Silicon Valley-style
Children
:
Circuits
:
Silicon Valley
Big Ideas
Morrisons moves to multi-channel retail model
Morrisons moves to multi-channel retail model
Tesco
:
Outlets
:
Multichannel
Big Ideas
Booze and meat-free bar concept comes to London
Booze and meat-free bar concept comes to London
Food Waste
:
Mocktails
:
Health Bar
Big Ideas
Foursquare and Nokia team up to cater for NEAs
Foursquare and Nokia team up to cater for NEAs
Nokia
:
Asha
:
Check-in Culture
Big Ideas
The Netherlands speeds ahead on fast car-charging
The Netherlands speeds ahead on fast car-charging
Electric Cars
:
ABB
:
Electric Vehicles
Big Ideas
Fear of missing out on the rise in the US
Fear of missing out on the rise in the US
Selfridges
:
Addiction
:
US Internet Users
Big Ideas
Sainsbury's to launch own-brand cosmetics range
Sainsbury's to launch own-brand cosmetics range
Cosmetics
:
Discount Beauty
:
Own Brand Cosmetics
Big Ideas
New Designers 2013
This year’s New Designers exhibition by emerging graduate design talent in Islington, London, presented a rich variety of work, including designs t...
Raw Materials
:
Luxury Materials
:
Flexible Interior
Big Ideas
Facebook is losing its appeal among young people
Facebook is losing its appeal among young people
Google
:
Education Database
:
Google Plus
Markets
VIP retail spaces
Brands are elevating their VIP suites to more engaging, exclusive and experience-driven concepts in a bid to entice customers into physical retail ...
Bespoke
:
Personal Shopper
:
Private Order Service
Big Ideas
Coffee set to become the next luxury category
Coffee set to become the next luxury category
Prada
:
Gourmet Coffee
:
Vogue Cafe
Markets
Indian luxurians
Cultural imperatives and social expectations play a greater part in shaping the lifestyles and aspirations of Indian luxurians than those of their ...
Champagne
:
Oberoi
:
Bombay
Big Ideas
Fashion app appeals to Japan's mobile generation
Fashion app appeals to Japan's mobile generation
Social Shopping
:
Zozotown
:
Scommerce
Big Ideas
Century 21 rebranded as lo-hi retail destination
Century 21 rebranded as lo-hi retail destination
Pop Up
:
Shopping Party
:
VIP Retail
Big Ideas
Tesco offers in-store fitness with Xercise4Less
Tesco offers in-store fitness with Xercise4Less
Recession
:
Budget Fitness
:
Zumba
Big Ideas
Bright outlook for 'losers' as Chinese luxury sales fall
Bright outlook for ‘losers’ as Chinese luxury sales fall
Television
:
Anti Fashion
:
Chinese Government
Big Ideas
UnGrounded tackles global issues at 30,000 feet
UnGrounded tackles global issues at 30,000 feet
Community
:
Ungrounded
:
Hackathon
Big Ideas
Public sector could benefit from big data analysis
Public sector could benefit from big data analysis
Algorithms
:
Oxford Internet Institute
:
Human Behaviour
Big Ideas
Nordstrom markets items with Pinterest tags in-store
Nordstrom markets items with Pinterest tags in-store
Social Media
:
Physical Digital Retail
:
In Store Social Media
Big Ideas
Hollywood blockbuster remains a winning formula
Hollywood blockbuster remains a winning formula
Hollywood
:
Empire
:
DVD Sales
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