Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

SXSW 2025: Reclamation Versus Resistance

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Gen Z in Indonesia

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

The Sexuwellness Men’s Market

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

New haptic interface is just blowing in the wind

Big Ideas

New haptic interface is just blowing in the wind

New haptic interface is just blowing in the wind

Gaming : Game Consoles : Gesture Interface

UK drinks consumers cherish experience

Big Ideas

UK drinks consumers cherish experience

UK drinks consumers cherish experience

Recession : UK Drinks Market : Off Trade

New UK hotels emphasise location over luxury

Big Ideas

New UK hotels emphasise location over luxury

New UK hotels emphasise location over luxury

Travel App : Budget Hotel : Connected Hotels

Graduate prospects improve as UK unemployment falls

Big Ideas

Graduate prospects improve as UK unemployment falls

Graduate prospects improve as UK unemployment falls

Recession : Jobseekers Allowance : Virgin Mobile

Stayful makes you an offer that you can't refuse

Big Ideas

Stayful makes you an offer that you can't refuse

Stayful makes you an offer that you can’t refuse

Boutique Hotels : Stayful : Online Bidding

Gender-specific ads outdated, say UK consumers

Big Ideas

Gender-specific ads outdated, say UK consumers

Gender-specific ads outdated, say UK consumers

Humour : Chocolate Adverts : Car Commercials

Single-father households increase ninefold in US

Big Ideas

Single-father households increase ninefold in US

Single-father households increase ninefold in US

Education : Single Fathers : Single Parents

New Designers: Ones to Watch

Big Ideas

New Designers: Ones to Watch

LS:N Global profiles the up and coming designers not to be missed from this year’s New Designers show in London. New talent caught our eye from uni...

Furniture : Disposable Material : EPS

The luxury matrix stage one: Acquisition and value

Markets

The luxury matrix stage one: Acquisition and value

The landscape of luxury, and what is considered luxury, is constantly changing. At different times, different rates and to different degrees, it sh...

Louis Vuitton : Luxury Service : Auction Houses

Summer Fancy Food Show 2013

Big Ideas

Summer Fancy Food Show 2013

From 30 June to 2 July, the Summer Fancy Food Show in New York brought together specialist food vendors from around the world for a tasting and net...

Nutrients : Ice Lollies : Greek Yoghurt

Shanghai lab unveils paperweight Tyvek trainers

Big Ideas

Shanghai lab unveils paperweight Tyvek trainers

Shanghai lab unveils paperweight Tyvek trainers

Trainers : Laboratory : Crowdsourcing

Brazil motors on as demand for luxury cars rises

Big Ideas

Brazil motors on as demand for luxury cars rises

Brazil motors on as demand for luxury cars rises

BMW : US Cars : Brazil Auto Market

Almost one-third of Britons would pay to fly child-free

Big Ideas

Almost one-third of Britons would pay to fly child-free

Almost one-third of Britons would pay to fly child-free

Travel : Cabin Crew : Premium Travel

DIY scouts for Generation I, Silicon Valley-style

Big Ideas

DIY scouts for Generation I, Silicon Valley-style

DIY scouts for Generation I, Silicon Valley-style

Children : Circuits : Silicon Valley

Morrisons moves to multi-channel retail model

Big Ideas

Morrisons moves to multi-channel retail model

Morrisons moves to multi-channel retail model

Tesco : Outlets : Multichannel

Booze and meat-free bar concept comes to London

Big Ideas

Booze and meat-free bar concept comes to London

Booze and meat-free bar concept comes to London

Food Waste : Mocktails : Health Bar

Foursquare and Nokia team up to cater for NEAs

Big Ideas

Foursquare and Nokia team up to cater for NEAs

Foursquare and Nokia team up to cater for NEAs

Nokia : Asha : Check-in Culture

The Netherlands speeds ahead on fast car-charging

Big Ideas

The Netherlands speeds ahead on fast car-charging

The Netherlands speeds ahead on fast car-charging

Electric Cars : ABB : Electric Vehicles

Fear of missing out on the rise in the US

Big Ideas

Fear of missing out on the rise in the US

Fear of missing out on the rise in the US

Selfridges : Addiction : US Internet Users

Big Ideas

Sainsbury's to launch own-brand cosmetics range

Sainsbury's to launch own-brand cosmetics range

Cosmetics : Discount Beauty : Own Brand Cosmetics

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