Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival
SXSW 2025: Reclamation Versus Resistance
Gen Z in Indonesia
The Sexuwellness Men’s Market
Cortisol Control
Green tea drink launched for consumers on the go

Big Ideas

Green tea drink launched for consumers on the go

Green tea drink launched for consumers on the go
Tea : Premixed : Read To Drink
Americans want to live longer, but not too long

Big Ideas

Americans want to live longer, but not too long

Americans want to live longer, but not too long
Parents : Median Age : Medical Procedures
Fertility app with insurance is well conceived

Big Ideas

Fertility app with insurance is well conceived

Fertility app with insurance is well conceived
Finance : Fertility : Ovulation
Stanley's Pharmacy

Big Ideas

Stanley's Pharmacy

New York – A pharmacy for people, not products.
Medicine : Chemists : Drug Store
The Luxury Matrix Stage Five: Intellectual and Poetic

Markets

The Luxury Matrix Stage Five: Intellectual and Poetic

What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
Interactive : Experiencial : Stargazing
Toiletries in clean break with men's shaving sector

Big Ideas

Toiletries in clean break with men's shaving sector

Toiletries in clean break with men’s shaving sector
YouTube : Male Beauty Consumers : Mens Toiletries
Boots campaign drops celebrity for real women

Big Ideas

Boots campaign drops celebrity for real women

Boots campaign drops celebrity for real women
Cosmetics : Real Women : Ta Dah
Chanel unveils timely restorative skincare range

Big Ideas

Chanel unveils timely restorative skincare range

Chanel unveils timely restorative skincare range
Luxury Beauty : Restorative : Night Cream
Women granted less flexitime than men in US

Big Ideas

Women granted less flexitime than men in US

Women granted less flexitime than men in US
Parents : Female Workers : Gender Politics
App offers users a snap connection with brands

Big Ideas

App offers users a snap connection with brands

App offers users a snap connection with brands
Iphone : Photo Sharing : Tagging
Beauty brands stop using exfoliating plastic beads

Big Ideas

Beauty brands stop using exfoliating plastic beads

Beauty brands stop using exfoliating plastic beads
Environmentally Friendly : Exfoliating : Eco Beauty
Estée Lauder targets buoyant sub-Saharan Africa

Big Ideas

Estée Lauder targets buoyant sub-Saharan Africa

Estée Lauder targets buoyant sub-Saharan Africa
Middle East : Africa Beauty Market : Sub Saharan Africa
Campaign aims to make DNA testing mainstream

Big Ideas

Campaign aims to make DNA testing mainstream

Campaign aims to make DNA testing mainstream
Genetics : Adversiting : Personal Information
Childless women lead the way in Womenomics era

Big Ideas

Childless women lead the way in Womenomics era

Childless women lead the way in Womenomics era
Children : Parenting : ONS
Secret.li app makes Facebook photos self-destruct

Big Ideas

Secret.li app makes Facebook photos self-destruct

Secret.li app makes Facebook photos self-destruct
Apps : Messaging Service : Messenger
The Luxury Matrix Stage Four: Responsible and Aware

Markets

The Luxury Matrix Stage Four: Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Transparency : Ethical Luxury : Luxury Car
Y-3 celebrates 10 years with new London store

Big Ideas

Y-3 celebrates 10 years with new London store

Y-3 celebrates 10 years with new London store
Trainers : Historic Architecture : Listed Buildings
Women's Tour of Britain to be launched in 2014

Big Ideas

Women's Tour of Britain to be launched in 2014

Women’s Tour of Britain to be launched in 2014
Tourism : Feminists : Feminism
Young people say marriage is less important

Big Ideas

Young people say marriage is less important

Young people say marriage is less important
Children : Gallup : Parenting
App enables US commuters to complain to Congress

Big Ideas

App enables US commuters to complain to Congress

App enables US commuters to complain to Congress
Cars : Traffic App : Complaints
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