Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Childless women lead the way in Womenomics era

Children : Parenting : ONS

Big Ideas

Secret.li app makes Facebook photos self-destruct

Apps : Messaging Service : Messenger

Markets

The Luxury Matrix Stage Four: Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...

Transparency : Ethical Luxury : Luxury Car

Big Ideas

Y-3 celebrates 10 years with new London store

Trainers : Historic Architecture : Listed Buildings

Big Ideas

Women's Tour of Britain to be launched in 2014

Women’s Tour of Britain to be launched in 2014

Tourism : Feminists : Feminism

Big Ideas

Young people say marriage is less important

Children : Gallup : Parenting

Big Ideas

App enables US commuters to complain to Congress

Cars : Traffic App : Complaints

Big Ideas

Oxford Street unveils rebranded identity

Branding : London Fahion Week : British Retail

Big Ideas

Americans drink less beer, but more wine and liquor

Wine : Beer : Alcohol

Big Ideas

US safety authority calls for V2V technology

Safety : US Auto Industry : Future Car

Big Ideas

Mobile app is a gold mine for Kansas football team

Mobile App : Action Replay : Football App

Big Ideas

MakeUp in Paris- Review

As regular shoppers went about their spending business in the Carrousel du Louvre mall in June, deep within its inner sanctum 90 exhibitors and the...

Cosmetics : Carrousel Du Louvre : Beauty Show

Big Ideas

Shanghai store marks Lane Crawford's return to China

Shanghai store marks Lane Crawford’s return to China

Concept Store : Personal Stylist : Mutlichannel

Big Ideas

Over-45s take largest share of UK cinema audiences

Film : UK Cinema Statistics : Picturehouse

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Experiential : Sound Design : 3D Printer

Big Ideas

Twitter makes reporting abuse easier after rape threats

Twitter : Bank Of England : Online Petition

Big Ideas

Jay-Z and Samsung fall victim to Anarconomy Decade

Piracy : Album Launch : Hip Hop

Big Ideas

PepsiCo dips into the US hummus market

Fast Food : Food Marketing : Dipping Food

Big Ideas

Starbucks adds Bleisure power with Duracell

Bleisure : Powermat : Silicon Valley

Big Ideas

Campaign asks Nike to make men's trainers for women

Campaign asks Nike to make men’s trainers for women

Trainers : Faction : Feminist

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