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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Markets
Men's Beer Market
The increasing popularity of craft beer is proof that a mature beer sector need not be a flat market. But the rise of craft beer – defined as exper...
Heritage
:
Local Flavour
:
Fosters
Big Ideas
Lyst universal cart makes shopping seamless
Lyst universal cart makes shopping seamless
Bespoke
:
Shopping Cart
:
Personalised Retail
Big Ideas
Four Seasons offers travel tips with Pin.Pack.Go
Social Network
:
Social Media
:
Pinterest
Big Ideas
Honda campaigns to save drive-in cinemas in US
Honda campaigns to save drive-in cinemas in US
Cars
:
Project Drive In
:
Drive In Cinema
Big Ideas
Reebok steps into Nike trainers campaign
Reebok steps into Nike trainers campaign
Trainers
:
Feminists
:
Petition
Big Ideas
AT&T backs experience-driven store environment
AT&T backs experience-driven store environment
Personal Service
:
Pay Points
:
Ecomerce
Big Ideas
Waitrose appeals to foodies with new farm shop
Waitrose appeals to foodies with new farm shop
Agriculture
:
Farm Shop
:
Market
Big Ideas
Green tea drink launched for consumers on the go
Green tea drink launched for consumers on the go
Tea
:
Premixed
:
Read To Drink
Big Ideas
Americans want to live longer, but not too long
Americans want to live longer, but not too long
Parents
:
Median Age
:
Medical Procedures
Big Ideas
Fertility app with insurance is well conceived
Fertility app with insurance is well conceived
Finance
:
Fertility
:
Ovulation
Big Ideas
Stanley's Pharmacy
New York – A pharmacy for people, not products.
Medicine
:
Chemists
:
Drug Store
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
Interactive
:
Experiencial
:
Stargazing
Big Ideas
Toiletries in clean break with men's shaving sector
Toiletries in clean break with men’s shaving sector
YouTube
:
Male Beauty Consumers
:
Mens Toiletries
Big Ideas
Boots campaign drops celebrity for real women
Boots campaign drops celebrity for real women
Cosmetics
:
Real Women
:
Ta Dah
Big Ideas
Chanel unveils timely restorative skincare range
Chanel unveils timely restorative skincare range
Luxury Beauty
:
Restorative
:
Night Cream
Big Ideas
Women granted less flexitime than men in US
Women granted less flexitime than men in US
Parents
:
Female Workers
:
Gender Politics
Big Ideas
App offers users a snap connection with brands
App offers users a snap connection with brands
Iphone
:
Photo Sharing
:
Tagging
Big Ideas
Beauty brands stop using exfoliating plastic beads
Beauty brands stop using exfoliating plastic beads
Environmentally Friendly
:
Exfoliating
:
Eco Beauty
Big Ideas
Estée Lauder targets buoyant sub-Saharan Africa
Estée Lauder targets buoyant sub-Saharan Africa
Middle East
:
Africa Beauty Market
:
Sub Saharan Africa
Big Ideas
Campaign aims to make DNA testing mainstream
Campaign aims to make DNA testing mainstream
Genetics
:
Adversiting
:
Personal Information
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