Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

American Express taps video game to woo Millennials

American Express is offering a League of Legends debit card

Finance : League Of Legends : Luxury Millennials

Big Ideas

São Paulo Design Weekend: Top Picks

São Paulo – São Paulo Design Weekend celebrated its second edition earlier this month with an estimated 300 events across this big and bustling city.

Furniture : Sao Paulo Design Weekend : MADE

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.

Cocktails : Mocktails : Low Calorie Drinks

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...

Lululemon : Yoga Class : Performance Wear

Big Ideas

Newsstand Kiosk Prints Glossy Magazines On-Demand

Publishing : Meganews : Printed Media

Big Ideas

Sydney Hotel Geared Towards Instagram Lovers

A new Sydney hotel caters to Instagram users

Instagram : Hotel Lobby : Lobby Design

Big Ideas

PayPal trials facial recognition payment app

London – PayPal is trialling a new facial recognition mobile payment app in the London neighbourhood of Richmond.

Facial Recognition : Payment Apps : Mcommerce

Big Ideas

Audi app turns cameras into interactive manuals

Cars : Music App : Metaio

Big Ideas

Website creates blink-or-miss it photos for Twitter

Twitter : Virtual History : Internet History

Big Ideas

Perfumery specialises in customised fragrances

Perfume : Olfactory : NOVA

Big Ideas

Google To Offer Grants To Women In Tech

Google : Feminists : Conferences

Big Ideas

Brands Build Buzz with Herzog's Film on Texting

Brands Build Buzz with Herzog’s Film on Texting

Film : Viral Film : Texting

Big Ideas

Leading Ladies take centre stage in M&S campaign

Marks & Spencer’s ad campaign features portraits of women

Photography : Nursing : Real Women

Markets

Men's Beer Market

The increasing popularity of craft beer is proof that a mature beer sector need not be a flat market. But the rise of craft beer – defined as exper...

Heritage : Local Flavour : Fosters

Big Ideas

Lyst universal cart makes shopping seamless

Bespoke : Shopping Cart : Personalised Retail

Big Ideas

Four Seasons offers travel tips with Pin.Pack.Go

Social Network : Social Media : Pinterest

Big Ideas

Honda campaigns to save drive-in cinemas in US

Cars : Project Drive In : Drive In Cinema

Big Ideas

Reebok steps into Nike trainers campaign

Trainers : Feminists : Petition

Big Ideas

AT&T backs experience-driven store environment

Personal Service : Pay Points : Ecomerce

Big Ideas

Waitrose appeals to foodies with new farm shop

Agriculture : Farm Shop : Market

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