Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

New Warby Parker store pops up in Los Angeles

Warby Parker opens store at The Standard

Pop Up : Warby Parker : The Standard Hotel

Big Ideas

Global survey ranks London as Europe's top city

Global survey ranks London as Europe’s top city

London : Urban : Live

Big Ideas

Samsung unveils Galaxy Gear smartwatch device

Watch : Device : Smartphone

Big Ideas

Chocolate brand makes the product the message

Chocolate : Sharing : France

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.

Experiential : Holistic Retail : Sensory Spaces

Big Ideas

Wristband will improve security in a heartbeat

Nymi : Tracking : Security

Big Ideas

NatWest uses Vine to communicate with customers

Finance : Help : M&C Saatchi

Big Ideas

US car-buying generation is getting older

Auto : Driving : Older

Markets

Future Materials: Top 10

As the technology world advances, a wide range of new materials and surfaces are being developed.

Royal College Of Art : Algae : Natural Materials

Big Ideas

Harrods hosts live workshops with perfumers

Harrods offers customers a chance to Meet the Perfumers

Perfume : Luxury Department Store : Theatre

Big Ideas

Google Glass could help revive UK high street

Revival : UK : Google Glass

Big Ideas

Start-up brings storytelling to social media

Interactive : Camp : Faction

Big Ideas

First plus-size line set for New York Fashion Week

Models : Eden Miller : Plus Size

Big Ideas

Pinterest Launches New York Fashion Week Hub

Photography : Influencer : Hub

Big Ideas

H&M previews Paris runway collection with pop-up tent

H&M showcase its latest high-end line in the Meatpacking district

Luxury : Preview : Laboratory

Big Ideas

DIY Camera Teaches Children About Engineering

Engineering : Education : Gen I

Big Ideas

US Baseball Stadium Gets Green Fingers

Grow Your Own : Sports Venue : American Sport

Big Ideas

Online platform sells journalism to the movies

Advertising : Film Industry : Print Media

Big Ideas

Tea retail concept puts theatrical lab-style experience centre stage

Sydney – T2B is a new tea retail and café concept that puts the drama of infusion and experiment centre stage.

Concrete : Retail Lab : Lighitng

Big Ideas

New wireless technology spells the end of recharging

Mobile Phones : Ambient : Wireless Technology

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