Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Pinterest Launches New York Fashion Week Hub

Photography : Influencer : Hub

Big Ideas

H&M previews Paris runway collection with pop-up tent

H&M showcase its latest high-end line in the Meatpacking district

Luxury : Preview : Laboratory

Big Ideas

DIY Camera Teaches Children About Engineering

Engineering : Education : Gen I

Big Ideas

US Baseball Stadium Gets Green Fingers

Grow Your Own : Sports Venue : American Sport

Big Ideas

Online platform sells journalism to the movies

Advertising : Film Industry : Print Media

Big Ideas

Tea retail concept puts theatrical lab-style experience centre stage

Sydney – T2B is a new tea retail and café concept that puts the drama of infusion and experiment centre stage.

Concrete : Retail Lab : Lighitng

Big Ideas

New wireless technology spells the end of recharging

Mobile Phones : Ambient : Wireless Technology

Big Ideas

American Express taps video game to woo Millennials

American Express is offering a League of Legends debit card

Finance : League Of Legends : Luxury Millennials

Big Ideas

São Paulo Design Weekend: Top Picks

São Paulo – São Paulo Design Weekend celebrated its second edition earlier this month with an estimated 300 events across this big and bustling city.

Furniture : Sao Paulo Design Weekend : MADE

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.

Cocktails : Mocktails : Low Calorie Drinks

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...

Lululemon : Yoga Class : Performance Wear

Big Ideas

Newsstand Kiosk Prints Glossy Magazines On-Demand

Publishing : Meganews : Printed Media

Big Ideas

Sydney Hotel Geared Towards Instagram Lovers

A new Sydney hotel caters to Instagram users

Instagram : Hotel Lobby : Lobby Design

Big Ideas

PayPal trials facial recognition payment app

London – PayPal is trialling a new facial recognition mobile payment app in the London neighbourhood of Richmond.

Facial Recognition : Payment Apps : Mcommerce

Big Ideas

Audi app turns cameras into interactive manuals

Cars : Music App : Metaio

Big Ideas

Website creates blink-or-miss it photos for Twitter

Twitter : Virtual History : Internet History

Big Ideas

Perfumery specialises in customised fragrances

Perfume : Olfactory : NOVA

Big Ideas

Google To Offer Grants To Women In Tech

Google : Feminists : Conferences

Big Ideas

Brands Build Buzz with Herzog's Film on Texting

Brands Build Buzz with Herzog’s Film on Texting

Film : Viral Film : Texting

Big Ideas

Leading Ladies take centre stage in M&S campaign

Marks & Spencer’s ad campaign features portraits of women

Photography : Nursing : Real Women

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