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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
Gap works with Tumblr on exclusive ad campaign
For advertising campaign Back to Blue, Gap partnered with Tumblr
Advertising
:
Takeover
:
Crowdsourced
Big Ideas
Air passengers prioritise wifi over other comforts
Air passengers prioritise wifi over other comforts
Leisure
:
Air Travel
:
Airplanes
Big Ideas
Frankfurt Motor Show 2013: Preview
Frankfurt – Europe’s biggest motor show – in terms of product launches and floor space – opens in Frankfurt this week, and will feature hundreds of...
BMW
:
Coupé Concept
:
Opel
Markets
Men's media market
In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.
Publishing
:
The Green Socer Journal
:
Hello Mr
Markets
Global DINKs Market
Dual Income, No Kids (DINKs) are no longer a segregated part of society, but a growing faction around the world. From Mexico to Australia, more cou...
Luxury
:
Latin American Retail Connection
:
Tom Marchant
Big Ideas
London Design Festival 2013 Preview
With an eclectic mix of exhibitions lined up, the 11th year of the London Design Festival looks like it will not disappoint. ‘Our motivation is not...
RCA
:
Endless Stair
:
Southbank Centre
Big Ideas
Google and Nestlé join forces on new Android OS
Google and Nestlé join forces on new Android OS
Branding
:
Brand
:
Brandjacking
Big Ideas
New Warby Parker store pops up in Los Angeles
Warby Parker opens store at The Standard
Pop Up
:
Warby Parker
:
The Standard Hotel
Big Ideas
Global survey ranks London as Europe's top city
Global survey ranks London as Europe’s top city
London
:
Urban
:
Live
Big Ideas
Samsung unveils Galaxy Gear smartwatch device
Samsung unveils Galaxy Gear smartwatch device
Watch
:
Device
:
Smartphone
Big Ideas
Chocolate brand makes the product the message
Chocolate brand makes the product the message
Chocolate
:
Sharing
:
France
Markets
Womenomics retail: how to appeal to the fairer sex
Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential
:
Holistic Retail
:
Sensory Spaces
Big Ideas
Wristband will improve security in a heartbeat
Wristband will improve security in a heartbeat
Nymi
:
Tracking
:
Security
Big Ideas
NatWest uses Vine to communicate with customers
NatWest uses Vine to communicate with customers
Finance
:
Help
:
M&C Saatchi
Big Ideas
US car-buying generation is getting older
US car-buying generation is getting older
Auto
:
Driving
:
Older
Markets
Future Materials: Top 10
As the technology world advances, a wide range of new materials and surfaces are being developed.
Royal College Of Art
:
Algae
:
Natural Materials
Big Ideas
Harrods hosts live workshops with perfumers
Harrods offers customers a chance to Meet the Perfumers
Perfume
:
Luxury Department Store
:
Theatre
Big Ideas
Google Glass could help revive UK high street
Google Glass could help revive UK high street
Revival
:
UK
:
Google Glass
Big Ideas
Start-up brings storytelling to social media
Start-up brings storytelling to social media
Interactive
:
Camp
:
Faction
Big Ideas
First plus-size line set for New York Fashion Week
First plus-size line set for New York Fashion Week
Models
:
Eden Miller
:
Plus Size
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