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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
Netflix app designed to save viewer disappointment
Netflix app designed to save viewer disappointment
Netflix
:
Censor
:
Twitter App
Big Ideas
Apple faces threat from mobile phone repair shops
Apple faces threat from mobile phone repair shops
Iphone
:
Smartphone
:
Mobile Phone
Big Ideas
UK consumers curious about shoppable videos
UK consumers curious about shoppable videos
E-commerce
:
Online Video
:
Shopping Experience
Big Ideas
Retail analysis: Shinola’s TriBeCa flagship store
Retail analysis: Shinola's TriBeCa flagship store
New York
:
Shinola
:
Crafted
Big Ideas
Skincare brand is L'Oréal's first Indian purchase
Skincare brand is L'Oréal's first Indian purchase
India
:
Skincare
:
L'Oréal
Big Ideas
Danone takes a spoonful of Greek yoghurt sales
Danone takes a spoonful of Greek yoghurt sales
America
:
USA
:
US
Big Ideas
London Design Festival 2013: 10 of the best
The 11th London Design festival offered a wave of new products, experiences and exhibitions from emerging designers, as well as established brands....
Established & Sons
:
Philippe Malouin
:
Silo Studio
Big Ideas
Omni-channel experience is the future of magazines
Omni-channel experience is the future of magazines
Advertising
:
Transmedia Futures
:
Omni-channel
Big Ideas
British Vogue video aims to educate girls on image
British Vogue video aims to educate girls on image
Fashion
:
Behind The Scences
:
Body Image
Communities
Generation I: Tribe
Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...
Markets
Digital parents
From quantified infants to pregnancy apps, a new wave of devices and services is making it easier to be a parent of Generation I children.
Gaming
:
Future Family
:
Wearable Tech
Big Ideas
Older women lose out as Milan focuses on youth
Older women lose out as Milan focuses on youth
Milan
:
Youth
:
Womenomics
Big Ideas
App takes Grand Theft Auto from console to mobile
App takes Grand Theft Auto from console to mobile
Gaming
:
Mobile
:
App
Big Ideas
Virgin ad gives you control in the blink of an eye
Virgin ad gives you control in the blink of an eye
Tim Rodgers
:
Virgin Mobile
:
Eye
Big Ideas
Smartphone cameras go on show via the catwalk
Smartphone cameras go on show via the catwalk
New York
:
Bruce Weber
:
Lumia 1020
Big Ideas
Topshop shares London Fashion Week images via Chirp
Topshop shares London Fashion Week images via Chirp
Digital Garden
:
Stores
:
Social
Big Ideas
Flat-pack dummies make fashion shows easier
Flat-pack dummies make fashion shows easier
Design
:
Paris Fashion Week
:
Plastic
Big Ideas
H&M dips into the archive for new men's line
H&M introduces premium outdoor range
Outdoorsmanship
:
Boots
:
Outdoors
Big Ideas
The Marlton blends downtown cool and Parisian chic
The Marlton blends downtown cool and Parisian chic
Valerie Solanas
:
Millennial
:
Luxe
Big Ideas
Net-A-Porter builds social network with new app
Net-A-Porter builds social network with new app
David Moth
:
Women's Wear Daily
:
Shopper
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