Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

User reviews sap the power of branding

Branding : Reviews : Consumer Spending

Big Ideas

Design Miami/ 2013 Overview Part 1

The daybeds were prepped, the sunshine was out, the champagne poured and the runways cleared, as buyers and celebrities alike flocked to Miami for ...

Wallpaper : Design District : Galerie BSL

Big Ideas

John Lewis to offer traditional high-street services

Shopping : John Lewis : Revivalism

Big Ideas

Selfridges plans experiential events for 2014

London – Department store Selfridges is kicking off 2014 with a Festival of Imagination featuring The Imaginarium, a concept space designed by arch...

The School Of Life : Board Sports : The Imaginarium

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger

China : Chat Services : Whatsapp

Big Ideas

Study: $30k per capita maximises national happiness

Study: $30k per capita maximises national happiness.

Happiness : University Of Minnesota : Aldo Rustichini

Big Ideas

BitTorrent file-sharing in decline in the US

BitTorrent file-sharing is in decline in the US.

BBC : Copyright : TorrentFreak

Big Ideas

Cyber Monday sets record as e-commerce surges in US

Shopping : CommScore : Retail Federation

Big Ideas

More solo drivers in UK as transport patterns change

Transport : Ride Sharing : ONS

Big Ideas

Research dispels myths about Millennial behaviour

Gaming : Tabels : Millenial

Big Ideas

Retail analysis: H&M Times Square

New York : H&M : Womenomics

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.

Music : Click And Collect : Lockers

Big Ideas

Smartphone users become Qustodians in new service

Smartphone users become Qustodians in new service.

Iphone : EA Sports : Bose

Big Ideas

A homegrown Amazon-like marketplace for Nigeria

A homegrown Amazon-like marketplace for Nigeria.

Online Shopping : Amazon : Emerging Markets

Big Ideas

Jinru soju is the world's favourite spirit

Jinru soju is the world’s favourite spirit.

Africa : India : South Korea

Big Ideas

Brands embrace gluten-free products

Brands embrace gluten-free products.

General Mills : Dunkin' Donuts : Nature+

Big Ideas

Endowment effect luring tablet users

Iphone : IPad : Tablets

Big Ideas

Malay high-net-worth individuals driving luxury growth

China : Singapore : Malaysia

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.

Blog : Savvy Auntie : No Kids

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Affordable Luxury : Not Rich Yet : High Earners

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