Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Young people prefer printed books to digital

Kindle : E-readers : Nook

Big Ideas

Usage-based car insurance model picks up speed

Usage-based car insurance model picks up speed.

Cars : Millennials : Insurance

Big Ideas

Personal care market booming in China and India

China : Statistics : Baby Wipes

Big Ideas

Design Miami/ 2013 Preview

Miami is set for an evocative display of contemporary luxury design in December in the second part of the Design Miami/ 2013 programme. ‘We look fo...

Louis Vuitton : Soviet Style : Freakish Forms

Big Ideas

Forest kindergartens take off around the world

Forest kindergartens take off around the world.

School : Waldkindergärtens : Project Wild Thing

Big Ideas

UK and US spending to rise as confidence grows

Deloitte : Consumer Confidence : On/Off Retail

Big Ideas

Google enters the healthcare industry with Calico

Google enters the healthcare industry with Calico.

Google : Self Quants : Mega-Systems

Big Ideas

Coin device consolidates credit cards

Retail : Coin : Seamless

Big Ideas

Magazines bring editorial to life with video

Magazines bring editorial to life with video.

Media : I-D : Dazed Digital

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists

Interactive : National Retail Federation : Xbox

Big Ideas

Poler curates camping products by adventure

Pop Up : Poler : Context

Big Ideas

UK consumers seek health and privacy in 2014

Advertising : Data Monitoring : Clean Energy

Big Ideas

Singles Day is China's biggest for online sales

Singles Day is China’s biggest for online sales

China : Unattached : Valentines Day

Markets

Oslo Luxury Market

Despite their increasing wealth, Norwegians have a reputation for humility and modest consumption. Now, as the rest of Europe struggles to achieve ...

Marc By Marc Jacobs : New Stores : High Spend

Big Ideas

Urban Outfitters plans lifestyle village in suburbs

Urban Outfitters plans lifestyle village in suburbs.

Hotel : Lifestyle Village : Devon Yard

Big Ideas

Tokyo Motor Show 2013 preview

Renowned for its exciting future-facing concepts, the Tokyo Motor Show opens this week with all the key Japanese car brands plus a few European one...

Nissan : Two Seat : New Models

Big Ideas

Luxury revamp for Macy's New York flagship store

Heritage : Resurrection Stores : Historic

Big Ideas

Malls lose out as US teens prefer to shop online

Shopping : Online : Malls

Big Ideas

Twitter and Elle collaborate on social media space

Twitter and Elle collaborate on social media space.

Louis Vuitton : Twitter : Hashtag

Big Ideas

Danish entrepreneurs create co-housing project

Danish entrepreneurs create co-housing project.

Copenhagen : Hus24 : Start Up Culture

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