Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Cyber Monday sets record as e-commerce surges in US

Shopping : CommScore : Retail Federation

Big Ideas

More solo drivers in UK as transport patterns change

Transport : Ride Sharing : ONS

Big Ideas

Research dispels myths about Millennial behaviour

Gaming : Tabels : Millenial

Big Ideas

Retail analysis: H&M Times Square

New York : H&M : Womenomics

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.

Music : Click And Collect : Lockers

Big Ideas

Smartphone users become Qustodians in new service

Smartphone users become Qustodians in new service.

Iphone : EA Sports : Bose

Big Ideas

A homegrown Amazon-like marketplace for Nigeria

A homegrown Amazon-like marketplace for Nigeria.

Online Shopping : Amazon : Emerging Markets

Big Ideas

Jinru soju is the world's favourite spirit

Jinru soju is the world’s favourite spirit.

Africa : India : South Korea

Big Ideas

Brands embrace gluten-free products

Brands embrace gluten-free products.

General Mills : Dunkin' Donuts : Nature+

Big Ideas

Endowment effect luring tablet users

Iphone : IPad : Tablets

Big Ideas

Malay high-net-worth individuals driving luxury growth

China : Singapore : Malaysia

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.

Blog : Savvy Auntie : No Kids

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Affordable Luxury : Not Rich Yet : High Earners

Big Ideas

Young people prefer printed books to digital

Kindle : E-readers : Nook

Big Ideas

Usage-based car insurance model picks up speed

Usage-based car insurance model picks up speed.

Cars : Millennials : Insurance

Big Ideas

Personal care market booming in China and India

China : Statistics : Baby Wipes

Big Ideas

Design Miami/ 2013 Preview

Miami is set for an evocative display of contemporary luxury design in December in the second part of the Design Miami/ 2013 programme. ‘We look fo...

Louis Vuitton : Soviet Style : Freakish Forms

Big Ideas

Forest kindergartens take off around the world

Forest kindergartens take off around the world.

School : Waldkindergärtens : Project Wild Thing

Big Ideas

UK and US spending to rise as confidence grows

Deloitte : Consumer Confidence : On/Off Retail

Big Ideas

Google enters the healthcare industry with Calico

Google enters the healthcare industry with Calico.

Google : Self Quants : Mega-Systems

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