Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Divorce rises among over-60s in England and Wales

England : Wales : Divorce

Big Ideas

UK Post Office presents pop-up for Christmas

Pop-up Store : The Tomorrow Store : Gift

Big Ideas

International Luxury Travel Market 2013 Overview Part 2

The LS:N Global team travelled to Cannes from 2 to 5 December for the annual International Luxury Travel Market, where more than 1,400 luxury trave...

Online : Global : Worldwide

Big Ideas

Over half of US Millennials prefer unisex stores

Athena Woman : Behaviour : Sex

Big Ideas

Burberry’s latest store taps into beauty hotspot

Phygital : Burberry : Covent Garden

Big Ideas

Club teaches senior citizens about technology

Social Media : Age : Census

Big Ideas

Mobile magazine aims to put writers first

Offline : Print : Tom Smith

Big Ideas

WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...

China : Scandal : Ostentatious

Big Ideas

International Luxury Travel Market 2013 Overview Part 1

For the super-rich, the world is their oyster. Nowhere is this more evident than at the International Luxury Travel Market (ILTM) event in Cannes, ...

Occupancy : COMO : Como Hotels And Resorts

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.

Grey Pound : Over-60s : Over 60s

Big Ideas

Caravan holidays retain their appeal in the UK

Consumers : Accommodation : Caravan

Big Ideas

ASOS pulls All Nighter with global online party

Interactive : Rooms : Jessie Ware

Big Ideas

Condé Nast shifts focus towards multimedia offer

Television : GQ : Vogue

Big Ideas

Ad challenging gender stereotypes goes viral

Advert : Lean In : Phillippines

Big Ideas

Design Miami/ 2013 Overview Part 2

The LS:N Global team scoured the convention centre, the streets of Miami’s South Beach, the Design District, Wynwood and beyond to bring you a uniq...

Herzog & De Meuron : Perez Art Museum : Mangue Groove

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Big Ideas

US retailers add theatre with interactive windows

Interactive : Phygital : Retail Theatre

Big Ideas

First social supermarket opens in the UK

School : Just Not : Cookery

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...

Cars : Gordon Murray Design : Daihatsu

Big Ideas

Google gets physical with Christmas pop-up shops

Google gets physical with Christmas pop-up shops.

Google : New Jersey : Winter Wonderlabs

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