Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Google builds a Nest for the connected home

Google builds a Nest for the connected home.

Big Ideas

Online game simulating boredom goes viral

Online game simulating boredom goes viral.

Gaming : Rajeev Basu : Online

Big Ideas

Target brings premium skincare brands into the mix

Target brings premium skincare brands into the mix.

Target : Premium : Cosmetics

Big Ideas

Report: Luxury consumer base to expand and fragment

Bain & Co : Luxury : Boomers

Big Ideas

The Metrosexual is out, Re-con Man is in

The Metrosexual is out. Re-con Man is in.

Metrosexual : Masculine : Dandy

Big Ideas

Pitti Immagine Uomo Autumn/Winter 2014

Florence – Wool punctuated Pitti Immagine Uomo autumn/winter 2014, from tailored jackets and tweed overcoats to chunky knits.

Pitti Immagine Uomo : Florence : Menswear

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.

CES : Parrot : MiniDrone

Communities

Shanghai Singles

Unmarried women in their late twenties or older are often derogatorily called sheng nu or ‘leftover women’ in Chinese society, implying that they’v...

The Girly Girl : Dafang Chai : The Multi-Tasker

Big Ideas

iPhone-enabled hearing aid for digital boomers

iPhone-enabled hearing aid for digital boomers.

Hearing Aid : Beltone : Hearing

Big Ideas

NEAs push mobile and tablet shipments

Middle Class : China : India

Big Ideas

2014 International CES review part 1: Wearable tech, internet of things, mindful interfaces

CES : Electronics : Samsung

Big Ideas

2014 set to be the year of mobile banking

Mobile : Mitek : Transaction

Big Ideas

Energy drink health concerns growing among consumers

Energy Drinks : Health : Mintel

Big Ideas

CES: Device predicts falls in older people

CES 2014: Device predicts falls in older people.

CES : Veristride : Insoles

Big Ideas

Luxury brands look to America in 2014

Luxury brands look to America in 2014.

Luxury : Porsche : Bentley

Big Ideas

CES: Phone gives Gen I a safe intro to tech

CES 2014: Phone gives Gen I a safe intro to tech.

Kurio : Smartphone : CES

Big Ideas

CES: PulseWallet debuts payment by palm

CES : PulseWallet : Payment

Big Ideas

CES: Withings night light enhances customers’ aura

CES : Withings : Aura

Big Ideas

CES: The new connected bed that assesses your sleep

CES 2014: The new connected bed that assesses your sleep.

CES : Sleep Number : Connected

Big Ideas

CES: Device charts health of specific muscles

CES 2014: Device charts health of specific muscles.

CES : Skulpt Aim : Device

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