Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Apple hosts fashion talks in New York store

To start the fashion month calendar, Apple is hosting a series of Fashion In Conversation talks with high-profile names in the fashion industry a...

Fashion : Apple : Retail

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.

Automotive : Electric Cars : Luxury

Big Ideas

Facebook’s Paper app focuses on visual content

Facebook has launched Paper, a visual news-reading app that puts serendipity and storytelling at the forefront of how users navigate content.

Facebook : App : Social Media

Big Ideas

Chinese luxury market appeals to Fashionistas

Young, fashion-minded women are China's new luxury consumers

Luxury Consumers : China : Fashion

Big Ideas

Urban Outfitters to launch new activewear line

Urban Outfitters, the retail brand aimed at teenagers and hipsters, is launching Without Walls, an activewear line designed to appeal to the Mille...

Urban Outfitters : Retail : Millennials

Big Ideas

Beauty brand opens up R&D process to consumer

Launched in 2011, Julep is a small beauty brand with big ambitions. Unlike mainstream companies that make what they think consumers want, Julep ask...

Julep : Beauty : Retail

Big Ideas

Financial pressure forces US boomers to retire later

Far from racing towards retirement, many American Baby Boomers plan to work after they reach 65.

Baby Boomers : Retirement : Gallup

Big Ideas

Indonesia market grows amid Asian luxury slowdown

Indonesia : Luxury : Economic Growth

Big Ideas

Milestone app marks precious moments

Ahead of his largest-ever exhibition, famed Dutch designer Marcel Wanders has released his first mobile app, Milestone.

Marcel Wanders : App : Happiness

Big Ideas

Click-and-collect retail on the rise in UK

Click-and-collect is set to become more commonplace in the UK, as several retailers sign up to offer the service.

Click-and-collect : Retail : Phygital

Big Ideas

New service helps users buy Instagram items

A platform called Keep lets users shop for items seen in photos posted by Instagram fashion leaders.

Instagram : Shoppable : New Luxury Millennials

Big Ideas

China leads on red wine, while Cognac surges in Africa

China leads on red wine, while cognac surges in Africa

China : Luxury : Red Wine

Big Ideas

Vending machine for electric cars debuts in China

A multi-storey car vending machine in China enables people to rent compact electric cars by the hour.

China : Vending Machine : Vending

Big Ideas

Latest Premium YSL beauty product embraces older skin

Skincare : Amortality : Luxury Beauty

Big Ideas

Consumers fear privacy loss in mega-system age

Consumers are losing some trust in companies such as Google, Facebook and Twitter, according to a survey by marketing agency network McCann.

Privacy : Social Network : Facebook

Big Ideas

2014 International CES Review Part 2: Generation I, Self-Quants, Silver Tech, Third Industrial Revolution and Cashless Futures

At this year’s International CES newly emerging sectors of consumer technology showed massive growth, while brands were notably more astute in ho...

CES : Electronics : Consumer Technology

Big Ideas

H&M to launch recycled-denim collection

Fast-fashion retailer H&M is about to launch its first ever recycled-denim collection.

Eco Design And Sustainability : Fashion : Retail

Big Ideas

Mobile showrooming makes car buyers flighty

Automotive : Mobile Phones : Showrooming

Big Ideas

Young people want privacy and freedom online

Young people are reacting against the share-all culture of the internet by reclaiming pockets of privacy, according to a new report.

Post-privacy : Jamie Gutfreund : The Intelligence Group

Big Ideas

Bread & Butter Berlin Autumn/Winter 2014

Visitors to Berlin streetwear show Bread & Butter saw performance-based sportswear come to the fore with an emphasis on durability and authenticity...

Berlin : Mens Fashion : Retail