Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Latest Premium YSL beauty product embraces older skin

Skincare : Amortality : Luxury Beauty

Big Ideas

Consumers fear privacy loss in mega-system age

Consumers are losing some trust in companies such as Google, Facebook and Twitter, according to a survey by marketing agency network McCann.

Privacy : Social Network : Facebook

Big Ideas

2014 International CES Review Part 2: Generation I, Self-Quants, Silver Tech, Third Industrial Revolution and Cashless Futures

At this year’s International CES newly emerging sectors of consumer technology showed massive growth, while brands were notably more astute in ho...

CES : Electronics : Consumer Technology

Big Ideas

H&M to launch recycled-denim collection

Fast-fashion retailer H&M is about to launch its first ever recycled-denim collection.

Eco Design And Sustainability : Fashion : Retail

Big Ideas

Mobile showrooming makes car buyers flighty

Automotive : Mobile Phones : Showrooming

Big Ideas

Young people want privacy and freedom online

Young people are reacting against the share-all culture of the internet by reclaiming pockets of privacy, according to a new report.

Post-privacy : Jamie Gutfreund : The Intelligence Group

Big Ideas

Bread & Butter Berlin Autumn/Winter 2014

Visitors to Berlin streetwear show Bread & Butter saw performance-based sportswear come to the fore with an emphasis on durability and authenticity...

Berlin : Mens Fashion : Retail

Big Ideas

Google builds a Nest for the connected home

Google builds a Nest for the connected home.

Google : Nest Labs : Thermostat

Big Ideas

Online game simulating boredom goes viral

Online game simulating boredom goes viral.

Gaming : Rajeev Basu : Online

Big Ideas

Target brings premium skincare brands into the mix

Target brings premium skincare brands into the mix.

Target : Premium : Cosmetics

Big Ideas

Report: Luxury consumer base to expand and fragment

Bain & Co : Luxury : Boomers

Big Ideas

The Metrosexual is out, Re-con Man is in

The Metrosexual is out. Re-con Man is in.

Metrosexual : Masculine : Dandy

Big Ideas

Pitti Immagine Uomo Autumn/Winter 2014

Florence – Wool punctuated Pitti Immagine Uomo autumn/winter 2014, from tailored jackets and tweed overcoats to chunky knits.

Pitti Immagine Uomo : Florence : Menswear

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.

CES : Parrot : MiniDrone

Communities

Shanghai Singles

Unmarried women in their late twenties or older are often derogatorily called sheng nu or ‘leftover women’ in Chinese society, implying that they’v...

The Girly Girl : Dafang Chai : The Multi-Tasker

Big Ideas

iPhone-enabled hearing aid for digital boomers

iPhone-enabled hearing aid for digital boomers.

Hearing Aid : Beltone : Hearing

Big Ideas

NEAs push mobile and tablet shipments

Middle Class : China : India

Big Ideas

2014 International CES review part 1: Wearable tech, internet of things, mindful interfaces

CES : Electronics : Samsung

Big Ideas

2014 set to be the year of mobile banking

Mobile : Mitek : Transaction

Big Ideas

Energy drink health concerns growing among consumers

Energy Drinks : Health : Mintel

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