Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Independent food shops on the rise in Britain

Independent food stores are flourishing in the UK

Local : Shopping : Simply Business

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...

New York : Cycling : Cycle

Big Ideas

Millennials see banks as antiquated

The banking industry is not serving the needs of Millennials, according to a new survey

Viacom : Banking : E-banking

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

Lynx : Grooming : Unilever

Markets

Chinese tourism market explores new frontiers

A new study from leading investment group CLSA shows that when it comes to the importance and influence of Chinese tourists, what we have seen so...

CLSA : China : Chinese

Big Ideas

SXSW: Doritos pushes fans to the limit at South by Southwest

Doritos offers consumers tickets to see Lady Gaga at SXSW

Doritos : Music : SXSW

Big Ideas

Post-it teams up with Evernote for a digital boost

Post-it is at SXSW showcasing its partnership with Evernote

Evernote : Evernote Post-it Notes : SXSW Interactive

Big Ideas

The Guardian challenges readers to 'live better'

The Guardian's new campaign encourages people to live sustainably

The Guardian : Newspapers : Unilever

Big Ideas

Paris beauty brand builds on customisation trend

Cosmetics brand Aroma-Zone has opened a new store in the Odéon quarter of Paris

Paris : Customisation Culture : Cosmetics

Big Ideas

Kickstarter passes $1bn in pledges

The crowdfunding site has received more than $1bn in pledges since it was launched in 2009

Crowdfunding : Kickstarter : Donations

Big Ideas

Retail Week Live 2014: Preview

This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...

Omni-channel : John Lewis : Generation I

Big Ideas

Facebook ads show social media's value offline

Facebook has created a new series of commercials

Facebook : Advertising : Mega-systems Backlash

Big Ideas

EuroShop 2014: Part 2

The 2014 EuroShop retail shopfitting show attracted 109,000 visitors, with 110 nations represented. Retailers noted their interest in interactive...

Interior : Shopfitting : Lighting

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen

Reality Check Branding : Barbie : Toys

Big Ideas

SELF magazine launches frozen food line

Magazine SELF is launching a line of frozen ready-made meals

Conde Nast : Frozen Meals : Diet

Big Ideas

Stockholm Design Week 2014: Top 10

Stockholm Design Week offered a diverse series of exhibitions and events this year. Ranging from video installations in large branded showrooms to ...

Furniutre : Nordic : Experimental

Big Ideas

Collaborative economy set to whip brands into shape

More people are choosing to share between themselves

Collaborative Consumption : Patagonia : EBay

Big Ideas

Questioning increases in luxury-goods prices

Consumers are turning away from luxury goods as prices soar

No Frills Affluents : Luxury Goods : Luxury Institute

Big Ideas

SXSW Interactive 2014 Preview

As leaders in creative industries gather at South by Southwest Interactive for a week of inspiration, fellowship and breakfast tacos, LS:N Global...

South By Southwest Interactive : SXSW : SXSW Interactive

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.

Pew Research Center : Middle East : South East Asia

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