Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

EuroShop 2014: Part 1

The retail design world gathered again last week in Düsseldorf for the EuroShop trade fair, and visitors and exhibitors were in a significantly m...

Shopfitting : Display : Dusseldorf

Big Ideas

New Samsung smartphone puts focus on health and fitness

Samsung is making a concerted push into health and fitness with its new smartphone model, the Galaxy S5

Samsung : Smartphones : Body Temples

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Big Ideas

Start-up returns control over data to consumers

Every day, as people purchase products, click on online advertisements and post on social media, their data is being tracked.

Datacoup : Privacy : Data

Big Ideas

How artificial intelligence will change elderly care

Elderly people could be taken care of by artificially intelligent virtual companions by 2020

Responsive InTeractive Advocate : RITA : The Flat Age Society

Big Ideas

Enfield unveils plan to be garden of London

The London borough of Enfield is launching a local produce project

Garden Enfield : Local Food : Cooperative Gardening

Big Ideas

Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play

Digital Natives : IPad Games : Education

Big Ideas

Retailers yet to meet demand for digital services

Study shows retailers not meeting needs of omni-channel consumers

Commuter Commerce : The Tomorrow Store : Retail Experience

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Big Ideas

Internet-first television content on the rise

BBC iPlayer is to broadcast three original short films in March

Transmedia Futures : BBC : Netflix

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily

SnapChat : Social Networks : College Students

Big Ideas

Digital overload turns consumers from ‘always-on’ to ‘on/off’

Britons are seeking calmer visual digital experiences

Digital Detox : The New Sublimity : OMD

Big Ideas

Jubilee conference to celebrate women in food

Cherry Bombe magazine organises conference for women in food

Food : Cherry Bombe : Printed Media

Big Ideas

Analysing Twitter conversations around brands

Twitter conversations follow predictable patterns, according to a new study

Pew Research Internet Project : Twitter : Twitter Maps

Big Ideas

Google explores 3D mapping with prototype phone

Google’s Project Tango will let mobile users 3D-map their surroundings

The Internet Of Things : Mobile Phones : Project Tango

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

Big Ideas

Arabica coffee – a luxury good of the future?

Arabica coffee is under threat from environmental change

Coffee : Luxury : Latin America

Big Ideas

Bitcoin ATMs open in two US cities

Two Bitcoin ATMs have opened in the US

Bitcoin : Currency : Virtual Currency

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Instagram : Social Networks : Smartphones

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