Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Prada takes a bite out of the cake business

Prada has bought a majority stake in a famed Milanese pastry shop

Big Ideas

Report finds brands miss opportunities with older consumers

Brands are largely failing to cater to consumers aged over 60

Vital Tech : Nielsen : The Age Gap

Big Ideas

Sephora launches social shopping platform

Beauty retailer Sephora has launched a social networking site

Sephora : Beauty : Beauty Board

Big Ideas

Shopping centre first in UK to adopt beacon technology

Swan Shopping Centre is the first UK mall to adopt Beacon technology

IBeacon : Smartphones : Swan Shopping Centre

Big Ideas

Bitcoin ATM investors make a play for the mainstream

SXSW hosted one of the first Bitcoin ATMs in the US

Bitcoin : E-payment : SXSW

Big Ideas

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?

WeChat : Weixin : Weibo

Big Ideas

Different strokes for devices as behaviours change

Consumers are developing different uses for their smartphones and tablets

Smartphones : Technology : Multiscreening

Big Ideas

Independent food shops on the rise in Britain

Independent food stores are flourishing in the UK

Local : Shopping : Simply Business

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...

New York : Cycling : Cycle

Big Ideas

Millennials see banks as antiquated

The banking industry is not serving the needs of Millennials, according to a new survey

Viacom : Banking : E-banking

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

Lynx : Grooming : Unilever

Markets

Chinese tourism market explores new frontiers

A new study from leading investment group CLSA shows that when it comes to the importance and influence of Chinese tourists, what we have seen so...

CLSA : China : Chinese

Big Ideas

SXSW: Doritos pushes fans to the limit at South by Southwest

Doritos offers consumers tickets to see Lady Gaga at SXSW

Doritos : Music : SXSW

Big Ideas

Post-it teams up with Evernote for a digital boost

Post-it is at SXSW showcasing its partnership with Evernote

Evernote : Evernote Post-it Notes : SXSW Interactive

Big Ideas

The Guardian challenges readers to 'live better'

The Guardian's new campaign encourages people to live sustainably

The Guardian : Newspapers : Unilever

Big Ideas

Paris beauty brand builds on customisation trend

Cosmetics brand Aroma-Zone has opened a new store in the Odéon quarter of Paris

Paris : Customisation Culture : Cosmetics

Big Ideas

Kickstarter passes $1bn in pledges

The crowdfunding site has received more than $1bn in pledges since it was launched in 2009

Crowdfunding : Kickstarter : Donations

Big Ideas

Retail Week Live 2014: Preview

This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...

Omni-channel : John Lewis : Generation I

Big Ideas

Facebook ads show social media's value offline

Facebook has created a new series of commercials

Facebook : Advertising : Mega-systems Backlash

Big Ideas

EuroShop 2014: Part 2

The 2014 EuroShop retail shopfitting show attracted 109,000 visitors, with 110 nations represented. Retailers noted their interest in interactive...

Interior : Shopfitting : Lighting

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