Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Almost half of young European adults live with their parents

An EU study shows the scale of the phenomenon in Europe.

Millennials : UK : Recession

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...

Binge Culture : Diets : Dystopia

Big Ideas

Retail Analysis: Zorlu Centre, Istanbul

Istanbul – A new futuristic development in Turkey’s largest metropolis puts shopping, housing, culture and parks at the heart of the ancient city.

Istanbul : Shopping Centre : Zorlu Centre

Big Ideas

Young men and women see technology in different ways

Young men prioritise quality whereas young women prioritise price, according to new research.

Millennials : Gender

Big Ideas

Luxottica and Google join forces on Glass eyewear

The Italian eyewear maker will design and distribute Google Glass.

The Convergence Economy : Google Glass : Luxottica

Big Ideas

Delta brings together entrepreneurs and mentors

US – Delta Air Lines has picked up on the craze for thought leadership with its Delta Innovation Class. The programme offers young hopefuls the ...

Delta Airlines : LinkedIn : TED2014

Big Ideas

Birchbox embraces Total Retail with New York store

US – Birchbox, the online beauty box subscription service, will open its first store in New York this spring.

Birchbox : Total Retail : Small Box Retail

Big Ideas

Starbucks to serve alcohol in selected branches

US – Starbucks has announced plans to serve beer and wine in thousands of its cafés across the US.

Starbucks : Convergence Retail : Starbucks Evenings

Big Ideas

Google’s new platform is ‘Android for wearables’

US – Google has created an operating system for smartwatches.

Google : Android : Wearable Technology

Big Ideas

Demand for suites at record high in luxury hotels

Luxury hotel guests increasingly require suites, and hospitality brands are rushing to provide them.

Home From Home Hospitality : Travel & Hospitality Futures : Hotels

Big Ideas

Cable television show becomes shoppable video

US – The most recent episode of US sitcom Cougar Town turned into 30 minutes of product placement, when the series collaborated with Target to cr...

Shoppable Videos : WireWAX : Convergence Retail

Big Ideas

Retail Week Live 2014: Part 1

The dominant theme at the 2014 Retail Week Live (RWL) conference was personalisation. Personalised data will facilitate a more efficient, targeted ...

Personalisation : Shopping : Tesco

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...

SXSW : SXSW Interactive : SXSWi

Big Ideas

SXSW Interactive 2014 - Part 1

The idea still seems unlikely: every year, for five days in March, a mid-size city in Texas is transformed into the world’s undisputed hub for cr...

SXSW : SXSW Interactive : SXSWi

Big Ideas

Kickstarter and iTunes offer new room service

Kickstarter has launched a new channel with iTunes

Kickstarter : Itunes : Apple

Big Ideas

New app enables users to avoid their friends

Cloak is a new iOS app that helps users avoid their friends

Anti-social Media : Digital Detox : Social Media

Big Ideas

Geneva Motor show 2014 Review

The formal preview of Apple’s CarPlay software at the 2014 Geneva motor show was arguably the biggest news at the event. CarPlay is due to appear...

Cars : Apple : Carplay

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.

Beth Bentley : Wieden + Kennedy : Virgin Group

Big Ideas

Karl Lagerfeld launches branded emoji app

Karl Lagerfeld has released an emoji app to celebrate the launch of his new fragrance line

Emojis : Karl Lagerfeld : Millennials

Big Ideas

Pew study looks at readers' paths to online news sites

Readers of online news sites spend more time on sites if they go there directly

Online News : Pew Research Center : Digital

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER