Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

Fashion Tech

Will fashion be the next industry disrupted by technology?

Big Ideas

UK fashion retailer creates colour-themed social media campaign

New Look has created a social media campaign centred around colour.

New Look : Colour : Mood

Big Ideas

US rents increasingly unaffordable for middle class

City rents in the US are outpacing rises in middle-class income.

United States

Big Ideas

South Korean beauty brands on the rise in China

South Korean beauty brands are on the march in China.

South Korea : Beauty : China

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 3. Top 10 Products

LS:N Global editor Lucie Greene, and visual researcher Victoria Buchanan, bring you the top 10 products from Europe’s largest beauty trade exhibi...

Cosmoprof : Skin Nutrition : Raw Beauty

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.

Fitness : Soulcycle : Gym Talk

Big Ideas

Consumers buy products despite knowing experiences will make them happier

As the lifestyle industry adopts ‘experiential’ as one of its key buzzwords, scientific research continues to cast light on consumer choices when...

Consumer : Shopping Habits

Big Ideas

Study reveals consumer stance on Beacon technology

Boston – Beacon marketing platform Swirl has created an infographic describing the opportunity that the buzzed-about technology offers retailers.

Beacon : Infographic : In Store

Big Ideas

Pop-up crowdsources menu for permanent restaurant

Dinner Lab is one of the pop-up dining industries’ greatest success stories.

Restaurant Pop-up : Supper Club : USA

Big Ideas

Cosmoprof Worldwide Bologna 2014 Part 2

In the second part of our coverage, LS:N Global reveals more of the latest trends and insights from the biggest beauty trade exhibition in Europe.

Beauty+ : Cosmoprof : Nature+

Big Ideas

Restaurants are making room for bar diners

Restaurants are expanding space and menus dedicated to bar-side diners.

Restaurants : London Edition Hotel : Bar Dining

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 1

The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.

Beauty+ : Cosmoprof : Cosmopack

Big Ideas

Inside 3D Printing 2014

The second Inside 3D Printing show, held on 2–4 April in New York, showed that the technology has come far in the short space of a year.

Inside 3D Printing : New York : 3D Printing

Big Ideas

Techanista hub collaborates with US retailers to back start-ups

Fashion and technology are converging and in a nascent marketplace retailers want a piece of the action.

Start-ups : Tech : Investment

Big Ideas

Pew study highlights internet adoption rates among seniors

Rates of internet usage among US seniors continue to rise, according to a new poll from the Pew Research Center.

Pew Research Center : Internet Adoption : Internet

Markets

Pedal power market

In October 2013 actor Ashton Kutcher headed into a meeting wearing a t-shirt that read ‘Bike is the new car’. By broadcasting that belief the Hol...

Ashton Kutcher : Bicycles : US PIRG Education Fund

Big Ideas

Youth Marketing Strategy summit 2014

Strategists and marketers gathered at the 2014 Youth Marketing Strategy summit in London to find out what young people want and think.

YouTube : Millennials : Twitter

Big Ideas

Project makes data collection work for charity

A new project lets users take control of their data and donate to charity at the same time.

Data : Brandstanding : Dawn Of The Megasystems

Big Ideas

US consumers gradually adopt the mobile wallet

The number of US consumers using their smartphones as mobile wallet devices is increasing gradually, but they remain a minority.

Mobile Wallet : Mobile Payments : Cashless Futures

Big Ideas

Premium beauty brands need to be wary of discounting

Women are waiting to buy beauty goods, expecting to see discounted prices, reveals the Premium Market Report 2014 by Imogen Matthews Associates.

The Flat Age Society : Luxury Beauty : Imogen Matthews

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