Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Mexican hotel can only be booked through Airbnb

A hotel in Mexico has eschewed the traditional reservation system for Airbnb, in a bid to appeal to Millennial travellers.

Big Ideas

YouTube to raise brand awareness with television advertising

YouTube plans to promote its online celebrities through traditional media advertising.

YouTube : YouTube Generation : Future Media

Markets

Visual-search commerce

Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.

ASAP54 : SnapFashion : Westfield

Big Ideas

UN gamifies development with Minecraft

The United Nations is involving citizens in urban planning with the help of Minecraft-maker Mojang.

Minecraft : Ubiquitous Gaming Culture : United Nations

Big Ideas

DKNY trials tag technology for street-style product searches

A new identification tag system is a novel addition to visual-search commerce.

Awear Solutions : DKNY : Visual-Search

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.

Department Stores : Boutiques : Phy-gital

Big Ideas

Youthful urban neighbourhoods attract Flat-Agers

The population of Baby Boomers is rapidly increasing in youth-orientated neighbourhoods in New York.

Baby Boomers : New York : Hipsters

Big Ideas

Facebook makes a play for financial services

Facebook is seeking approval from regulators in Ireland to enable users to store digital cash and make money transfers on the site.

Facebook : F-commerce : E-commerce

Big Ideas

Quantified community rises on the Hudson

The Hudson Yards complex on Manhattan’s West Side will become the first ‘quantified community’ in the US.

Hudson Yards : New York : Quantified Community

Big Ideas

Miracle material graphene could change everything

Could graphene be the miracle material that revolutionises the technology industry?

Electronics : Plastics : Silicon

Big Ideas

Salone Internazionale del Mobile Milan 2014 Part 1: Top 5 Spaces

The sun was shining and the pavilions were resplendent as thousands of design industry moguls explored the many districts that comprised Salone I...

Milan : Salone Internazionale Del Mobile : Convergence

Big Ideas

NailSnaps brings Instagram to nail art

The NailSnaps app enables people to convert their Instagram photographs into nail art.

Beauty Futures : Instagram : Los Angeles

Big Ideas

Wearable tech market faces adoption issues

Consumers remain reluctant to adopt and quick to discard wearable technology.

Wearable Tech : Wearables : Devices

Markets

Fashion Tech

Will fashion be the next industry disrupted by technology?

Iris Van Herpen : Pauline Van Dongen : Google Glass

Big Ideas

UK fashion retailer creates colour-themed social media campaign

New Look has created a social media campaign centred around colour.

New Look : Colour : Mood

Big Ideas

US rents increasingly unaffordable for middle class

City rents in the US are outpacing rises in middle-class income.

United States

Big Ideas

South Korean beauty brands on the rise in China

South Korean beauty brands are on the march in China.

South Korea : Beauty : China

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 3. Top 10 Products

LS:N Global editor Lucie Greene, and visual researcher Victoria Buchanan, bring you the top 10 products from Europe’s largest beauty trade exhibi...

Cosmoprof : Skin Nutrition : Raw Beauty

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.

Fitness : Soulcycle : Gym Talk

Big Ideas

Consumers buy products despite knowing experiences will make them happier

As the lifestyle industry adopts ‘experiential’ as one of its key buzzwords, scientific research continues to cast light on consumer choices when...

Consumer : Shopping Habits

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