Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Taco Bell moves upmarket with new fast casual offer

Fast food chain Taco Bell is to open a premium taco restaurant called US Taco Co.

Taco Bell : Fast Casual : Yum Brands

Big Ideas

Louis Vuitton chooses brains to promote PDV briefcase

London – In a marketing move that shifts the emphasis away from models, actors and musicians, Louis Vuitton has chosen five Davos delegates to pr...

Louis Vuitton : PDV : Davos

Big Ideas

Millennials shopping habits dictated by fauxsumerism

Millennials are using all the channels of commerce to browse, rather than to buy.

Consumers : E-commerce : Experience

Big Ideas

Start-up makes social enterprise out of latest gluten-free supergrain

Love Grain hopes to make the gluten-free trend work for Ethiopian farmers.

Teff : Gluten Free : Grains

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.

Lululemon : Yoga : Covent Garden

Big Ideas

UK has nuanced outlook on innovation

New attitudes and behaviours are emerging in the UK as people respond differently to the pace of change depending on their affluence, age and gen...

Nesta : Innovation : Population

Big Ideas

Salone Internazionale del Mobile Milan 2014 Part 2: Top 5 products

Another year, another fresh wave of new designs, products and prototypes for the design world to sit up and take notice of.

Surface Design : Geology : Futurist Montage

Big Ideas

Mexican hotel can only be booked through Airbnb

A hotel in Mexico has eschewed the traditional reservation system for Airbnb, in a bid to appeal to Millennial travellers.

Home From Home Hospitality : AirBnB : Mexico

Big Ideas

YouTube to raise brand awareness with television advertising

YouTube plans to promote its online celebrities through traditional media advertising.

YouTube : YouTube Generation : Future Media

Markets

Visual-search commerce

Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.

ASAP54 : SnapFashion : Westfield

Big Ideas

UN gamifies development with Minecraft

The United Nations is involving citizens in urban planning with the help of Minecraft-maker Mojang.

Minecraft : Ubiquitous Gaming Culture : United Nations

Big Ideas

DKNY trials tag technology for street-style product searches

A new identification tag system is a novel addition to visual-search commerce.

Awear Solutions : DKNY : Visual-Search

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.

Department Stores : Boutiques : Phy-gital

Big Ideas

Youthful urban neighbourhoods attract Flat-Agers

The population of Baby Boomers is rapidly increasing in youth-orientated neighbourhoods in New York.

Baby Boomers : New York : Hipsters

Big Ideas

Facebook makes a play for financial services

Facebook is seeking approval from regulators in Ireland to enable users to store digital cash and make money transfers on the site.

Facebook : F-commerce : E-commerce

Big Ideas

Quantified community rises on the Hudson

The Hudson Yards complex on Manhattan’s West Side will become the first ‘quantified community’ in the US.

Hudson Yards : New York : Quantified Community

Big Ideas

Miracle material graphene could change everything

Could graphene be the miracle material that revolutionises the technology industry?

Electronics : Plastics : Silicon

Big Ideas

Salone Internazionale del Mobile Milan 2014 Part 1: Top 5 Spaces

The sun was shining and the pavilions were resplendent as thousands of design industry moguls explored the many districts that comprised Salone I...

Milan : Salone Internazionale Del Mobile : Convergence

Big Ideas

NailSnaps brings Instagram to nail art

The NailSnaps app enables people to convert their Instagram photographs into nail art.

Beauty Futures : Instagram : Los Angeles

Big Ideas

Wearable tech market faces adoption issues

Consumers remain reluctant to adopt and quick to discard wearable technology.

Wearable Tech : Wearables : Devices

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