Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Taste for sangria grows among younger drinkers in Western Europe

Sangria : Wine : Drink Trends

Big Ideas

Is wearable technology headed for the ear?

A forthcoming report will predict that the next wave of wearables will be ‘hearables’ – wearable technology headphones.

Wearable Technology : Wearables : Headphones

Big Ideas

Amazon works with Twitter on hashtag campaign

The new #AmazonCart campaign indicates to brands a user’s intention to purchase.

Amazon : Twitter : Social Media

Big Ideas

Retail Analysis: Jigsaw’s Duke Street Emporium champions the analogue store experience

UK fashion retailer Jigsaw has opened a miniature department store, The Duke Street Emporium.

Jigsaw : Emporium : Concept Store

Big Ideas

Hotel launches sleep retreat and menu package

Corinthia Hotel London has launched a Sleep Retreat, complete with a food menu designed to trigger sleep.

Luxury Hotel : Stress Is The New Fat : Sleep

Big Ideas

Barcardi launches YouTube channel for at-home mixologists

Drinks brand Bacardi has launched two digital platforms to share their cocktail expertise with consumers.

Cocktails : DIY : YouTube

Markets

Airport Retail

Airport retail has been transformed by exponential numbers of passengers travelling overseas. As consumers spend more money than ever while in t...

Airport : Heathrow : Mintel

Big Ideas

US consumers say mobiles do not affect store visits

Most Americans do not believe that the rise of mobile technology has influenced their likelihood of shopping in stores.

Mobile Tech : Omni-channel : Bricks-and-mortar

Big Ideas

Mobile addiction on the rise among women

Mobile addiction is on the rise, and it is growing fastest among middle-aged mothers.

Mobile : Smartphones : Digital Futures

Big Ideas

App aims to help people conquer their arachnophobia

Two psychiatrists have developed an app designed to help people overcome their fear of spiders.

Anxiety : Apps : Smartphone

Big Ideas

Selfridges asks ‘what does beauty mean?’

Selfridges is asking consumers what beauty means with a store-wide campaign.

Selfridges : Department Stores : The Beauty Project

Big Ideas

Star Wars takes over Amazon Locker for 4 May

Disney has teamed up with Amazon to celebrate Star Wars day on 4 May.

Amazon : Disney : Symbiotic Branding

Big Ideas

Old Street underground station revamped as pop-up hub

Transport for London has collaborated with pop-up facilitator Appear Here to introduce pop-up shops on the underground, starting with Old Street st...

Retail Futures : Pop-up : Appear Here

Big Ideas

Retail Analysis: Space Ninety 8, Urban Outfitters’ ode to Brooklyn

Lifestyle retailer Urban Outfitters has opened Space Ninety 8, a concept store in Brooklyn.

Urban Outfitters : Space Ninety 8 : Brooklyn

Big Ideas

Burberry opens Shanghai flagship store with lavish show

British luxury brand Burberry has opened its largest store in China to date.

Burberry : Shanghai : Flagship

Big Ideas

Bra brand's feminist approach to girls' underwear

Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.

Tiny Tot Feminism : Girls : Teenagers

Big Ideas

French mall trials body-scanning personal shopper tech

A French mall is experimenting with a personalised, digital shopping experience based on body-scanning technology.

Klepierre : Phygital : Body Scanning

Markets

Endless Aisles

Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.

Sony : Digital Store Front : Kate Spade

Big Ideas

Batter up for iBeacons at Major League Baseball

Apple iBeacons are showing up at more public events, as Major League Baseball adopts them this season.

Beacon : Iphones : Major League Baseball

Big Ideas

Google tries to match online customers to physical footfall

The online search brand is trying to match online ad clicks to purchases in physical stores.

GoogleAd Words : Advertising : Analytics

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