Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns.

Cannes Lions 2014 : Mobile : Ad Campaigns

Big Ideas

Design studio creates immersive space for kids

Pastello: Draw Act is a space for children that transforms the act of drawing with custom-designed apparatus.

Studio Mathery : National Gallery Of Victoria : Kids Spaces

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories.

Cannes Lions 2014 : Advertising : Outdoor Advertising

Big Ideas

Barclaycard keeps in touch with new pay band technology

Barclays bank stakes its claim to a share of the wearable technology market with a wristband that enables people to make frictionless touch payme...

Cashless Futures : Cashless Payments : Barclaycard

Big Ideas

Africans adopting mobile internet at twice global average

Internet surfing on mobiles in Africa is predicted to increase twice as fast as the global average.

Africa : Mobile Internet : Mobile Banking

Big Ideas

American Express puts focus on unbanked with new film

The financial services brand has joined the growing number of companies creating documentary-style films.

American Express : The Just Nots : Financal Services

Big Ideas

Cannes Lions winners: Direct, Creative Effectiveness, PR and Promo

The jury awarded trophies in the Direct, Creative Effectiveness, PR and Promo and Activation categories.

Cannes Lions 2014 : Advertising : Digital Billboards

Big Ideas

Pitti Immagine Uomo preview

For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...

Pitti Uomo : Florence : Pucci

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.

Pinterest : E-commerce : Social Media Platform

Big Ideas

New tool enables Facebook personality test

A new Facebook tool scans your profile to determine your personality.

Facebook : Privacy : Post Privacy World

Big Ideas

New cacao-based liquor enters the market

Solbeso is a new liquor made from the fruit of the cacao tree.

Cacao : Alcohol : Boozette Brands

Markets

Luxury Travel Futures Market – New definitions

Luxury is at a stage where the emphasis is very much on how an experience makes you feel rather than on extravagant hardware.

Experiential : Adventurism : Tom Marchant

Big Ideas

DigiFest NYC brings social stars to the live stage

Social media stars are leaving their bedrooms and going out into the world.

YouTube : Social Stars : DigiFest

Big Ideas

Ikea profiles morning habits of global consumers

Ikea delves into the homes of global consumers to uncover polarised morning habits.

Ikea : London : New York

Markets

Luxury Travel Futures Market – Trends

For experience-hungry luxury travellers, one-of-a-kind adventures are more important than prestigious products.

Luxury Travel : The Polarity Paradox : The Convergence Economy

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.

Skincare : Baby Boomer Beauty : Anti-ageing

Big Ideas

Flavoured spirits drive American whiskey boom

The global boom in American whiskey sales continues unabated, driven especially by flavoured varieties such as Jack Daniel's Tennessee Honey and F...

Jack Daniel's : Brown-Forman : Whiskey

Big Ideas

Design Miami/ Basel 2014 preview

Now in its tenth year, Design Miami/ Basel remains the essential show in the luxury and collectable design calendar.

Design Miami/Basel : Art : Jamie Zigelbaum

Big Ideas

Graduate Fashion Week 2014

London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...

Graduate Fashion Week : George At Asda : Students