Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015.

Markets

Luxury Travel Consumers

What do different demographic groups want from luxury travel?

FABs : The Flat Age Society : Bleisure

Big Ideas

Cannes Lions 2014 Show Report Part 1

Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...

Cannes Lions : Cannes Lions International Festival Of Creativity : Advertising

Big Ideas

RCA and CSM Graduate Shows Review

This year's Royal College of Art and Central Saint Martins graduates presented compelling and often provocative projects encompassing themes such...

Royal College Of Art : Central Saint Martins : Graduate Show 2014

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...

Visual Messaging : Avatars : Intel Labs

Big Ideas

Salad tastes better when arranged artfully, says study

Food arranged to resemble a work of art tastes better to diners than neatly presented ingredients simply piled on a plate, according to ...

Big Ideas

Design Miami/ Basel 2014 review

The 2014 collectible design show Design Miami/ Basel, which displayed a mix of French mid-century modern pieces and work from up-and-coming designe...

Design Miami/Basel : Private Collection : Art

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...

Cannes Lions 2014 : Cannes Lions

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.

Tiny Tot Feminism : Barbie : Melissa Wardy

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix.

Cannes Lions 2014 : Advertising : Cyber

Big Ideas

Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards

The third series of Cannes Lions awards marked out the compelling and beautifully crafted.

Cannes Lions 2014 : Digital Marketing : Product Design

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.

Pew Research Center : Fatherhood : Parenting

Big Ideas

Global shopping malls emerge as community lifestyle destinations

It is no longer enough simply to shop in shopping centres, as retail becomes more community-focused and malls become activity centres.

Community : Nielsen : Activity Centre

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...

Cannes Lions 2014 : Mobile : Razorfish

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns.

Cannes Lions 2014 : Mobile : Ad Campaigns

Big Ideas

Design studio creates immersive space for kids

Pastello: Draw Act is a space for children that transforms the act of drawing with custom-designed apparatus.

Studio Mathery : National Gallery Of Victoria : Kids Spaces

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories.

Cannes Lions 2014 : Advertising : Outdoor Advertising

Big Ideas

Barclaycard keeps in touch with new pay band technology

Barclays bank stakes its claim to a share of the wearable technology market with a wristband that enables people to make frictionless touch payme...

Cashless Futures : Cashless Payments : Barclaycard

Big Ideas

Africans adopting mobile internet at twice global average

Internet surfing on mobiles in Africa is predicted to increase twice as fast as the global average.

Africa : Mobile Internet : Mobile Banking