Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Cannes Lions 2014 Preview

From 15 to 21 June, the advertising industry will gather on the French Riviera for the 61st Cannes Lions International Festival of Creati...

Big Ideas

Big data start-up takes on public transport

Bridj, a start-up that promises to use big data to revolutionise urban transport, has launched its beta service on selected routes in Boston.

Bridj : Boston : Sharing Economy

Big Ideas

Luxury retailers flock to Melbourne

Melbourne is the focus as French luxury brands expand their retail presence in Australia.

Hermès : Melbourne : Flagship Store

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.

Generation X : Pew Research Center : Millennials

Big Ideas

Site uses social media to match guests with hotels

Hotelied helps travellers secure discounts at luxury hotels, in part by quantifying their cachet.

App Travel : Luxury Hotels : Social Media Hotel

Big Ideas

Regent Street pioneers beacon technology in London

One of London’s most popular shopping destinations has embraced beacon retail.

Beacon Retail : IBeacon : Regent Street

Big Ideas

Medicine meets lifestyle at men’s health centres

An emerging category of men’s health centers in the US is blurring the lines between healthcare and lifestyle.

Healthcare : New York Times : Men's Health

Big Ideas

British consumers spending on small indulgences

British consumers are feeling better about their economic prospects and starting to spend again.

Body Temples : Austerity : Recession

Big Ideas

UK consumers are more value-conscious than ever

Bargain-hunting is driving the shopping behaviour of UK consumers.

Datamonitor : Bargains : Value

Big Ideas

Sri Lankan newspaper launches mosquito-repellent edition

Sri Lankan newspaper Mawbima has created the world’s first mosquito-repellent newspaper.

Brandstanding : Print Media : Vernacular Vibe

Big Ideas

Hospitality sector taps into LGBT travel market

Hotels and resorts are increasingly rolling out ads and services aimed at gay travellers.

Hotels : Dinks : Marriott

Big Ideas

ASOS launches social shopping micro-site

ASOS unveils As Seen on Me, a micro-site dedicated to social commerce.

Asos : As Seen On Me : Instagram

Big Ideas

Apple moves into digital health-tracking market

The technology brand has launched a mobile hub that will pull together all of a user’s health data.

Apple : Self-Quants : Fitness Tracker

Big Ideas

Beauty brand draws on search data to create targeted haircare ads

GumGum and L’Oréal know what colour your hair is from your digital history.

GumGum : L'Oréal : Ombre Hair Dye

Big Ideas

New social app Stitch connects older adults

Stitch is a new app designed to help older adults connect for companionship of all kinds.

Stitch : App : Online Dating

Big Ideas

Cosmopolitan adds to growing number of women’s conferences

Cosmopolitan magazine’s Fun Fearless Life is the latest in a growing number of female-focused conferences and networking events.

Cosmopolitan Magazine : Fun Fearless Life : Women In The World

Big Ideas

Chromebooks surge in popularity in US

Google’s laptops now account for 25% of all low-cost laptops sold in the US.

Chromebook : Google : Laptops

Big Ideas

Tapping into the Middle East market with veil-friendly haircare

Germany’s Henkel has launched a shampoo specially designed for veiled hair.

Haircare : Hijabistas

Big Ideas

Comptoir des Cotonniers launches digital stores in France

The French fashion retailer has launched its Fast Shopping concept in Paris, Toulouse and Marseille.

Comptoir Des Cotonniers

Markets

Asian Beauty Market

Asia was a key focus at Cosmoprof 2014, with Korea taking centre stage. Korea is renowned as a major beauty market and also for its influence as ...

Korea : Japan : China

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER