Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

American Express puts focus on unbanked with new film

The financial services brand has joined the growing number of companies creating documentary-style films.

Big Ideas

Cannes Lions winners: Direct, Creative Effectiveness, PR and Promo

The jury awarded trophies in the Direct, Creative Effectiveness, PR and Promo and Activation categories.

Cannes Lions 2014 : Advertising : Digital Billboards

Big Ideas

Pitti Immagine Uomo preview

For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...

Pitti Uomo : Florence : Pucci

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.

Pinterest : E-commerce : Social Media Platform

Big Ideas

New tool enables Facebook personality test

A new Facebook tool scans your profile to determine your personality.

Facebook : Privacy : Post Privacy World

Big Ideas

New cacao-based liquor enters the market

Solbeso is a new liquor made from the fruit of the cacao tree.

Cacao : Alcohol : Boozette Brands

Markets

Luxury Travel Futures Market – New definitions

Luxury is at a stage where the emphasis is very much on how an experience makes you feel rather than on extravagant hardware.

Experiential : Adventurism : Tom Marchant

Big Ideas

DigiFest NYC brings social stars to the live stage

Social media stars are leaving their bedrooms and going out into the world.

YouTube : Social Stars : DigiFest

Big Ideas

Ikea profiles morning habits of global consumers

Ikea delves into the homes of global consumers to uncover polarised morning habits.

Ikea : London : New York

Markets

Luxury Travel Futures Market – Trends

For experience-hungry luxury travellers, one-of-a-kind adventures are more important than prestigious products.

Luxury Travel : The Polarity Paradox : The Convergence Economy

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.

Skincare : Baby Boomer Beauty : Anti-ageing

Big Ideas

Flavoured spirits drive American whiskey boom

The global boom in American whiskey sales continues unabated, driven especially by flavoured varieties such as Jack Daniel's Tennessee Honey and F...

Jack Daniel's : Brown-Forman : Whiskey

Big Ideas

Design Miami/ Basel 2014 preview

Now in its tenth year, Design Miami/ Basel remains the essential show in the luxury and collectable design calendar.

Design Miami/Basel : Art : Jamie Zigelbaum

Big Ideas

Graduate Fashion Week 2014

London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...

Graduate Fashion Week : George At Asda : Students

Big Ideas

Cannes Lions 2014 Preview

From 15 to 21 June, the advertising industry will gather on the French Riviera for the 61st Cannes Lions International Festival of Creati...

Cannes Lions International Festival Of Creativity : Cannes Lions : Cannes Lions 2014

Big Ideas

Big data start-up takes on public transport

Bridj, a start-up that promises to use big data to revolutionise urban transport, has launched its beta service on selected routes in Boston.

Bridj : Boston : Sharing Economy

Big Ideas

Luxury retailers flock to Melbourne

Melbourne is the focus as French luxury brands expand their retail presence in Australia.

Hermès : Melbourne : Flagship Store

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.

Generation X : Pew Research Center : Millennials

Big Ideas

Site uses social media to match guests with hotels

Hotelied helps travellers secure discounts at luxury hotels, in part by quantifying their cachet.

App Travel : Luxury Hotels : Social Media Hotel

Big Ideas

Regent Street pioneers beacon technology in London

One of London’s most popular shopping destinations has embraced beacon retail.

Beacon Retail : IBeacon : Regent Street

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