Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

The Future Laboratory explores the emotional side of due diligence

A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence.

Markets

The Future of Travel

Over the next 10 years new technologies will revolutionise the way we travel.

SkyScanner : Daniel Burrus : Big Data

Big Ideas

H&M launches mobile music app for Asia

In its latest initiative emphasising the connection between music and fashion, H&M has released a mobile app specifically for the Asian market.

H&M : China : Mobile App

Big Ideas

YouTube rolls out new services for creator generation

Anaheim, California – YouTube is increasing its efforts to cater for the creator generation, and has announced a range of updates at online video ...

YouTube : Creator Generation : Tips Jar

Big Ideas

US start-up hopes to facilitate Chinese purchase of Western goods

Payment service Stripe has joined forces with China’s Alipay to make it easier for Chinese consumers to buy from Western brands.

Alipay : Stripe : Payments

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...

Cannes Lions : Advertising : Digital Billboards

Big Ideas

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.

Net-A-Porter : Activewear : Luxury

Big Ideas

Luxury outlet shopping village opens in China

Luxury outlet shopping is on its way to China.

China : Value Retail : Outlet Shopping

Big Ideas

Nestlé developing personalised nutrient food system

Swiss food and beverage company Nestlé is working on a long-term project to create food with personalised nutritional profiles.

Nutrients : Nestle : Nutritional

Markets

Private Jet Market

Nigeria and China top the list of countries buying private jets, but in the new age of experience, private aviation is about accessing the remotene...

Private Jet : Luxury Travel : Emirates

Big Ideas

Tesco launches new healthy eating range for busy professionals

The major UK supermarket is trialling a new food range, My Fit Lifestyle, in London.

Tesco : Healthy Eating : Diets

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

Tiny Tot Feminism : Proctor & Gamble : Always

Big Ideas

Facebook links social contagion to social media interactions

Social network site Facebook has published findings in an academic journal that show that emotions are contagious on social media.

Facebook : Me-conomy : Personal Information Economy

Big Ideas

The Circular Economy is taking shape, says new report

Big corporations are moving towards a holistic view of production and consumption.

Circular Economy : Cradle To Cradle : JWT

Big Ideas

Urban Outfitters thinks big with new Herald Square store

Fresh after the opening of Brooklyn concept store Space Ninety 8, Urban Outfitters has opened an even larger store in Herald Square in Manhat...

Urban Outfitters : New York : Millennials

Big Ideas

Westin Singapore hotel monitors guests’ energy consumption

The Westin Singapore has equipped rooms on two floors of the hotel with special meters to help guests monitor their energy consumption.

The Westin Singapore : Luxury Travel : Eco-Friendly

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.

Gallup : Social Media : Consumer Insight

Big Ideas

Mr Porter sees content-to-commerce opportunity through spy film

Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.

Mr Porter : Kingsman: The Secret Service : Menswear

Big Ideas

Sustainable 3D printers use plastic sourced from waste

US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.

Tasteful Waste : 3D Printing : Coca-Cola

Big Ideas

Emerging economies to drive cashless payments worldwide

London – Consumers are edging towards a cashless society as global digital and NFC transactions are forecast to grow exponentially by the end of ...

Cashless Futures : Alibaba : NFC