Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Urban Outfitters thinks big with new Herald Square store

Fresh after the opening of Brooklyn concept store Space Ninety 8, Urban Outfitters has opened an even larger store in Herald Square in Manhat...

Big Ideas

Westin Singapore hotel monitors guests’ energy consumption

The Westin Singapore has equipped rooms on two floors of the hotel with special meters to help guests monitor their energy consumption.

The Westin Singapore : Luxury Travel : Eco-Friendly

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.

Gallup : Social Media : Consumer Insight

Big Ideas

Mr Porter sees content-to-commerce opportunity through spy film

Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.

Mr Porter : Kingsman: The Secret Service : Menswear

Big Ideas

Sustainable 3D printers use plastic sourced from waste

US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.

Tasteful Waste : 3D Printing : Coca-Cola

Big Ideas

Emerging economies to drive cashless payments worldwide

London – Consumers are edging towards a cashless society as global digital and NFC transactions are forecast to grow exponentially by the end of ...

Cashless Futures : Alibaba : NFC

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015.

Pitti Immagine Uomo : Florence : Sartorial

Markets

Luxury Travel Consumers

What do different demographic groups want from luxury travel?

FABs : The Flat Age Society : Bleisure

Big Ideas

Cannes Lions 2014 Show Report Part 1

Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...

Cannes Lions : Cannes Lions International Festival Of Creativity : Advertising

Big Ideas

RCA and CSM Graduate Shows Review

This year's Royal College of Art and Central Saint Martins graduates presented compelling and often provocative projects encompassing themes such...

Royal College Of Art : Central Saint Martins : Graduate Show 2014

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...

Visual Messaging : Avatars : Intel Labs

Big Ideas

Salad tastes better when arranged artfully, says study

Food arranged to resemble a work of art tastes better to diners than neatly presented ingredients simply piled on a plate, according to ...

Big Ideas

Design Miami/ Basel 2014 review

The 2014 collectible design show Design Miami/ Basel, which displayed a mix of French mid-century modern pieces and work from up-and-coming designe...

Design Miami/Basel : Private Collection : Art

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...

Cannes Lions 2014 : Cannes Lions

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.

Tiny Tot Feminism : Barbie : Melissa Wardy

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix.

Cannes Lions 2014 : Advertising : Cyber

Big Ideas

Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards

The third series of Cannes Lions awards marked out the compelling and beautifully crafted.

Cannes Lions 2014 : Digital Marketing : Product Design

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.

Pew Research Center : Fatherhood : Parenting

Big Ideas

Global shopping malls emerge as community lifestyle destinations

It is no longer enough simply to shop in shopping centres, as retail becomes more community-focused and malls become activity centres.

Community : Nielsen : Activity Centre